Visual Communication
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resources :: syllabus :: calendar :: binder :: AIGA salary calculator :: tips "A portf
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................................................................................................................................. Files and examples you will need for this class are on the VISCOM server under Herstowski/Portfolio HOMEWORK ___ Binder: work on your binder you will need the content for Jeremy's class and for portfolio. ___ Expand: which project do you want to expand choose one of you projects from Tim's or Patrick's classes and start researching and sketching how you can expand it out. Come to your meeting with me with research, sketches and a plan. Any project from food truck to app to mag to ... Project expansion due via pdf on Sept 8. ................................................................................................................................. HOMEWORK: Project Redo. Due Project Redo due Wed October 1. ................................................................................................................................. Designing the Boulevard Experience with Payton Kelly Parallax Scrolling (defined) Responsive Design (defined and examples) In small groups show and discuss progress towards your project redo. Use these 3 hours to work together and individually. AFTER you have meet in small groups you are required to upload 3 projects to Creative Hotlist. This is going to be worth 20% of your final grade. Make sure I can search with your name on the site and find you. You have until Monday, Sept 15 at 5pm to complete this task. No excuses will be accepted. ................................................................................................................................. ................................................................................................................................. ................................................................................................................................. To make 20 smart designs... create a word list about yourself 50 – 100 words, 10 definitions, identify 3 – 6 key words that identify/describe you, quotes about design that = your philosophy, your strengths, why are you a designer ...reflect about yourself, how can you express who you are as a design, 5 – 10 design objectives that you want your resume, leave behind/send ahead to say/do, 20 typographic solutions using your name (any font combinations): what reflects you? 3 color palettes (3+ colors), textures, patterns that identify you as a designer and supports your concept. You are exploring what you name should look like, do you have a monogram or not, a logo or mark or not, typography, color, hierarchy. A resume is a type exercise. It is the thing that shows someone that you understand typography -- and if they should talk to you more. It IS NOT a place for too much personality. You personality comes through other points of contact. Be prepared to hand in the 20 (printed out) when class starts on Wed Oct 15. Examples: good and bad are on the server. ................................................................................................................................. HOMEWORK DUE MONDAY! Prepare a pdf of the 5 directions into 1 pdf presentation. PLEASE indicate in some way on the pdf which 3 directions you think are the strongest. Upload the pdf (yourname_5_branding.pdf onto the class dropbox) ................................................................................................................................. Present 5 personal brand directions/concepts to the class. I will break you up into 2 groups. HOMEWORK DUE ON WEDNESDAY! Prepare a pdf of the 3 directions into 1 pdf presentation. Upload the pdf (yourname_3_branding.pdf onto the class dropbox) Alumni visits (postponed due to Monday due to World Series) square space examples cargo collective Luke Lisi *when you are looking at professional portfolios and you like how something is shot or presented grab it and save it as an example to remind you how to shoot/ present your own work. Titles and Project Descriptions/blurbs: Titles and blurbs are very important that they are descriptive, clear, well written and consistent. How do you title your projects. Make them consistent. Bring a print out and UPLOAD a word doc or your tiles and project descriptions to the class dropbox. These descriptions will be used both online and in print. ................................................................................................................................. Alumni will be here to show you their portfolios AND give you some tips for success! Portfolio/Promo book Round 1 Take 2 of your projects that you know you want to include in your portfolio. Explore how to present it visually. Try at least 2-3 different formats (sizes) try landscape, try portrait. This is the time to test what size you want your portfolio to be. AND explore how the projects are presented. Does it have a verbal and visual narrative or just a visual narrative. Minimum blurbs are recommended. * Start re-shooting your work Print out full size in color. AND upload a pdf to the dropbox by MONDAY NOV 3 we are still meeting on Wed Oct 29 to go over Coverletters and you can show me what you have done for your portfolio -- status check. ................................................................................................................................. 1. Coverletters: Write a coverletter to 3 different firms you want to apply to. You need to find out who to address the letter/email to. no info@! and you need to research the company. Each cover letter should be personalized (content) to the firm. It is not a cut and paste exercise. Upload your 3 cover letters to my dropbox for this class. 2. Update 2 more projects on your behance website. How can you present the project better? Make sure everything is sharp, clear and legible. If it isn't you have to redo it or take it off your website. Thanks for appreciating this on behance Josh W, an excellent example (minus the typo)! IF you are planning on using behance pro, square space or cargo explore make sure you know which template / design you want to use and start building it out. 3. Printed Portfolio: Print out the 3 different design directions (using 2 projects in the directions) of your portfolio full-size in color. You need to see it printed to be able to make an informed decision on which direction works best for you. Pring AND upload a pdf to the dropbox by MONDAY NOV 3. New templates are on the drop box, folder: Templates 4. Blurbs: I have given comments on the blurbs you handed in they are digital on the class dropbox. Many of you need to re-write your blurbs. Less narrative. Less personal. Less description of what the things is physically. Try very hard not to use the words "this" "their" "I" "my"... Blurb examples: You Can be an Expert Rifleman is a beginner's guide to the sport of riflery, complete with images, diagrams, and step-by-step instructions on how to improve your marksmanship and accuracy. Text taken from the book by Frank Briggs and re-designed to better connect with its target audience. Meridian is beauty with deviance. Offbeat, obscure and intriguing, it appeals to women who embrace their oddities and affirm to express them. Meridian aims to dissect the clichéd notions of beauty in order to discover the lovely peculiarities that lie within each of us. The lemon has to be the most versatile fruit known to man--in addition to being cheap, eco-friendly and multi-talented, it is of course deliciously flavored and aromatic. This essential guide to the power of lemons shows you how to clean, polish, deodorize, deter pests, garden, protect pets, take care of your skin and improve hair, improve your health. By using hand lettering and fun illustrations, it makes this book an invaluable guide for the home. EVOKE magazine aims to showcase innovative art and design that has been influenced by our natural environment that encourage a shift in human behavior. The content goes beyond promoting awareness about the environmental issues and instead focuses on the progressive ways people are interacting and incorporating nature into peoples’ lives. This project was a collaboration with three other visual communication students and these pages are the spreads I personally designed. ................................................................................................................................. Portfolio/Promo book Round 2 Do not have place holder images any longer for those 3 projects. Real images and mock-ups. This should be a portfolio of 3 projects ready to present to professionals. Upload a pdf to my drop box. New templates are on the drop box, folder: Templates Put a pdf on of yourname_round2.pdf on the dropbox by Monday Nov 10. * Start re-shooting your work ................................................................................................................................. NOTE: ................................................................................................................................. From Monday Nov 10 - 24 you need to continue to work on your portfolio. You should by now have 3 projects that are in the portfolio. Looking ahead: By Monday December 1st you need a all your projects in your portfolio, get it done, use place holder images, use images you have, get the projects into your portfolio so you know exactly what things need to be refined. If you get all your projects in then we can talk about portfolio pacing, what parts of projects need to be refined, what parts are missing, what needs to be added. put a pdf of your entire portfolio on the server on Dec 1. ................................................................................................................................. HOMEWORK Content (reorder how you like, establish a clear hierarchy) Website keep in mind that there are over 50 of you that need to be represented on the website. ................................................................................................................................. After presentations working in class on refinements ................................................................................................................................. ................................................................................................................................. ................................................................................................................................. Complete portfolio (draft) put a pdf of your entire portfolio on the server on Dec 1. ................................................................................................................................. ................................................................................................................................. ................................................................................................................................. ................................................................................................................................. Examples of Sample Sheets. They are the sheets you ATTACH to your resume and business card at the senior show. You will only use the sample sheet at the senior show. It is a visual way for designers to remember you the next day. Only put your strongest work on the sheet. ................................................................................................................................. |
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