visual communication
VISC 302

 

 

Syllabus :: Resume :: Conference _ Conference Resources :: Class Google Drive

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Professor: Andrea Herstowski
353 Chalmers Hall
Office hours: by appointment
email: herstow@ku.edu

 

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Conferences are an excellent opportunity for people to learn, collaborate and engage. Every great conference needs a theme. What’s the unifying message that your speakers will deliver and what’s the key takeaway for conference attendees? The best themes are catchy, relatable, and trigger an emotional response. You want the conference to inspire and stimulate conversation. Your theme has to enable that. For instance, “Stronger as a team” is probably a better theme than “Achieving improved efficiencies through increased cross-functional collaboration.” The theme is more than just a rallying cry for all participants; it will also guide your branding and promotion, from designing a logo to coming up with social media hashtags to printing your posters, brochures, and other collateral.

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Project: Conference
Your next challenge is to imagine, design and produce the materials for a 2-day conference on a topic based on any Ted.com/topics. To give your conference line-up some seriousness you will use TED.com to identify at least 6 of the 8 speakers in your speaker line-up. You need 8 speakers total. At least 6 from Ted.com

What is the big idea behind the conference?
Why would people want to attend?
Who would be the speakers?
Who would attend it?
When and where would it be held.

Look and Feel: The final solutions must be an organic/kinetic series.
Kinetic Systems | Dropbox casestudy | PopTech | YBCA | Espacio | Fathom | BrandNew Awards

The audience shouldn’t be able resist your promotional piece, want to find out more AND want to go to your conference and keep the materials.

Deliverables will be outlined later but will include:
Brand Guidelines | we work | chocolate | Barre | Medium | KAE |

*Only restriction is it can’t be a Design conference. You can have a designer(s) speak but it can’t be the focus. What is a topic outside of Design that is interesting? 

PLEASE... DO NOT GO TO LOOKING EXAMPLES ON WHAT YOU THINK IT SHOULD LOOK LIKE.
You will get sidetracked on making something cool and not having a concept. Don’t look. Just think. :look at the TED.com/topics. Watch TED talks. Read. Research. Brainstorm. What would be a cool conference in regards to CONTENT. IDEAS. You will make this project look cool but do not start there! It is dangerous to your future to image what you want it to look like first. Think first. Take your time to do the list above and you will have a great start.

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Due when you come to class on...
Thursday, January 30
ConferenceResources

Type it up. Organize it as a 1920px x 1080px presentation (use InDesign)
— What are TED.com/topics sound interesting. Consider at least 3 and pick 1.
__ What did you consider and what did you select. Why?
__ Watch at least 8 videos on the topic and pick your 6 - 8 speakers.
__ Also look at 1 - 3 written articles.
Capture ____key points ____phases ____words they use ____things they refer to.
— What is a common theme(s)/thread(s)? (you have to define at least 1)
— What 3 - 6 question(s) can be answered?
— What 6 questions that can be asked?
— From that what could be the arching/ big ideas about the conference?
** you may have to watch a couple of times. you need this list complete for your concept!
— Who are your 8 speakers?
__ Is there someone that is not a TED speaker that you would like to include? Can have 2.
— Use TED.com to identify at least your 6 - 8 speakers.
** Make sure your speaker line-up is diverse in topic, perspective…

Capture all of the above and start thinking about how want to put it together as an onscreen presentation 1920x1080px

Use as many pages/screens as you need (don't crowd it -- design it). Use a grid. Pick your typography. Use style sheets.

Save it as a pdf and upload to the class google drive: Name the file your name and put it into the +Conference_HandIn -> Phase_One Folder.

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HOMEWORK DUE Tuesday, Feb 4
ConferenceResources

WHO: WHERE: WHAT: MOOD BOARD
Add to your presenation the following and upload it to the class google drive

Develop Concept. Conference Name. Tagline.
This should take you several hours. SEVERAL HOURS.. don't think you can bang this out.

What was the tread(s) you found that could tie the 8 speakers together?
What were the questions you could ask?

WHO
Why do people go to conferences?
Why will they come to your conference?
Who will attend?
What will they expect to get out of the conference?

WHERE
Where will it be held (what city)?
What venue in that city. Find a convention center, hotel, museum or art center to hold it in.
Where you hold it may influence the look and feel.

WHAT
What is the concept? The Big Idea? (see below)
Name of the Conference
Tagline
Write 3 -5 sentences about your conference.

Develop a concept. Brainstorm words that can capture, expand, twist your thread. Maybe a metaphor? Look at some Action Verbs. Start with these ideas… expansion, expanding, unfold, unravel, extend, distend, broaden, develop, multiply, disjoin, combine, reveal ... or any other words.. What 2 words could you put together to make a thread? How can you "think wrong" about your name, tagline? what will be the dog with a hat? somthing that makes someone think for a second.

*you must present 6 different ideas. 6 different names, 6 differnt taglines, 6 short paragraphs, 6 concepts/big ideas. 3 words for each concept (words that help find visuals)
The WHO and WHERE are the same for all 6 WHATS.

Name
Tagline
Short Paragraph
3 words (words that evoke emotion or a visual)
(you do that 6 times each one a different name, tagline, paragraph, words)

Moodboard (3 different ones):
Using 3 words to define a mood start to put together 3 different moods/tones for your conference.
Find examples of typography that fits with the mood/tone, find examples of photography, illustration, pattern and define a color palette. Nothing can be repeated from moodboard to moodboard! Each mood board is different from the other one. Name the moodboard.
Use 11 x 17 print them off. Try out www.are.na

__ typography, font, styles, how it will be used.. 1 | 2 |
__ color palette: define a palette and how you will use it/ overlay. pure. bold. soft
__ images: what images would you use/objects, place... no headshots of speakers for this part
__ images manipulation… full color, bw, bitmapped, juxtaposed/collage...
__ patterns/textures: if you are using them what do they look like?
__ icons if you were going to use them what is the style?

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Examples for concept help...
ConferenceResources

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Tuesday, February 4
- refine concepts in class

HOMEWORK FOR THURSDAY
__ Pick yout title, tagline and paragraph (you can still have 2 if you need or get it down to 1)
__ Refine Name and Tagline (how does the tagline support, twist, manipulate the name? conceptual, twist: makeing the normal strange or the strange normal). Print it. (and add to your presenation)
__ Create a lot of type studies of your title and tagline. at least 36 pts tall for the title so we can see the personaity of the font. Print them out. (and add to your presenation)
__ Read this pdf. Write 2 different personas on WHO would attend your conference. Worked on it in class (if you were absent you need to talk to a classmate.Go for a Primary Tagaret and a Secondary Target.
__ Create 3 new moodboards -- please edit them so they are clearly one mood tone style. These mood boards should support your Title, Tag, Paragraph, Persona. All three need to look completely different. Print them out and bring in the ones you had on Tuesday. (and add them to your presentation)

Exploration of the Toolkit. You are exploring the visual language of the system for the conference/
3 visual different directions all for one concept each on 11 x 17.

Please explore 3 completely different moodboards for the same concept. Now you are making some
What is the color palette?
How you are going to use color? Full, as tints, as overlays, as...
How you are going to treat photography? is it black and white, color, bit mapped, colorized?
If you are using illustration how does that look?
How you are going to use typography... is it bold and all caps, what font(s), styles.

The world is open to any visual but it has to go with your concept. You are not making any deliverables/you are just setting up the toolkit. So when you go an make you have color,
(this is intense but it is something to aim to: example Mint, Lucas, Welch, Kelley, Pizza, Shack)

You will refer to a toolkit when it is time to make... you will know what your visual direction should look like. For the toolkit you are only pulling examples of what you want things to look like. What you can make if if you need to show how you would use color, manipulate form, manipulate photos...

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Thursday, February 6
Crit Toolkit, Logotype studies
What is a Kinetic System? https://www.behance.net/collection/155743565/ConferenceExpo

HOMEWORK
Exploring the Kinetic System


Refine logo type / lock-up how are using typography for the title and tagline of your conference.

MAKE SURE YOU HAVE a CONCEPT. Title, Tagline, blurb and moodboards all should have a concept around them!

Explore 6 different design directions. You are now using your any of your toolkits to explore how these things actually look like. These are rough sketches of what the design can look like in 3 different formats. Use the Illustratior file on the google drive. You are exploring what your conference can look like.

Do not get stiff and conservative. The only wrong answer is to not explore. Range. Kinetic. Have fun. Remember this homework is a gift -- you get to make stuff.

For the 6 different design directions. You are exploring a range of looks. Each of the 6 design directions is shown in 3 different proportions -- all together they build the brand. Not every piece has the same thing on it, change the elements, scale, cropping...

A kinetic system is not a cookie cutter solution. It means you are not just scaling things to fit into the next format. How can you change the proportions of the items to make a system? The 3 formats within the 1 solution are not range per se they are change in form/format/hierarchy, they are pushing the directions, cutting it up, changing it up, changing the proportion. They are not a new idea. Make sure you are really clear on this!

Make sure you understand kinetic system before you leave class and before you start. If you come in with the same thing over and over or don't have it all done on Tuesday you will not get any feedback and you will be behind. I am serious.

If you have the same thing copied and pasted into each of the formats you will be asked to leave the class on Tuesday and counted absent. So make sure you understand the homework before you leave class!

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Tuesday, Feb 11
discuss 6 different directions each direction explored as a visual kinetic system.

explore formats for the conference brochure -- try at least 3 different sizes.

remember you need to work in 4 page increments.

make a layout thumbnails sheet for each direction.

what should go into a conference brochure?

make an outline how much text and what text should go on each page?

then design it!

HOMEWORK
Based on the class crit pick your design direction/system direction and design 3 different conference brochures. If you don't have a great kinetic system keep working on that also. :)

1) define all the content that could go into a brochure. we did this in class so make sure you have it written down (if you didn't capture what was on the board ask a friend -- I didn't write it down for you). Start pulling the content together.

2) explore 3 different formats your brochure could take (physical mockups). make a paper dummy. remember you need to work in pages of 4. 4 page brochure, 8 page, 12 page etc. (you did this in class but you can make new ones if you want)

3) looking at all the content that needs to go in a conference brochure and looking at your formats make a plan on how you would layout the content. what content goes on what pages. you should have a different plan for each of the formats. (so you need 3 plans, on the compute or by hand but be ready to pin them up in class. think about how you structure the content. SEE this pdf for how I did it -- doesn't mean you have to layout the content this way! I just am giving you an example. Maybe look at other brochures to get some inspiration on the flow of content 1 | 2 | 3 |

4) for each of your formats design make a design for ...
a) the cover (front and back)
b) speaker spread (again not all speakers have to be on one spread that is up to you how many speakers you put on a spread but remember you have to include the speakers name, title of the talk, time of the talk, @instagram and paragraph about the talk, photo of the speaker is optional)
c) schedule what happens and the times for the 2 day conference

Design your spreads to the correct size for your each of your formats, print them out, trim them to size.

Use REAL information: real names, city, bio... you can use random headshots if you want them all to match more than what you actually have)

So for one format you are going to have a cover/backcover, example of how you would design a spread for speakers, and how you would design the schedule (remember the hierarchy exercise you just did with your resume! the schedule should be easily scanned (as Hannah says look like a brunch menu)

Do that for each of the 3 formats.

HAVE FUN, don't be boring or expected. Think of the scale you tried in your long reads and or your zines. Look at creating a interesting hierarchy. Every project builds on each other -- :)

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Thursday, Feb 13
Crit brochures. working in class...

HOMEWORK
Design the entire brochure. All the content all the pages. Create 1 variation of the entire thing: pushing the design -- have fun, explore how do you make it more engaging.

Print and trim and comp both directions of the brochure.
*think about your zines and long read how do you make this engaging?
| 1 | 2 | 3 | 4 | don't make it short just becaue you can make it an experience

Recreate the kinetic system board and create a tool kit that you can actually use. Make a usable kit of parts.

*remember you are handing in a process pdf so take the time this weekend to update your "presentation" to include all you have done so far.

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Tuesday, Feb 25

crit brochures, crit tool kit.

HOMEWORK
Develop 3 different City Banner Designs (must be a vertical format!)
Develop 3 different Billboards (use these or find own)
Develop 3 different Name tags Sets (1 for the speaker, 1 for attendee, 1 for staff) *make sure you understnd this deliverable before you leave class. | 1 | 2 | 3 |
Develop 2 Tote bag ideas (make them cool)

*please do not mock these things up just keep your designs in illustrator for now but use the mockups to get the correct proportions...
placeit.net

username: jeshell@ku.edu
pass: rochchalk2020
DO NOT MOCK UP YET!!!! just dont' do it.

Start thinking/sketching instagram animation and speaker bumpers (research speaker bumpers)

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Thursday, Feb 27
crit all of the above.
Inclass find examples of speaker bumpers or intro bumpers and put them here.
Create one storyboard for an excisting bumper at least 6 screens no more than 12 screens.

HOMEWORK
Refine all that you have done so far and design..

At least 3 storyboards for Instagram animation. (at least 4 frames)
At least 3 storyboards for Speaker Bumper. (at least 8 frames)

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Tuesday, March 3
crit all of the above. speaker bumpers 

HOMEWORK
Refine and Design.

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Thurs, March 5

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Tuesday, March 17

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All due Thursday March 19