visual communication
VISC 302

 

 

Syllabus :: Resume :: Conference _ Conference Resources :: Class Google Drive
second group your link is here until we swap.

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Professor: Andrea Herstowski
353 Chalmers Hall
Office hours: by appointment
email: herstow@ku.edu

 

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Conferences are an excellent opportunity for people to learn, collaborate and engage. Every great conference needs a theme. What’s the unifying message that your speakers will deliver and what’s the key takeaway for conference attendees? The best themes are catchy, relatable, and trigger an emotional response. You want the conference to inspire and stimulate conversation. Your theme has to enable that. For instance, “Stronger as a team” is probably a better theme than “Achieving improved efficiencies through increased cross-functional collaboration.” The theme is more than just a rallying cry for all participants; it will also guide your branding and promotion, from designing a logo to coming up with social media hashtags to printing your posters, brochures, and other collateral.

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Project: Conference
Your next challenge is to imagine, design and produce the materials for a 2-day conference on a topic based on any Ted.com/topics. To give your conference line-up some seriousness you will use TED.com to identify at least 6 of the 8 speakers in your speaker line-up. You need 8 speakers total. At least 6 from Ted.com

What is the big idea behind the conference?
Why would people want to attend?
Who would be the speakers?
Who would attend it?
When and where would it be held.

Look and Feel: The final solutions must be an organic/kinetic series.
Kinetic Systems | Dropbox casestudy | PopTech | YBCA | Espacio | Fathom | BrandNew Awards

The audience shouldn’t be able resist your promotional piece, want to find out more AND want to go to your conference and keep the materials.

Deliverables will be outlined later but will include:
Brand Guidelines | we work | chocolate | Barre | Medium | KAE |

*Only restriction is it can’t be a Design conference. You can have a designer(s) speak but it can’t be the focus. What is a topic outside of Design that is interesting? 

PLEASE... DO NOT GO TO LOOKING EXAMPLES ON WHAT YOU THINK IT SHOULD LOOK LIKE.
You will get sidetracked on making something cool and not having a concept. Don’t look. Just think. :look at the TED.com/topics. Watch TED talks. Read. Research. Brainstorm. What would be a cool conference in regards to CONTENT. IDEAS. You will make this project look cool but do not start there! It is dangerous to your future to image what you want it to look like first. Think first. Take your time to do the list above and you will have a great start.

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Moving on-line! Hello all we are doing it! Moving on-line It is going to be a bit awkward but I am confident we will figure it out and you will get the feedback and attention that you want/need. We will be a bit fluid at the beginning to figure out what is due for the semester.

We will continue to have class at our TuTh 1130 time lets start that way on Tuesday, March 24. Zoom link https://kansas.zoom.us/j/704338779 Please try and make it to class. Just send me an email if you can't. Please note: If you or a loved one gets sick and you have to miss class don't worry it won't effect your grade.

To prepare for class... please have your most recent work on the google drive so I can pull them down to open and share. Also if you could have the file open on your screen -- it will make it easy for you to share your screen. :)

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Tuesday, March 24
Lets look at all the work you have done. Read below.

Please put a pdf and any .mov or .gif that you want me to look at into this google drive folder....
* Name everything with yourname_what_it_is... ex: andrea_brochure.pdf or andrea_largeposter.pdf

Also have all your files ready -- called up on your machine so you can just share your screen and show your work when it is your turn.

Our classtime will stay the same. TuTh 11:30. Here is the Zoom link for the class.
https://kansas.zoom.us/j/704338779

*Please make every effort to join the zoom session of class. If for some reason you are not well, you are taking care of someone that insn't well, you can't get online ... please just let me know you can always email me or text me my phone number is 785 393 9382.

I am hoping meeting as a group will bring a bit or normalcy and community to you. If you are feeling isolated. If you are not doing well mentally please just let me know and I encorage you to talk to the ones that you love.

Please log in and start a FREE https://issuu.com/ you will be using ISSUU to post your brochure and process book, test it out.

Lets try and have a great crit and hand everyhing in on Thursday March 26 so you can move to Alex's project.

I will be online on Wed if you need more feedback -- I do have a class so just know that I may not be able to get back to you right away.

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All due Thursday, March 26

Here is the Zoom link:
Join URL: https://kansas.zoom.us/j/704338779

For the Final ... All I need is the link to your behance post everything is there. Put your link here. Behance includes an issuu of your brochure and an issuu of your process book.

We started an @instgram page for your class so please upload 3 - 10 images to this google folder.
1080x1080 rgb, jpg or png images to this folder so I can upload them to the class insta!

At anytime please let me know if you have problems, questions... !
Text if you want. 785 393 9382

Behance post only
Name of the Conference
Tagline
Short Paragraph
Audience Profile (you can shorten it to 3 - 4 sentances. no bullet points
Color Palette in CMYK and RGB
Brochure (at least 2 spreads you can show more)
Application that is wide (as in a billboard)
Application that is tall (as in a city banner)
Name tags (3 different ones one for the Speaker, Attendee, Staff
Tote Bag
Instagram in motion on behance and you could also include stills (at least 3 frames)
Speaker Bumper at least stills (at least 6 frames) see below for more...

*if you feel good about your speaker bumper motion please put it on behance
*if you don't feel good about it. that it is causing you too much stress or you need a lot of help... you can just put the still frames on behance and not include the .mov. Since we are not meeting in person it is going too hard to trouble shoot, so you get a break here. Motion if you want -- it will not count against you if you don't get it to an awesome place. (but the rest listed above -- has to be awesome :)

Tip don't crowed your behance page it can scroll. Test out type sizes.
examples (these are not one to one of what you have to hand in! just well designed)
https://www.behance.net/collection/155743565/ConferenceExpo

Digital verson of your BROCHURE.
Please use https://issuu.com/ FREE version and include it on your behance page.

Digital PROCESS BOOK. Please use https://issuu.com/ FREE version and include it on your behance page.

** after we meet at 11:30 for a bit then you will join a Zoom with Alex at 12:30 to get the next thing. Remember class is at 11:30 the 12:30 time with Alex is just for today.