visual communication
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:: syllabus :: banned book list :: p1: workbook :: p2 logotype :: p3: bookcovers :: p4: conference :: |
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................................................................. Professor: Alex Anderson ................................................................. .................................................................
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———————————— -- Make sure you are starting with a 8.25” x 10.75”page with 6 columns (use this file) ————————————————————————————- When typographers mention to color, they are typically not referring to a rainbow. They are speaking, instead, of black and white and the wide range of gray textures which are called forth when white and black interact. Every typeface has its own apparent lightness or darkness, or optical weight. A typeface’s color is determined by stroke width, x-height, character width and serif styles. As the great Swiss typographer Emil Ruder put it in 1960, “The business of typography is a continual weighing up of white and black, which requires a thorough knowledge of the laws governing optical values. Readability and legibility are two key elements of printed text that typographer strive to maximize. Readability extended amount of text – such as an article, book, or annual report – is easy to read. Legibility refers to whether an refers to whether a short burst of text – such as a headline catalog listing, or stop sign – is instantly recognizable. As a designer, if you are only asked to make the text readable on the page the following questions should be asked.. Who is to read it? Someone that wants to read it? Someone that has to read it? ————————————————————————————- Futurism was first announced on February 20, 1909, when the Paris newspaper Le Figaro published a manifesto by the Italian poet and editor Filippo Tommaso Marinetti. The name Futurism, coined by Marinetti, reflected his emphasis on discarding what he conceived to be the static and irrelevant art of the past and celebrating change, originality, and innovation in culture and society. Futurism rejected traditions and glorified contemporary life, mainly by emphasizing two dominant themes, the machine and motion.
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