visual communication
VISC 302

 

  :: syllabus :: banned book list
:: p1: workbook :: p2 logotype :: p3: bookcovers :: p4: conference ::

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Professor: Andrea Herstowski
Office: 317 Marvin Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 353 Marvin Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

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:: Research
:- Thinking with Type
:- Typotheque
:- Type Cultur
:- Visual Thesaurus
:- Type Base
:- dailydropcap.com
:- designobserver.com
:- formfiftyfive.com
:- friendsoftype.com
:- ministryoftype.co.uk
:- typographica.org
:- welovetypography.com

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:: Short films :: Audio
:- films by Hillman Curtis
:- Type Radio


 

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Homework
-- Famous First Page
-- Typographic Color
-- The End of the River
-- Tab it



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Typographic Color
->
use this file to get started

-- Make sure you are starting with a 8.25” x 10.75”page with 6 columns (use this file)
-- Include the text about Typographic Color
--
display the x-height
-- name the font, name the designer
-- all text is use the exact same size and leading (do not change size only fonts)
--
describe the color...
-- 24 fonts: Choose any 12 serif fonts and 12 sans serif fonts from the approved font list.

Only change the font in the example no other settings should change. notes: After you have made the comparison. Look carefully how the x-height, stroke weight and character width effect the color of the type. Also note how the visual size of the type faces that are the same size do not appear the same size. Is there a difference in readability? Describe the font its x-height, character width and color.

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Typographic Color

How does x-height affect typographic color?

When typographers mention to color, they are typically not referring to a rainbow. They are speaking, instead, of black and white and the wide range of gray textures which are called forth when white and black interact.

Every typeface has its own apparent lightness or darkness, or optical weight. A typeface’s color is determined by stroke width, x-height, character width and serif styles.

As the great Swiss typographer Emil Ruder put it in 1960, “The business of typography is a continual weighing up of white and black, which requires a thorough knowledge of the laws governing optical values. Readability and legibility are two key elements of printed text that typographer strive to maximize. Readability extended amount of text – such as an article, book, or annual report – is easy to read. Legibility refers to whether an refers to whether a short burst of text – such as a headline catalog listing, or stop sign – is instantly recognizable.

As a designer, if you are only asked to make the text readable on the page the following questions should be asked..

Who is to read it? Someone that wants to read it? Someone that has to read it?

How will it be read?
Quickly. In passing. Focused. Near. Far.

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excercise text

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Futurism was first announced on February 20, 1909, when the Paris newspaper Le Figaro published a manifesto by the Italian poet and editor Filippo Tommaso Marinetti. The name Futurism, coined by Marinetti, reflected his emphasis on discarding what he conceived to be the static and irrelevant art of the past and celebrating change, originality, and innovation in culture and society. Futurism rejected traditions and glorified contemporary life, mainly by emphasizing two dominant themes, the machine and motion.

-- name of font
-- classification
-- designer’s name
-- tell us if the color is light, medium or dark (it is your observation)