visual communication
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: syllabus :: project 1 :: project 2 :: project 3 :: project 4 :: herstowski blog :: :: email: andrea herstowski :: email: tim hossler |
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PHOTOGRAPHERS Part 2 Part 3 An excerpt of Susan Sontag’s In Plato’s Cave from her collection of essays, On Photography (1977) :::::::::::::::::::::::::::::::::::::::::::: :- buy.com (13 x 19 paper) :::::::::::::::::::::::::::::::::::::::::::
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Magazine Spreads: FEATURE ARTICLE: LEADING GRID Typographic grids control the visual organization of the page space by supplying a particular kind of structure developed for typographic organization. This structure consists of margins, alleys, grid fields, and intersection points. Grids allow the designer to codify groups of typographic information. This process of codification allows the viewer to proceed through a complex page environment, tracking information in a seamless, linear manner. A good grid forces order onto the layout and so acts as an orienting device enabling the reader to knows where to look for information and to understand its relative importance. Just as importantly the grid works on an aesthetic level. The readers might not consciously be aware of it, but subliminally they pick up on the fact that everything is well ordered and in its place. If a picture juts fractionally into the column next to it something seems to be slightly amiss, but if the lines of text align neatly across the columns on a page some fundamental and reassuring logic seems to be at work. Your design should be typographically beautiful, simple without being simplistic, have a clear hierarchy, an attention to detail. It needs to be interesting, inviting, dynamic. Only the finest typography will be accepted. There are typographic standards we will cover in class lectures and readings and they will need to be practiced: column width, text size, word spacing, hyphenation... Traditionally we read right to left, top to bottom. Elements that look alike are associated – same font, same point size, same leading and line length will visually link information into groups. There are several goals for this project: Learning InDesign, understanding and constructing a leading grid, developing clear hierarchies, learning to use typographic rules consistently, focusing attention to typographic details, and of course creating dynamic compositions. Part one of this project will also expose you to some of the leading photographers working in art, fashion, and photojournalism today. Part two will focus on historic figures in the history of photography. And in part three you will layout a classic essay (excerpt) on photo theory by cultural critic Susan Sontag. Elements/Standards/Rules you will need to address - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - _ Leading Grid: 9 column, 12pt leading grid will be built in class using the body text’s leading as a measure. (8.5/12pt). The leading grid – should be used – no exceptions. Opening Spread must have all of the following. Following spreads (3) Pay attention to how long the text is, white space, alignment horizontally and vertically, how to get the type and images to work together, elements should group together, space, scale, movement/ rhythm, asymmetric, call outs… How can you draw the reader into the article? What are different ways to show a new paragraph? What can you do with call outs... the title, subtitle, author, intro text How can elements align? What can you do typographically to the title to make it a typographical solution: contrast, size, cropping, cutting, connecting, positive negative. How can you make the text have the same feeling as the images? - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Watch: Pecha Kucha Night Watch: A Good Sample Pecha Kucha. WATCH THIS BEFORE YOU START 1) Begin preparing your Pecha Kutcha 10 slides/ pages 11 x 8.5 landscape. Save as a pdf. During the presentation your pdf will advance every 20 seconds. Practice. Be prepared. Even the first slide stays on for 20 second. Pecha Kucha presentation day will be next Monday, November 14. 2) Find at least 1500 words about your photographer. You can include interview(s). Find text that works with your photographer: time, subject, s. Make sure you have references (credits) for all your text, simple bibliography. 3) Videos can you find any videos related to your photographer? Interviews... 4) Find/Scan in 15 - 20+ images by your photographer. Do not rely on just the internet the images have to be high res, not grizzled when you print them out. No pixilations. * on the final if your images are pixeled your grade will drop one letter grade. Which image is your "key" image? 5) Create a word list 50 words about the work/images. Emotions, feelings, structure... 6) Key Word: choose 6 words and define them 7) Compound word. Take 2 words and create a compound word describing your photographer or their work. (choose words that are really descriptive: that something comes to mind when you say the word out loud). Create at least 6 compound words. *Post all on your blog. Use any of no. 2-6 in your Pecha Kucha. Put your presentation on the sever before class. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK _ Have a backup of your presentation on a flash drive. _ Make sure your blog is updated. _ If you have more time begin the homework listed under next class period. Remember to bring a backup of your presentation on a flash drive. HOMEWORK _ Key image _ READ: http://www.thinkingwithtype.com/contents/letter _ BLOG: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK _ Explore on the computer: 10 different opening spreads. _ Leading Grid (make together in class): 9 column, 12pt leading grid will be built in class using the body text’s leading as a measure. (8.5/12pt). The leading grid – should be used – no exceptions. Be careful to fully explore options don’t do 10 versions of the same thing: big picture on one side and text on the other how can you get the image and text working together? Consider different ways to treat the first paragraph how do you draw the reader in? Consider different ways to treat paragraph breaks. You can use elements: rules, icons, flourishes... be careful not to decorate. Opening Spread must have all of the following. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1 Design direction = opening spread + 3 following spreads. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Name your publication and develop its masthead (logo). Develop 10 - 12 different cover designs. Remember to continue using the grid even on the cover. Continue following your design direction. Make your covers look AUTHENTIC. Analyze and look at great covers to see what makes a magazine cover ‘Real’. (no isbn codes) On your blog post 15 great magazine covers that you have discovered… write a brief post on why they are great. Print your refined spreads and covers full size on 11 x 17 pages with crop marks. Think about... ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: _ crit homework… refined spreads, magazine masthead, 10 covers HOMEWORK Refine masthead, cover, and spreads. Begin PART 2: Choose a historic photographer from the list on the sidebar of this website. Reseach your chosen historic photographer. Gather 350-500 words and find 4-6 high quality images. Using the design direction you have established in PART 1 (your contemporary photographer layouts + cover) develop 1 opening spread and 1-2 following spreads for your historic photographer. Make 3 complete variations (opening + following spreads). How can you make these (historic photographer) layouts unique but part of the same magazine? Research Part 3 so you are ready to design on Monday's homework! Print full size on 11 x 17 pages with crop marks and trim down to 10.5 x 14in (*do not tape the spreads together) ALSO print each direction as thumbnails. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: _ crit homework… refined PART 1 spreads & cover, PART 2 historic photographer spreads HOMEWORK Begin PART 3: Again using the design direction you have established in PART 1 and PART 2 layout the excerpt of Susan Sontag’s In Plato’s Cave (gather this text from the sidebar link on this webpage). Read the essay excerpt and find 5-8 images to illustrate the text. This will be the final ‘article’ of your magazine. Everything should feel like it’s part of the same publication. Make your work feels AUTHENTIC. Remember that all images need captions. Print full size on 11 x 17 pages with crop marks and trim down to 10.5 x 14in (*do not tape the spreads together) ALSO print each direction as thumbnails. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: _ final day to receive feedback on your layouts. HOMEWORK ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: FINAL: hand in everything bound mag, thumbnails, grid, process book, upload to Behance, upload to the server We won't meet as group. You will get your mags + process back the first day of class in the Spring. You can look at everyone's magazines when you hand them in but be respectful and treat them as if they were your own. Folow the handouts and directions given in class in preparing your final design. Bound magazine: Final cover + contemporary photographer feature + historic photographer feature + Sontag essay printed out and bound together at Jayhawk Inc. Follow the directions on what is expected as presented on the handout given in class (What goes into the final ‘magazine’). Print Out: Thumbnails of your entire ‘Magazine’ to fit onto 1 11x17 page (in color). Print Out: Printout your ‘magazine’ as spreads on 11x17 pages (b/w with grid turned on). Process Book: Create a title page, with your name on it!. Sprial bind of your process together NEATLY. Each homework should start with a thumbnail page of what was due that day.Include a sheet of thumbnails of your petcha kutcha presentation. B/W is fine. Read above to make sure you have everything in your process book. These can be b/w printouts. Package your InDesign doc: Put a Packaged folder of your project on the school server under VISC_202_Final_packagedfiles. Packaged file should contain your indesign file, pdf, fonts folder, links folder. If you don't know how to Package. Ask a friend. Behance: Project description + Final Spreads. If your spreads are white CHANGE the background color in Behance so we can see where your spreads are.
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