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Zephyr Team Commemorative Skate Shoe
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FINAL DELIVERABLES
12+ page promotional brochure (can be more pages in multiples of 4 pages)
Size: 8x10. Spreads are 16 x 10.
Columns: 7 column grid, 4pt baseline grid.
InDesign doc has been made for you to use. Download it.
Use all the text given History of Vans (pull images) + the text asked for.
May add more text. May add more images. May add more pages...
Print ready pdf. Deliverable is pdf.
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A designer can tell a lot from how you deal with lots of content, your use of typography and image. This project gives you the opportunity to practice design skills, your typography skills and work with assets (sketches and drawings) given to you. As a designer you are typically given the assets (text, images) and you need to figure out the best way to present the material.
The Sophomore Class in Industrial Design is currently working on a project designing shoes for VANS (yes they get to talk to a designer at Vans). The starts by on watching the documentary Dogtown and Z-Boys. Each ID sophomore is working on a shoe based on someone from the film or involved in making the film. The ID sophomores have research, sketches of shoes and will have a final sketch of their shoe
Your task will be to include the provided text History of Vans, any timeline information you may want to include, any historical imagery you want to include, captions, a bio of the person the shoe is based on, at least 6 initial sketches, notes ideas from the ID sophomore and the final shoe design.
*You can work as little or as much with the ID sophomore as you would like. You will be given to their contact info and access to their google drive folder and you should meet with them virtually or in person at least once to hear their thoughts and ideas about the person they chose and the shoe they are designing.
:: Solution ::
Typographic. Type and image. Clear Hierarchy. Use of a grid and typographic system
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CALENDAR
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April 20
(over the weekend)
HOMEWORK
Read, take notes, highlight parts that are interesting to you. History of Vans, and timeline information
Collect any imagery that you think you may want to use (make a google and put the images in there)
We will watch Dogtown and Z-boys in class on Monday. Create a cast list so you can take notes,
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April 25
Inclass: We will watch the documentary together and s
Create a Dummy
Start the InDesign Doc.
Tech: 8 x 10 pages = 16 x 10 spreads (at least a 12 page booklet can be more multiples of 4)
Grid: 7 column grid.
Type: select up to 2 typefaces that work together. Body text, headlines, call outs, captions.
Type Styles: are set all you have to do is change them!
VisCom + ID pairs
HOMEWORK
Meet your ID person (email, virtual or in person) and get access to their google folder.
Collect all the other content. Images. Bio of the featured person (can include ID student bio if you want)
Develop 3 look and feels of how you can design this... maybe 3 tool kits or style guides.
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April 27
Inclass: present what you have collected and toolkits
HOMEWORK
Design a full draft all the content, images, captions, bio, sketches, place holder for the final shoe design.
Come with/Design/Expore 2 different designs of the entire thing so you can pick one and refine it all next week. 2 options so you can make a wise choice on Monday.
Print it and put it together as a booklet (rough)
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May 2
Inclass: Present design directions. Get feedback. How can you push the design to make it more dynamic?
Refining type refresher.
Read and scroll through to the end.
HOMEWORK
Refine one direction. Have a second option for at least 2 spreads.
Catch, consider and refine to address all the typographic details listed above.
Save it all as a pdf (alternate spreads included) and put it here and be prepared to show it digitally in the 313 lab (sign in and get it up on the large imac so we can see it) and crit it on screen.
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May 4
Inclass: Present and get final feedback.
HOMEWORK
Refine one direction. Read and scroll through to the end, and correct typographic details.
Digital Hand-in please put your final pdf saved as speads on the google dive by 5 pm on Tuesday May 10.
*you are welcome to ALSO print it out and leave it with your materials for the review (print out is optional and in addition to handing it in digitally.
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May 10: 5pm (no meeting just hand-in by then or before :)*
Van's booklet due. Digially
Digital Hand-in please put your final pdf saved as speads on the google dive by 5 pm on Tuesday May 10.
*you are welcome to ALSO print it out and leave it with your materials for the review (print out is optional and in addition to handing it in digitally.
*it will be counted late and if you forget to hand it in by 5pm.
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