visual communication
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Syllabus :: Resume :: Conference _ Conference Resources :: Class Google Drive |
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Conferences are an excellent opportunity for people to learn, collaborate and engage. Every great conference needs a theme. What’s the unifying message that your speakers will deliver and what’s the key takeaway for conference attendees? The best themes are catchy, relatable, and trigger an emotional response. You want the conference to inspire and stimulate conversation. Your theme has to enable that. For instance, “Stronger as a team” is probably a better theme than “Achieving improved efficiencies through increased cross-functional collaboration.” The theme is more than just a rallying cry for all participants; it will also guide your branding and promotion, from designing a logo to coming up with social media hashtags to printing your posters, brochures, and other collateral ..................................................................................................................................................................... *Please make every effort to join the zoom session of class. If for some reason you are not well, you are taking care of someone that insn't well, you can't get online ... please just let me know you can always email me or text me my phone number is 785 393 9382. I am hoping this will create a bit of community for you. If you feel overwhelmed or are sick or caring for someone that is sick and need to meet with me one-on-one. Just keep in mind I am one person and I have about 50 students in my classes so emails won't be able to be returned immediately. Please wait at least 24 hours before reminding me you emailed. (but do remind me after 24 hours :) To prepare for class... please have your most recent work on the google drive so I can pull them down to open and share. Also if you could have the file open on your screen -- it will make it easy for you to share your screen. :) .................................................................................................................................................................... ..................................................................................................................................................................... Your next challenge is to imagine, design and produce the materials for a 2-day conference on a topic based on any Ted.com/topics. To give your conference line-up some seriousness you will use TED.com to identify at least 6 of the 8 speakers in your speaker line-up. You need 8 speakers total. At least 6 from Ted.com What is the big idea behind the conference? Look and Feel: The final solutions must be an organic/kinetic series. The audience shouldn’t be able resist your promotional piece, want to find out more AND want to go to your conference and keep the materials. Optional Deliverable will be outlined later but will include: *Only restriction is it can’t be a Design conference. You can have a designer(s) speak but it can’t be the focus. What is a topic outside of Design that is interesting? PLEASE... DO NOT GO TO LOOKING EXAMPLES OF CONFERENCES Think first. Take your time to do the list above and you will have a great start. Capture all of the above and start thinking about how want to put it together as an on-screen presentation 1920x1080px **When class starts please have your pdf in the google drive folder AND called up on your screen. It maybe easier to share screens so be prepared. ........................................................................................................................ Full class crit today so have some beverage and snacks handy. Learn on to turn your video off if you are walking around. (or put a sticky note over your camera :) CONCEPT so one more time.. on each page Start off your pdf with all the stuff you had for last class, where, then the who, then all the concepts... Save it as a pdf and upload to the class google drive. PLEASE name the file yourname_02.pdf and put it into this folder. Zoom link. https://kansas.zoom.us/j/176267113 .................................................................................................................................................. During the crit lets figure out the best title, subtitle, paragraph combination. HOMEWORK Write an audience persona. Very specific. Think of a person that would go to your conference. Try not to think about a peer but a person out there in the world. What is their name, how old are they, what level of education do they have, where do they live, who do they live with, do they have a pet (name the pet), do they binge watch -- what is it? do they read -- what do they read? what is the last movie they have watched? where do they shop? Walmart vs Target, Dillons vs the Merc? etc. Write it in a narrative. Then think of another person that maybe interested in your conference and write a narrative about them. Type Studies: Take your title and tagline and make at least 25 different type only lock-ups. don't crowd them on a page. Give space around each. Can be type studies with different fonts but also what about scale or treatment. How can you make an interesting lock-up. Minimum effort is at least looking at different fonts You can start to make a tool kit. We will be making 3 total over the weekend please make at least 1 to get feedback or you can make all 3 this weekend. Toolkit (remember you did them as freshman :) Add it all to the pdf you have been showing to class, and add it to your folder on the google drive. Can we test this out? Explort or Save each of your toolkits as a pdf or jpg and upload it to here. .................................................................................................................................................. Let't try the padlet for your toolkits Optional if you are ready: If you have created 3 toolkits that you love! Pick 1 or 2 toolkits and start building out how things can work together in a kinetic system. :: Use this illustrator file :: . Please put the content that is requested on each format. Those directions are on a layer so turn them off. .................................................................................................................................................. Sign up for one on one meetings here... please show up :) if there isn't a time that works for you please just email me we will find a time. *if you haven't made comments on all of these boards please do so... HOMEWORK Explore 5 different kinetic design directions. Use the illustrator file for each direction. There are 6 different formats with different content -- read the notes. A kinetic system is not a cookie cutter solution. It means you are not just scaling things to fit into the next format. (make sure you understand that) How can you change the proportions of the items to make a system? The 6 formats within the 1 solution are not range per se they are change in form/ format/ hierarchy, they are pushing the directions, cutting it up, changing it up, changing the proportion. You can use 1 or 2 of your toolkits to explore how these things actually look like. These are rough sketches of what the design can look like in 6 different formats. Your are exploring. Freely exploring your toolkit. Do not get stiff and conservative. The only wrong answer is to not explore. Have FUN this should be the fun part. Again save everything to your pdf and upload it to the google drive and post to the the Padlet page. Google drive is serving as your process book. You will have one long pdf of process for the process book. Kinetic systems post to the padlet page. Feel free to email me over the weekend if you have questions, want me to see something and give you feedback. This is an important step in the process. If you are interested in a resume workshop please fill out the form. .................................................................................................................................................. Lets talk about deliverables. Present and crit Kinetic Systems -- ask someone before Tuesday if you are not sure you are doing it correctly. If you are interested in a resume workshop please fill out the form. HOMEWORK: testing out the kinetic system... *If you are thinking about animation. Just note it -- you don't have to plan it yet. Design an instagram campaign. Create at 3-6 different posts for the campaign. (posts can be one image or a series of images). They are still but if you want to think about animating them great. (oh google gives us this). Instagram size1080 x 1080. *if you want to design stories (images in that proportion) that can also work they are a different size google it) Design 2 - 3 different campaigns (campaign has 3 - 6 posts). Thinking kinetic system. FACEBOOK (eek, I know) Post to Padlet :) https://padlet.com/Herstowski/nwtyd0n3yzlnno2n Add explorations to your pdf (you can scale the posts down 50%). Would like to look at them all on Thursday. WEBSITE: just the planning stage, no design. (start inclass on Tuesday) Watch at 10:30 https://www.youtube.com/watch?v=5wpTJl_u_Hs Take sometime and look at websites through the lense of usability. How do you know to click on something? How do you create interaction on the page? Online you have lots of opportunities that print does't allow. Hidden information until you rollover or click on it, video, sound, .... Sign up for one on one on Thursday .................................................................................................................................................. HOMEWORK: testing out the kinetic system on a website. Take sometime and look at websites through the lens of usability. How do you know to click on something? How do you create interaction on the page? Online you have lots of opportunities that print doesn't allow. Hidden information until you rollover or click on it, video, sound, .... Try 2 - 4 different designs of a homepage. Save them as a pdf and be prepared to show the class. Start to think about "other deliverables" what else do you need to make for your conference? Write them down. Plan them out. It can be anything. Start thinking /collecting idea on how to present your project for the final. Even better would be looking at how design firms present projects on their website | Firebelly | ... Optional: If you want to have your instagram animate try that over the weekend. Get started so you have time to refine. Can be a simple gif or animated in aftereffects. Optional: If you want... you could think start to think about how you would present your instagram and FB posts in a presentation. Try some ways. Think about the Behance post. Do you show it in a screen, is it a real phone or just an outline? combination or screen and flat images. Make sure you use RGB and 1400 wide. .................................................................................................................................................. HOMEWORK - - - - - - - - here is the illustrator template. Create a storyboard with 6 - 9 images. When designing think about HOW one image will transition to the next. Try making 2- 3 different storyboards. (old process books for more) Required for the project deliverables is the storyboard, here is the illustrator template. Conference Intro Animation Content: Name of the Conference, tagline, and whatever else you want (more text, dates, quote...) AND/OR Speaker Bumper Animation: Using one of your successful intro animations how could you expand it to create an intro to one of your speakers? Required is the storyboard, Content: Speaker Name, Title of the talk and a quote. Making it move/ animated is optional If you make a storyboard ... Upload to padlet :) https://padlet.com/Herstowski/564malv5229i25je .................................................................................................................................................. Add one screen for the iphone and one screen as an ipad. Take any content you want to show on the phone and ipad. Has to be RESPONISVE to your website. (you may want to create a couple versions). Watch this... do not worry about the photoshop or indesign just watch it to understand how to design something responsive. For the final deliverables you will need a storyboard (still images) of a Conference Intro or a Speaker Bumper (you can do both but not required) Create a storyboard for the Intro Animation to the conference or Speaker Bumper here is the illustrator template. Create a storyboard with 6 - 9 images. When designing think about HOW one image will transition to the next. Try making 2- 3 different storyboards. (old process books for more) Required for the project deliverables is the storyboard, here is the illustrator template. Conference Intro Animation Content: Name of the Conference, tagline, and whatever else you want (more text, dates, quote...) AND/OR Speaker Bumper Animation: Using one of your successful intro animations how could you expand it to create an intro to one of your speakers? Required is the storyboard, Content: Speaker Name, Title of the talk and a quote. Making it move/ animated is optional If you make a storyboard ... Upload to padlet :) https://padlet.com/Herstowski/564malv5229i25je (some examples are on there) .................................................................................................................................................. HOMEWORK Optional Deliverable. Brand Guidelines. If you are into branding and would like to make a brand guideline get started. It can be printed/pdf or an online guideline. Do some research on brand guidelines. Be prepared to share what you have found and started on Tuesday. (this is optional) .................................................................................................................................................. Present intro animations and/or speaker bumpers as a pdf. HOMEWORK If you are into branding and would like to make a brand guideline get started. It can be printed/pdf or an online guideline. Start planing it out. Do some research on brand guidelines. Be prepared to share what you have found and started on Tuesday. If you want to animate things -- instagram post or intro or speaker: .................................................................................................................................................. I will be online if you need / want to talk to me after you meet with your group. .................................................................................................................................................. .................................................................................................................................................. Final CRIT May 14 All work must be on behance by 5pm on May 15. Please put your url to your final behance post here.
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