visual communication
VISC 302

 

 

Syllabus :: Resume :: Conference _ Conference Resources :: Class Google Drive

................................................................
Professor: Andrea Herstowski
353 Chalmers Hall
Office hours: by appointment
email: herstow@ku.edu

 

.................................................................

 

::::



 

 


 


 

 

 

Conferences are an excellent opportunity for people to learn, collaborate and engage. Every great conference needs a theme. What’s the unifying message that your speakers will deliver and what’s the key takeaway for conference attendees? The best themes are catchy, relatable, and trigger an emotional response. You want the conference to inspire and stimulate conversation. Your theme has to enable that. For instance, “Stronger as a team” is probably a better theme than “Achieving improved efficiencies through increased cross-functional collaboration.” The theme is more than just a rallying cry for all participants; it will also guide your branding and promotion, from designing a logo to coming up with social media hashtags to printing your posters, brochures, and other collateral

.....................................................................................................................................................................
We will be using a combination of Zoom and Google docs to conduct class, get and receive feedback. I will post the Zoom links on this page so you can easily access the class. We will start class at 9:00am. Hopefully teh 9am start will give you time to set up, get files online and opened on your computer and be awake and ready for class.

*Please make every effort to join the zoom session of class. If for some reason you are not well, you are taking care of someone that insn't well, you can't get online ... please just let me know you can always email me or text me my phone number is 785 393 9382. I am hoping this will create a bit of community for you. If you feel overwhelmed or are sick or caring for someone that is sick and need to meet with me one-on-one. Just keep in mind I am one person and I have about 50 students in my classes so emails won't be able to be returned immediately. Please wait at least 24 hours before reminding me you emailed. (but do remind me after 24 hours :)

To prepare for class... please have your most recent work on the google drive so I can pull them down to open and share. Also if you could have the file open on your screen -- it will make it easy for you to share your screen. :)

....................................................................................................................................................................
C A L E N D A R (click on the date and it will take you directly to that day :) 
Thursday, March 26
Tuesday, March 31
Thursday, April 2
Tuesday, April 7
Thursday, April 9
Tuesday, April 14
Thursday, April 16
Tuesday, April 21
Thursday, April 23
Tuesday, April 28
Thursday, April 30
Tuesday, May 5
Thursday, May 7
Finals Week: May 11 -15 TBD

.....................................................................................................................................................................
Thursday, March 26

Project: Conference

Your next challenge is to imagine, design and produce the materials for a 2-day conference on a topic based on any Ted.com/topics. To give your conference line-up some seriousness you will use TED.com to identify at least 6 of the 8 speakers in your speaker line-up. You need 8 speakers total. At least 6 from Ted.com

What is the big idea behind the conference?
Why would people want to attend?
Who would be the speakers?
Who would attend it?
When and where would it be held.

Look and Feel: The final solutions must be an organic/kinetic series.
Kinetic Systems| PopTech | YBCA | Espacio | Fathom | we work | BrandNew Awards

The audience shouldn’t be able resist your promotional piece, want to find out more AND want to go to your conference and keep the materials.

Deliverables will be outlined later but will include:
Brand Guidelines | Barre | Medium | KAE |

*Only restriction is it can’t be a Design conference. You can have a designer(s) speak but it can’t be the focus. What is a topic outside of Design that is interesting? 

PLEASE... DO NOT GO TO LOOKING EXAMPLES OF CONFERENCES
ie... WHAT YOU THINK IT SHOULD LOOK LIKE.

You will get sidetracked on making something cool and not having a concept. Don’t look. Just think. :look at the TED.com/topics. Watch TED talks. Read. Research. Brainstorm. What would be a cool conference in regards to CONTENT. IDEAS. You will make this project look cool but do not start there! It is dangerous to your future to image what you want it to look like first.

Think first. Take your time to do the list above and you will have a great start.

HOMEWORK


****Type it up. Organize it as a 1920px x 1080px presentation (use InDesign)***
— What are TED.com/topics sound interesting. Consider at least 3 and pick 1.
__ What did you consider and what did you select. Why?
__ Watch at least 8 videos on the topic and pick your 6 - 8 speakers.
__ Also look at 1 - 3 written articles.
Capture ____key points ____phases ____words they use ____things they refer to.
— What is a common theme(s)/thread(s)? (you have to define at least 1)
— What 3 - 6 question(s) can be answered?
— What 6 questions that can be asked?
— From that what could be the arching/ big ideas about the conference?
** you may have to watch a couple of times. you need this list complete for your concept!
— Who are your 8 speakers?
__ Is there someone that is not a TED speaker that you would like to include? Can have 2.
— Use TED.com to identify at least your 6 - 8 speakers.
** Make sure your speaker line-up is diverse in topic, perspective…

Capture all of the above and start thinking about how want to put it together as an on-screen presentation 1920x1080px

Use as many pages/screens as you need (don't crowd it -- design it). Use a grid. Pick your typography. Use style sheets.

Save it as a pdf and upload to the class google drive (in the folder are examples from your classmates if you need a visual. PLEASE name the file yourname_01.pdf and put it into this folder.

**When class starts please have your pdf in the google drive folder AND called up on your screen. It maybe easier to share screens so be prepared.

:: back to top

........................................................................................................................
Tuesday, March 31

Full class crit today so have some beverage and snacks handy. Learn on to turn your video off if you are walking around. (or put a sticky note over your camera :)

Zoom link. https://kansas.zoom.us/j/176267113

Please log in by 9:00am so we can start. FYI when you log in you will come in as muted. Keep muted until you want to speak otherwise everytime you make any sound the video goes to you. And please have your pdf in the google drive folder AND called up on your screen. It maybe easier to share screens so be prepared.

HOMEWORK
WHERE
Let's make it all virtual since that is the world we are in right now and maybe more conference would be like this in the future.

WHO

Why do people go to conferences?
What will they expect to get out of your conference?
What are some ways you can meet those expectations?
Who will you conference attend? *do not say anyone be specific :)
How will people find out about your conference?

CONCEPT
Now that you have done the who and where. Develop a concept.
Brainstorm words that can capture, expand, twist your thread.
Maybe a metaphor?

Look at some Action Verbs.

Start with these ideas
… expansion, expanding, unfold, unravel, extend, distend, broaden, develop, multiply, disjoin, combine, reveal ... or any other words..

What 2 words could you put together to make a thread?
How can you "think wrong" about your name, tagline? what will be the dog with a hat? somthing that makes someone think for a second.

Examples for concept help...
ConferenceResources

WHAT
: What is the concept? The Big Idea?
-- Name of the Conference
-- Tagline
-- Write 3 -5 sentences about your conference. These should support your name and tagline.

Present 6 different ideas.
6 different names,
6 differnt taglines,
6 short paragraphs
+ 3 words for each concept (words that help find visuals)
+ 1 - 3 images that express the mood or tone
(tech, organic, east coast, west coast, retro, vintage, etc just try.)

so one more time.. on each page
Conference Name
Tagline
Short Paragraph
3 words (words that evoke emotion or a visual)
1 - 3 images that express the mood *don't have a visual that matches your topic ie: coral or a mind or a book you want to have an imates that shows the mood or tone like something that looks like tech or looks organic, or looks complicated or menacing or .... get it? just try.

(you do the above 6 times each one a different name, tagline, paragraph, words)

Start off your pdf with all the stuff you had for last class, where, then the who, then all the concepts...
Put one idea per page in your presentation so we can easily absorb the idea.

Then at the end of the presenatation put all 6 titles and 6 taglines on one page so we can discuss them easily.

Save it as a pdf and upload to the class google drive. PLEASE name the file yourname_02.pdf and put it into this folder.

Zoom link. https://kansas.zoom.us/j/176267113

Please log in by 9:00am so we can start. FYI when you log in you will come in as muted. Keep muted until you want to speak otherwise everytime you make any sound the video goes to you. And please have your pdf in the google drive folder AND called up on your screen. It maybe easier to share screens so be prepared.

:: back to top

..................................................................................................................................................
Thursday, April 2
Full class crit today so have some beverage and snacks handy.

Zoom link. https://kansas.zoom.us/j/176267113

Please log in by 9:00am so we can start. FYI when you log in you will come in as muted. Keep muted until you want to speak otherwise every time you make any sound the video goes to you. And please have your pdf in the google drive folder AND called up on your screen. It maybe easier to share screens so be prepared.

During the crit lets figure out the best title, subtitle, paragraph combination.

HOMEWORK
Refine your concept: title, subtitle, paragraph.
If you are still between 2 different ones that is fine.

Write an audience persona. Very specific. Think of a person that would go to your conference. Try not to think about a peer but a person out there in the world. What is their name, how old are they, what level of education do they have, where do they live, who do they live with, do they have a pet (name the pet), do they binge watch -- what is it? do they read -- what do they read? what is the last movie they have watched? where do they shop? Walmart vs Target, Dillons vs the Merc? etc. Write it in a narrative.
Read this pdf

Then think of another person that maybe interested in your conference and write a narrative about them.

Let't start getting a visual story to the words.

Moodboards. You can (you don't have to) create moodboards if that is where you like to start. If so make 3 - 5 different moodboards. If you want to make them in illustrator, Pinterest or https://www.are.na/ -- example : more examples

Type Studies: Take your title and tagline and make at least 25 different type only lock-ups. don't crowd them on a page. Give space around each. Can be type studies with different fonts but also what about scale or treatment. How can you make an interesting lock-up. Minimum effort is at least looking at different fonts

You can start to make a tool kit. We will be making 3 total over the weekend please make at least 1 to get feedback or you can make all 3 this weekend.

Toolkit (remember you did them as freshman :)
What does the type look like for the title/tagline, quote, date, body text?
What is the color palette?
How you are going to use color? Full, as tints, as overlays, as...
How you are going to treat photography? is it black and white, color, bit mapped, colorized?
If you are using illustration how does that look?
__ typography, font, styles, how it will be used.. 1 | 2 |
__ color palette: define a palette and how you will use it/ overlay. pure. bold. soft
__ images: what images would you use/objects, place... no headshots of speakers for this part
__ images manipulation… full color, bw, bitmapped, juxtaposed/collage...
__ patterns/textures: if you are using them what do they look like?
__ icons if you were going to use them what is the style?

Add it all to the pdf you have been showing to class, and add it to your folder on the google drive.

:: back to top

..................................................................................................................................................
Tuesday, April 7
TBD

:: back to top

..................................................................................................................................................
Thursday, April 9
TBD

:: back to top

..................................................................................................................................................
Tuesday, April 14
TBD

:: back to top

..................................................................................................................................................
Thursday, April 16
TBD

:: back to top

..................................................................................................................................................
Tuesday, April 21
TBD

:: back to top

..................................................................................................................................................
Thursday, April 23
TBD

:: back to top

..................................................................................................................................................
Tuesday, April 28
TBD

:: back to top

..................................................................................................................................................
Thursday, April 30
TBD

:: back to top

..................................................................................................................................................
Tuesday, May 5
TBD

:: back to top

..................................................................................................................................................
Thursday, May 7
TBD

:: back to top

..................................................................................................................................................
Finals Week: May 11 -15
TBD

:: back to top