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Professor: Andrea Herstowski
Office
hours: by appointment
email: herstow@ku.edu
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:: Research
:- Thinking with Type
:- Typotheque
:- Type Cultur
:- Visual Thesaurus
:- Type Base
:- dailydropcap.com
:- designobserver.com
:- formfiftyfive.com
:- friendsoftype.com
:- ministryoftype.co.uk
:- typographica.org
:- welovetypography.com
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:: Short films :: Audio
:- films by Hillman Curtis
:- Type Radio
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Deliverables: Kinetic System <- !!
— Digital Process book. (name, tagline, when, where, audience profile, ALL process, and deliverables)
— Behance post with all deliverables and link to digital process book
Required Deliverables
— Conference = Logo/logotype + tag line + toolkit
— Instagram Campaign.. to announce conference, date, speaker
... can be animated or not animated . Animation optional...gif 5 - 20 seconds
— Website (3 screens (homepage, event calendar, event detail or map) (responsive)
— 2 Animated Event Bumpers (must move... 5 - 15 seconds -- must be animated.
...
could be branding only, speaker intro...
— 8 page brand guideline (print or webpage(s) OR Conference Brochure (print)
... see below for more info.
... you have to do one, the other is optional. So you can do both.
More Deliverables ... Pick Two from below (pick 2 from the list)
— 2 pieces of swag (be thoughtful -- what makes sense for your conference goers?
— Billboard Horizontal or Bus Graphic (horizontal)
— The FB campaign(s) should relate to your Instagram campaign. Use all four sizes in a campaign.
— Web Banner Ads at least 3 different sizes (sizes)
— 8 page brand guideline (print or web page(s) OR conference brochure (print)
— Stage/Wall/Room graphics/Zoom backgrounds (illustrator like you did for Alex)
— Set of 6+ icons (directional signage, info, sign-in, speaker type...)
** All of you will be doing different things it will be your responsibility to stay on track.
Optional (create whatever else you want to make -- it is optional
-- if you want to make something else make it)
— Poster (front and back)
— App screens (what would the app do for the conference goers?)
— City Banners
— Badges/Name tags (3 different ones)
— Tote bag (mocked up) (1-color)
— More swag
— etc
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Bumpers (examples)
Made in the Middle | Typographic 2018 | TED Women | Typographic 2020 |
| other short | comedy central | taiga eye test
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Brand Guidelines | Barre | Medium | KAE | slack |
Digital Brand Guidelines (can be one scrolling) | Dropbox | square space | Starbucks
(Gather, explore, narrow and explore, refine, finish: may take 4 rounds to finish)
Think of it as 8 pages (4 spreads) if printed or can be an online experience -- if it is online how does that experience differ from print? what can you do in print that you can't do online? what can you do with interaction online that you can't do in print. Pick what would be best for you and your conference.
Content for example: (you can pick do not pick them all.)
Logo/ Logotype / Tagline
Language used
Typography
Color Palette
Image treatment
Pattern
Examples of
signage, social, swag...
Think of the brand guideline as something that would need to be figured out so that so someone can pick up the look and feel and design the deliverables. Or you can think about if your conference happens every year -- how could your guide be used for the another year.
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Conference Brochure
(Gather, explore, narrow and explore, refine, finish: may take 4 rounds to finish)
Would your conference goers want/need a brochure or would it all be online? What goes in a brochure?
1) define all the content that could go into a brochure. Start pulling the content together.
2) explore different formats your brochure could take (physical mockups). Make a paper dummy. Remember in PRINT you need to work in pages of 4. 4 page brochure, 8 page, 12 page etc.)
3) looking at all the content that needs to go in a conference brochure and looking at your formats make a plan on how you would layout the content. what content goes on what pages. you should have a different plan for each of the formats. SEE this pdf for how I did it -- doesn't mean you have to layout the content this way! I just am giving you an example. Maybe look at other brochures to get some inspiration on the flow of content 1 | 2 | 3 |
4) Design... (options)
a)
the cover (front and back)
b)
speaker spread (again not all speakers have to be on one spread that is up to you how many speakers you put on a spread but remember you have to include the speakers name, title of the talk, time of the talk, @instagram and paragraph about the talk, photo of the speaker is optional)
c) schedule what happens and the times for the 2 day conference
Design your spreads to the correct size for your each of your formats, print them out, trim them to size.
Use REAL information: real names, city, bio... you can use random headshots if you want them all to match more than what you actually have)
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