visual communication
VISC 302

 

...... :: syllabus :: p1 (ongoing) :: p2 logo :: p3 redesign :: p4 festival :: google drive

................................................................
Professor: Andrea Herstowski
Office hours: by appointment
email: herstow@ku.edu

.................................................................
:: Research
:- Thinking with Type
:- Typotheque
:- Type Cultur
:- Visual Thesaurus
:- Type Base
:- dailydropcap.com
:- designobserver.com
:- formfiftyfive.com
:- friendsoftype.com
:- ministryoftype.co.uk
:- typographica.org
:- welovetypography.com

.................................................................
:: Short films :: Audio
:- films by Hillman Curtis
:- Type Radio

 



 

 


 


 

 

 

Deliverables: Kinetic System

Must have
— Festival/Fair Name = Logo + tag line
— Design Brief / Process book. PDF (name, tagline, when, where, audience profile, deliverables, process)
— 8 page brand guideline (design as a 8 x 5 book but present only digitally)
— Billboard Horizontal
— Animated gif for Instagram (4-color) (animated gif) (10 - 20 seconds)
— 2 pieces of swag

Pick Two from below
— Event Bumper (animation at least 2 minutes combo of 15 sec. 30 sec, 1 min)
— 8 - 12 page Brochure
— Website (3 screens (homepage, event calendar, event detail or map)
— Poster (front and back)
— Stage/Wall/Room graphics
— Signage ** All of you will be doing different things it will be your responsibility to stay on track.

Optional
(create whatever else you want to make -- it is optional)
— More swag
— City Banners
— Web Banner (ads) (sizes)
— Badges/Name tags (3 different ones)
— Tote bag (mocked up) (1-color)
— etc

............................................................. EXAMPLE .....................................................................................

Design Brief will include deliverables you need start writing them out ... need to be specific and develop a timeline to get it all done

POSTER
To get the word out about the conference many time posters are printed and sent out to the population. Typically these would be accompanied by websites. The poster should be compelling -- people should want to hold onto it, hang it up. and more importantly want to go to the conference! They should not just want to toss it away -- so how do you make something compelling?)

Size: 18 x 24
Color: 4-color

FRONT CONTENT
_ Title, tagline, When, Where (meaning city)
_ Short blurb: about or _____

BACK CONTENT (all that is listed below)
All the details