visual communication
VISC 302

 

  :: syllabus :: banned book list
:: p1: workbook :: p2 logotype :: p3: bookcovers :: p4: conference | resources | deliverables

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Professor: Andrea Herstowski
Office: 317 Marvin Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 317 Marvin Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

 

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Deliverables: Kinetic System
Make a folder with your name and put it on the server before 9am on Wed May 9 with all of the deliverables in it. (poster pdfs + animations)
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Option one (print and environment)
— Conference Name = Logo + tagline
— Conference Poster: 2 sided printed full size
— Billboard (mocked up)
— City Banners (mocked up) (4-color)
— Name tags (mocked up) (3 different ones) (2-color)
— Tote bag (mocked up) (1-color)
— Animated gif for Instagram (4-color) (animated gif)
— Speaker Bumper: animation intro on the big screen, 6 frames (4-color)

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Option one (print and online presence)
— Conference Name = Logo + tagline
— Conference Poster: 2 sided printed full size
— Website (Homepage, Schedule and Speaker line up, Speaker page
— 3 web banner ads : animated gifs (different sizes see link)
— Animated gif for Instagram (4-color) (animated gif)
— Speaker Bumper: animation intro on the big screen, 6 frames (4-color)


All due 9am May 9th (Review Day)
Review will take place on Wednesday May 9 from 1:30 - 5:00 you will sign up for a time. *All projects from VISC 202, VISC 204, VISC 302 and VISC 304 need to be hanged and ready for the review by 9am on Wednesday May 9th.

__ Hand in instagram gif, bumper .mov and process book onto the SERVER.
— Conference poster 19 x 25 front and back printed on the sheet fed Epsons
— Deliverable Poster 19 x 25 includes: Logo, Tagline, Concept, Brand Attributes (visuals, typography, color), mockups of ... the Poster front in context, Billboard in context, City Banners in context, 3 Name Tags and a Tote Bag, storyboard animated gif, storyboard speaker bumper.

or (if you took the web deliverables...)
— Deliverable Poster 19 x 25 includes: Logo, Tagline, Concept, Brand Attributes (visuals, typography, color), mockups of ... Poster front and back, Website (3 pages min), 3 banner ads (show storyboard can call to action for each, storyboard animated gif, storyboard speaker bumper.

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CONFERENCE POSTER
To get the word out about the conference many time posters are printed and sent out to the population. Typically these would be accompanied by websites but we are only doing the print at this time). The poster should be compelling -- people should want to hold onto it, hang it up. and more importantly want to go to the conference! They should not just want to toss it away -- so how do you make something compelling?)

Size: 19 x 25 printed on the stand up Epsons (they take sheets of large paper and you can print front and back)
Color: 4-color
Paper: you determine. Test papers that you want to use (canson, watercolor...)
Grid: establish a grid that works for your document size

FRONT CONTENT
_ Title, tagline, When, Where (meaning city)
_ Short blurb: about the conference or _Speaker Names (one or the other or both)

BACK CONTENT (all that is listed below)
All the details about the conference. Front of the poster is big picture -- overall info -- back of the poster is the specifics. (typographic exercise of hierarchy and detail)
_ Title, tagline, When, Where (meaning city)
_ Short blurb: about the conference
_ a quote from one of talks (look at the transcripts)

_ 8 speakers
Name, title, twitter handle, day and time of the talk, name of the talk and short description of the talk - at least 3 sentences (you can also pull this info from the transcript if that is more compelling). Photo of the person is optional.

example (of all the info for each speaker)
3:00 – 4:00pm
Let's treat violence like a contagious disease
Gary Slutkin
Epidemiologist
@GSlutkin
Dr. Gary Slutkin spent a decade fighting tuberculosis, cholera and AIDS epidemics in Africa. When he returned to the US, he thought he'd escape brutal epidemic deaths. But he began to look more carefully at gun violence -- whose spread follows the same pattern as an infectious disease. His conclusion: We've reversed the impact of so many diseases, says Slutkin, and we can do the same with violence. A mind-flipping look at a problem that too many communities have accepted as a given.

Schedule (you can alter this how every you want to get 8 speakers into 2 days.
day 1
1:00 Registration Opens
3:00pm – 4:00pm Speaker (1)
4:00pm – 5:15pm Speaker (2)
5:30pm - 7:00pm Happy Hour
7:00pm - 8:30pm Speaker (3)

day 2
7:30am – 9:00am Registration Open / Continental Breakfast
9:00 Welcome!
9:30 am — 10:20 am Speaker (4)
10:30 am – 11:20am Speaker (53)
11:30 am – 1:30pm LUNCH
1:30 am — 2:20 am Speaker (6)
2:30 am – 3:20am Speaker (7)
3:30pm – 4:00pm BREAK
4:00pm – 5:15pm Speaker (8)

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CITY BANNERS in the city / outside the venue
— Graphic
— Title, tagline
— they are VERTICAL in format, find examples of templates on the server
— can be 4-color

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BILLBOARD OR Large POSTER in context
— Graphic
— Title, tagline
— When
— Where (venue not city)
— can be 4-color

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NAME TAGS
name tags needs to clearly identify that they are part of the conference, tag has to have the person’s name and there are different access to different people so you have to clearly identify a guest, presenter or staff. You will need a design that can be manipulated into 3 different clear solutions for..
1) a name tag for the Presenter
2) a name tag for the Staff
3) a name tag that is for the guests

— Graphic
— Title, tagline
— Status: Presenter, Staff or guest
— Name of the person
— Where they are from
— Tags can only be 2-color (2 per tag, but the 2 colors don't have to be same for all "status")
— Size and how they work is up to you. Typically they are worn around the neck.

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TOTE BAG
Every conference as a gift bag you need to design a 1 color tote bag
— Graphic may include the the Title, Tagline if you want.
— 1-color

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WEBSITE
TBD

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Banner Ads
TBD

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Animated Instagram
To advertise the conference on Instagram
Size: 600x600 pixels animated for instagram
— Graphic
— Title
— When
— Tagline (optional)

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SPEAKER BUMPER (INTRO SCREEN)
When the speaker is being introduced there is a screen that is branded and tells us who the next speaker is.
Motion graphic.
— Graphic
— Name
— Topic