visual communication
VISC 302


...... Syllabus :: Resume :: Conference _ Conference Resources :: Class Google Drive

Professor: Andrea Herstowski
Office 353 Chalmers Hall
Office hours: by appointment

:: Research
:- Thinking with Type
:- Typotheque
:- Type Cultur
:- Visual Thesaurus
:- Type Base

:: Short films :: Audio
:- films by Hillman Curtis
:- Type Radio







VISC 302
Typographic Systems: Syllabus

In order to get the most out of this class and grow as a young design student, you will need to engage in the course work proactively with a serious attitude and a willingness to work beyond just doing what is asked. Work hard and challenge yourself, you learn by doing. Design is a very competitive profession, but it is also a very rewarding one and this course is taught with that mindset. Students are expected to work hard, every day, not just for good grades but for the growth that the work brings and the skill development that comes with it.

This course develops advanced skills in typography and communication design, including the study of type and motion. Students learn to conceptualize and visualize more complex bodies of information for a variety of communicative purposes. Projects encourage students to develop a deeper understanding of the expressive potential of type and image and to develop critical and creative thinking skills with which to assess the effectiveness of their own work and that of their peers. The class continues to explore the discipline, function and tradition of typography as it relates to visual and verbal communication.

Course objectives are to encourage an active exchange of ideas and information which allow you to develop the ability to clearly articulate their ideas and thought processes in relation to their work. This leads to a more focused method for developing and expressing ideas effectively.

__ Provide an overview of the expressive and aesthetic dimensions of typography
__ Develop a critical perspective on the technological, cultural and aesthetic qualities of typography
__ Explore the use of typography
__ Solve design problems while working within specific limitations
__ Demonstrate independent problem solving
__ Enhance technical proficiency

ONLINE RESOURCES with a Lawrence Library Card you have free access to


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pass: VisCom_19

This course is required under the majors studies section on your degree check sheet you must receive a minimum grade of a “C+” (2.3) in both VISC 302 and 304, and participate in a portfolio review of all course content. The Portfolio Review is of all projects produced in both the fall and spring semesters in Visual Communication Design courses. The Visual Communication Design faculty use this review to determine if the students’ work is at a satisfactory level. Supplemental to the grade portion of the Portfolio Review, students are also evaluated on attendance, work habits, attitude, and the ability to listen and learn from constructive criticism.

A grade of “C” (2.0) or below, in either studio, automatically eliminates the student from proceeding into the major. Students that fall into this category do not have the option of repeating any VISC course work and need to transfer to another major.

All projects should be retained for Portfolio Review on May 11, 2020.
More information about Review will be given closer to the date.

For each project Process, Product and Craft will together make up the final grade each project.

50 % Process: includes demonstrated process of idea development, research, type/image studies, concept development, quantity and quality of sketches. More than just one idea explored, prepared for class and critique participation. I will keep track of your process. And you will hand in a process book at the end of each project.

40 % Product: comprehension of problem, originality of solution, appropriateness of solution, typography, visual invention, visual aesthetic, application/translation of concept, followed the assignment sheet or directives given in class.

10 % Craftsmanship: presentation of final, neatness, precision, technical proficiency, appropriate materials, poor craft can reduce a project grade by 1 full grade. You are learning to be professional and craft is a large part of being professional.

Levels of Performance
A superior / excellent/ exceeds expectations
B very good
C satisfactory / meets expectations
D unsatisfactory / did not meet expectations
F unacceptable

Completing the minimum requirements outlined on an assignment sheet qualifies as “C” level (or average) work. Work that exceeds minimum expectations will earn higher points in the “B” range, work that is exceptional earns an “A”. Conversely, work that does not meet the requirements for the project will earn a lower grade than “C”. The degree and quality of effort with which a student engages in the different criteria (above or below the minimum requirements) for each assignment determines how well they do.

Half of your semester grade is made up of projects in my class and half will come from Alex's. For my section the project breakdown looks like this...
_ Conference 40%
_ Resume 10%
Projects from Alex's class

All projects and assignments are due on the date set by the instructor. Late projects will be penalized by lowering the project grade by one full letter grade for each day that it is late. Late projects will not be accepted beyond three days after the original due date.

Throughout the semester you are required to work a minimum of 3 hours of homework per 1 credit hour. A 3 credit hour studio will have a minimum of 9 hours of homework per week. Many will find the need to spend even more time per week. Studio course projects require a great deal of time in order to develop and complete. Please be aware that not all project work can be done at home or at your convenience. If you are expecting to work a full-time or near full-time job (over 20 hrs. per week) it will most likely have a negative impact on your performance and grade. It is very difficult to try and balance both a full-time job and a full load of studio classes.

Design is a collaborative profession. Clear verbal skills are all important in communicating your ideas to clients and Design team members, and professional conduct can have a significant impact on the ability of a Designer to succeed. Because of the importance of professionalism in communication and conduct, students should maintain themselves according to the following guidelines:

— Attend each session of class in its entirety.
— Come prepared to present their concepts, discuss how the form of their design supports their concept, and describe how they arrived at their ideas.
— Participate in critiques and discussions with a spirit of mutual respect. Providing comments to one’s peers is a privilege. Students will benefit from both giving and receiving feedback – one does not have to “like” another’s work, but must provide insightful commentary in a courteous and productive manner.
— Maintain a positive and open-minded attitude.
— Demonstrate self-discipline and eagerness to participate.
— Consistently strive for the highest standards of quality in work and conduct.

Please note: Failure to abide by the guidelines and policy notes stated in this policy can lower a student’s grade by one full letter grade or more, and can result in administrative withdrawal from one or more classes.

Note regarding cell phones: Turn off cell phones or put on silent and refrain from browsing the web, using social media, checking email, text messaging, etc. during class, lectures, and demonstrations.

Critique is one of the most valuable parts of a formal design education. It is also one of the most difficult aspects of the design school experience. It is a collaborative activity that takes quite a bit of time to learn — both in terms of how to give feedback, and how to accept feedback. READ:

All work you hand in for this class must be made by you, over the course of this semester, exclusively for this class. All necessary and appropriate sanctions will be issued to all parties involved with plagiarizing any course work. Plagiarism and any other form of academic misconduct that is in violation with the University Senate Rules and Regulations will not be tolerated, and may result in failing the course, suspension from the department, or expulsion from the university.

The School of Architecture and Design Policy on Misconduct
Academic misconduct by a student shall include, but not be limited to, disruption of classes; threatening an instructor or fellow student in an academic setting; giving or receiving of unauthorized aid on examinations or in the preparation of notebooks, themes, reports, or other assignments; knowingly misrepresenting the source of any academic work; unauthorized changing of grades; unauthorized use of university approvals or forging of signatures; falsification of research results; plagiarizing of another’s work; violation of regulations or ethical codes for the treatment of human and animal subjects; or otherwise acting dishonestly in research. The full policy of the School of Architecture & Design and the procedures of the Department of Design for processing allegations of academic misconduct.

Each class is a significant financial investment by each student, is based on sequential information and projects, and requires the full participation of each student. Each session of class missed or coasted through is a wasteful and impedes the student’s ability to succeed in that class. For those reasons, students are required to attend classes in which they are enrolled and/or intend to enroll, must be on time for each session of class, and must remain in attendance for each entire session of class. Attendance will be taken at the beginning of each session of class.

In the event of any absence, students are responsible for obtaining all missed information, materials, and assignments from the class period(s) during which they were absent. Students who are absent must complete all assignments by the due date originally assigned for the work.
For each class that meets twice per week, only three absences will be allowed for any reason during the course of a given semester. A semester total of four absences in a given class that meets twice per week will result in a penalty of one letter grade in that class. A semester total of five absences in a given glass that meets twice per week will result in a semester grade of “F” in that class. In case of exceptional circumstances, instructors may make exceptions to this policy at their discretion.

Three "late" marks in any given class will be equivalent to one absence with respect to this policy.

Because of the fast-paced, project-based nature of studio curricula, absences as the result of a medical condition will count in the same way as non-medical absences.

Excessive absence for any reason, as outlined in this policy, are irreparably detrimental to a student’s ability to succeed in our studio curriculum.

If any scheduled course meeting conflicts with mandated religious observance, the student must notify the instructor prior the day of the observance that the student will be absent.


If you have special needs as addressed by the Americans with Disabilities Act (ADA), please notify your professor immediately so that appropriate accommodations can be provided.

The office of Academic Achievement and Access Center (AAAC) offers many services and programs to assist students in their academic success and to enhance their collegiate experience at KU. Choose from learning strategy consultations, group workshops or general or course-specific academic assistance, by appointment or on a walk-in basis. Feel free to talk with us and ask for information or direction about academic and personal issues. Please use this resource! No excuses or accomodations regarding time management, stress disorders, ADHD, ect will be done unless we have a letter from AAAC.

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, retaliation, gender identity, gender expression and genetic information in the University’s programs and activities. Please contact the University’s Title IX Coordinator at the office of Institutional Opportunity & Access<> with any inquiries. To report discrimination or if you need guidance on discrimination concerns, please call the office at 785.864.6414. There, you will find an easy Complaint of Discrimination form for reporting discrimination. If you need guidance on discrimination concerns or wish to report discrimination please call or email the office. The Department Chair is also always available to speak with you and assist you through this process. [Call 911 for emergencies or the Public Safety Office for non-emergencies at 785.864.5900. KU Crime Stoppers is also available at 785.864.8888.

Students will be expected to present their work in a professional manner. Quality tools and materials should be considered as an investment in one’s future.

— Dropbox OR GoogleDocs
— notebook for class notes and assignments (bring to every class)
— box of binder clips (medium size)
— tracing paper (pad or roll min.12 inches wide)
— self-healing mat to cut on in class (not too big not too small)
— push pins (always bring to class)
— fine and thick nibbed markers for sketching
— transparent tape
— white paper tape or masking tape
— steel ruler with cork back (18 inches) AND a heavy ruler at least 24 inches
— x-acto knife with #11 blades

Individuals who choose to carry concealed handguns are solely responsible to do so in a safe and secure manner in strict conformity with state and federal laws and KU weapons policy. Safety measures outlined in the KU weapons policy specify that a concealed handgun:
— Must be under the constant control of the carrier.
— Must be out of view, concealed either on the body of the carrier, or backpack, purse, or bag that remains under the constant control of the carrier.
— Must be in a holster that covers the trigger area and secures any external hammer in an un-cocked position
— Must have the safety on, and have no round in the chamber.

Studio classes
These courses take place in spaces that will require students to leave belongings such as backpacks and purses away and unattended for the duration of class time. Students who choose to carry a concealed handgun in a purse, backpack, or bag must review and plan each day accordingly, and are responsible for making alternate arrangements as necessary. The university KU School of Architecture & Design’s lockers are not does not provide appropriate secured storage for concealed handguns.

Individuals who violate the KU weapons policy may be asked to leave campus with the weapon and may face disciplinary action under the appropriate university code of conduct.

Labs, Shops and Workshops
Coursework in labs, shops and design-build courses takes place in spaces that will require students to leave belongings such as backpacks and purses away and unattended. Course-related activities require use of equipment and physical movements that may reveal the presence of a concealed handgun.

Students who choose to carry a concealed handgun must review and plan each day accordingly, and if they cannot adequately conceal a handgun on their body, are responsible for making alternate arrangements as necessary before arriving to the workspace. The KU School of Architecture & Design’s lockers are not appropriate secured storage for concealed handguns.

Individuals who violate the KU weapons policy may be asked to leave campus with the weapon and may face disciplinary action under the appropriate university code of conduct.

*For more information on the law, safety, resources and FAQs the Provost’s Office and KU General Counsel have prepared