:: syllabus :: overview :: class google drive

Professor: Andrea Herstowski
Office: 353 Chalmers Hall
Office hours: by appointment

email: herstow@ku.edu

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Cartoon or Gameshow
Creating a personality to match the brand

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How can you create a typeface to support and existing "brand"
Using the mood, tone, feeling of a cartoon or gameshow create a bespoke typeface for the brand. The typeface will be used to promote the gameshow or cartoon. Think about maybe promotions on TV or next up... Think more about the feeling, but you an use elements from the "show" to inspire your letters.

Identify the gameshow or cartoon. Collect images for inspiration. Create a word list of mood, tone, tone feelings. Include thinking about does it feel sharp, round, angled, exaggerated, tall, short, organic, constructed, mechanical, goofy, whimsical, scientific, ghostly, powerful, timid, lively, amusing, boisterous, confident...

What would they use to promote it? You are tasked with designing at least 8 letters (that make words) that have the mood, tone, feeling of the cartoon or gameshow.

Deliverables
At least 8 letters of your choosing, but need to create words to show off the letters.
Can be all caps, or all lowercase, unicase...
Can be sans serif or serif... or
PDF Presentation includes: words, letters, 3 characteristics/design attributes about the letters, mood/tone, process include all process...

Glyphs
Construct your letters as perfectly as you can. Pay attention to proportion: it can be exaggerated but you have to have have reasons or at least be aware of your letter proportion. Consistent thicks and thins. Set your overshoot, anchors are round where they need to be, handles are horizontal or vertical (there are exceptions but try then decide that they can't be) use fit curve to correct handles, ..

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October 14: intro to Personality.

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October 19:
I don't thinkwe have to meet you could just post to Slack but if you want to meet and chat just let me know and we can...

Name of gameshow/cartoon. Research. Can you describe the personality? also in font design terms ie san serif, serif, display, tall, wide, thin, thick, strong contrast, round, square etc. Identify letters you want to design. You only need 8 - 12 what words can you make with the 8- 12 letter pick your letters wisely. You can do more of course but trying to keep this project a bit less intense before we move onto the final.

Homework
Choose 2 -3 letters for each of the 15 - 30 sketches. Sketch 15 - 30 different ways to approach the name of the cartoon /gameshow -- think font not hand-lettering. Think about all the ways you have sketched so far this semester and try each of those ways. You are trying to capture the mood tone feeling of the game show or cartoon. You are creating an original typeface they would use when promoting. We have tried constructed letters now you are creating letters to match a mood/tone/feeling.

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October 21
Meet as a group. Show and tell from the list above.

Homework
Refined letters
(do this before you move to glyphs or take the time in glyphs to refine and make variations) and using your system expand so you have 8 or more letters. Remember some letters are easy to add to create words such as an h, n, i, l... Draw them in glyphs so we can crit on Wednesday. Print the letters out as large as you can.

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October 26
Meet on on one
refine

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October 28
Meet as a group present where you are and get feedback

refine

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November 2
Due.
PDF presentation. Upload everything to the class google drive. Have a folder for your
Process/Sketches, Glyphs, PDF Presentation and please include the Project Overview.

Intro final project and promo piece: can we meet up at school look at promo pieces...


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