Typographic Universe

		:: syllabus :: overview :: resources :: glyphs help and tips :: class google drive
Professor: Andrea Herstowski Office: 353 Chalmers Hall Office hours: by appointment email: herstow@ku.edu ................................................................. Mon. March 21 Wed. March 23 Mon. March 28 Wed. March 30 .................................................................	::::	Creating a Personality to Match a Brand _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Visual representation of language through the creation of letterforms spans centuries and stands at the heart of human communication. In an effort to stand apart from the average usage of standard typefaces, many companies have begun to incorporate a completely new and unique font into their brand (creation of a watch: Bestoke Font). In addition to brands publication design has employed Bestoke Typefaces designed by Tobias Frere-Jones, David Burlow, Jonathan Hoefler, Bruno Maag, Paul Barnes, Christian Schwartz. Bestoke Typefaces have been designed for GQ, Sports Illustraited, NYT, The Guardian, AirBnb, the telephone book, some of your most favorite brands, and one the "coolest" was by Matthew Carter (12:25) for the Walker Arts Center in the 1994/5. Gail Bichler: New York Times How can you create a typeface to support and existing "brand" Using the mood, tone, feeling of a cartoon or gameshow create a bespoke typeface for the brand. Not a redo of the title font but rather design a font that matchs the brand and could be use in materials or collateral, ect. If you have a branding project that you would like to explore a typeface for it, now is the time. Identify the gameshow or cartoon. Collect images for inspiration. Create a word list of mood, tone, tone feelings. Include thinking about does it feel sharp, round, angled, exaggerated, tall, short, organic, constructed, mechanical, goofy, whimsical, scientific, ghostly, powerful, timid, lively, amusing, boisterous, confident... use those words to define the characteristics of your bestoke typeface. This is just a sample of what the typeface could look like. You are tasked with designing only 10 letters (that make words) that have the mood, tone, feeling of the cartoon or gameshow. Deliverables At least 10 letters of your choosing, but need to create words to show off the letters. Can be all caps, or all lowercase, unicase... Can be sans serif or serif... or PDF Presentation includes: words, letters, 3 characteristics/design attributes about the letters, mood/tone, process include all process... Glyphs You have had a bit of experience drawing in Construct your letters as perfectly as you can. Pay attention to proportion: it can be exaggerated but you have to have have reasons or at least be aware of your letter proportion. Consistent thicks and thins. Set your overshoot, anchors are round where they need to be, handles are horizontal or vertical (there are exceptions but try then decide that they can't be) use fit curve to correct handles, . - - - - - - - - - - - -- - - - - - - - - - - - Mon. March 21 Name of gameshow/cartoon. Research. Can you describe the personality? also in font design terms ie san serif, serif, display, tall, wide, thin, thick, strong contrast, round, square etc. Identify letters you want to design. You only need 8 - 12 what words can you make with the 8- 12 letter pick your letters wisely. You can do more of course but trying to keep this project a bit less intense before we move onto the final. Homework Choose 2 -3 key letters. Sketch 15 - 30 different ways to draw letters to match you the personality-- think font design / constructed letters, not hand-lettering. Think about all the ways you have sketched so far this semester and try each of those ways. You are trying to capture the mood tone feeling of the game show or cartoon. Create a presentation for class to show your reasearch and exploration. Put on the class google drive. - - - - - - - - - - - - Wed. March 23 Homework Refined letters (do this before you move to glyphs or take the time in glyphs to refine and make variations) and using your system expand so you have at least 6 letters drawn and refined by hand. Remember some letters are easy to add to create words such as an h, n, i, l... Once you have a refined idea put them into glyphs draw them in glyphs so we can crit next class. Bring your sketches and print the letters out as large as you can, make a couple of words. - - - - - - - - - - - - Mon. March 28 Refine your and build out so you have 10 letters. That is all that is due. Again we are just testing this idea. You are not building out the entire font. - - - - - - - - - - - - Wed. March 30 Due. PDF presentation. Upload everything to the class google drive. Have a folder for your Process/Sketches, Glyphs, PDF Presentation and please include the Project Overview. Intro final project and promo piece