:: syllabus :: overview :: class google drive

Professor: Andrea Herstowski
Office: 353 Chalmers Hall
Office hours: by appointment

email: herstow@ku.edu








Syllabus: ADS 560/VISC 525: Typographic Universe

In order to get the most out of this class and grow as a young design student, you will need to engage in the course work pro-actively with a serious attitude and a willingness to work beyond just doing what is asked. Work hard and challenge yourself, you learn by doing. Design is a very competitive profession, but it is also a very rewarding one and this course is taught with that mindset. Students are expected to work hard, every day, not just for good grades but for the growth that the work brings and the skill development that comes with it.

You will only get worthy work out of this course if you are curious, have self-initiative and dedicate time to it. What we will be doing is time consuming and time-suckling slow, sometimes frustrating and repetitive work! I hope you are ready to nerd out, be engaged, share, explore. If not please check with your advisor to find a course that is a better fit to your lifestyle (I am serious -- no feeling will be hurt).

SUPPLIES (purchase anywhere you would like, Amazon, WonderFair, School Shop...)
__ SketchBook (any size, can be for other things, have it with you all the time)
__ Notebook or flat portfolio/paper portfolio)
__ pad of marker or tracing paper
__ pad of grid paper can be lines or just dots whatever you like
tape masking or transparent
White Out (fine a pen you will need it -- a lot)
__ Various sizes of black pens from fine to something like Sharpie Twin, King, Magnum, Biggie
__ 2 pencils (you can have more but at least 2)
__ Eraser
__ 2 rubber bands (smallish)

triangle (can be small but 30/60/90 and 45/90 (if you only have 30/60/90 that is fine)
6 inch ruler (if you have an longer one that is fine)
__ circle template (and any other ones you like)
__ Pilot Parallel Pens

We will be using the software Glyphs, you can get it at the studnet rate. Please follow the Request a Student License to purchase the software at the studnet discounted price.

ASE DOWNLOAD the Glyphs Handbook and refer to it :)
RECOMMENED BOOKS (not required)

Type Design Theory
Designing Type
Visual History of Type
The Anatomy of Type
Revival Type
Reading Letters
The External Letter

It is important that you create your own imagery, or use imagery that belongs to the Public Domain, when you can’t create your own imagery make sure you attribute where you found the images -- add attribution to any Behance post you make that has imagery that you found on the internet. Do not think that just because you found it you can use it. This is not a matter of finders keepers :)

Sources for Pubic Domain Imagery (you need to take time to search)

Flickr Commons: https://www.flickr.com/commons

Public Domain Review: https://publicdomainreview.org/collections/

Library of Congress: oc.gov/collections/

The New York Public Library: nypl.org/research/collections/digital-collections/public-domain

The Metropolitan Museum of Art (make sure the Open Access option is selected.)

The British Library: https://www.flickr.com/photos/britishlibrary/albums

National Archives: flickr.com/photos/usnationalarchives/albums/72157630300235950


The first half of the semester is broken up into 1 - 2 week short projects. They will introduce a bit of history, a type of process and practice –– a component of Type Design. Each short project will have a deliverable including process and a project overview document. Hand in to the class Google Drive. Each exercise is worth 10% of your final grade. The Final Font is worth 20% and the Promotional Experience is worth 20%.

*Please be collegial classmates and motivate each other to excel ever day.

We are working digitially so don't be tempted to copy and paste any letters, punctuation, numbers, symbol, etc. You can do this. You can create original glyphs. Copying is not only misconduct it is illegal. Plagiarism of any kind will result in you failing the course and could result in your not graduating.

All work you hand in for this class must be made by you, over the course of this semester, exclusively for this class. All necessary and appropriate sanctions will be issued to all parties involved with plagiarizing any course work. Plagiarism and any other form of academic misconduct that is in violation with the University Senate Rules and Regulations will not be tolerated, and may result in failing the course, suspension from the department, or expulsion from the university.

The School of Architecture, Design and Planing Policy on Misconduct
Academic misconduct by a student shall include, but not be limited to, disruption of classes; threatening an instructor or fellow student in an academic setting; giving or receiving of unauthorized aid on examinations or in the preparation of notebooks, themes, reports, or other assignments; knowingly misrepresenting the source of any academic work; unauthorized changing of grades; unauthorized use of University approvals or forging of signatures; falsification of research results; plagiarizing of another’s work; violation of regulations or ethical codes for the treatment of human and animal subjects; or otherwise acting dishonestly in research. See full policy.


The official time is the late in the afternoon on the last friday of finals so lets try and be done before finals week :)


Throughout the semester you are required to work a minimum of 3 hours of homework per 1 credit hour. A 3 credit hour studio will have a minimum of 9 hours of homework per week. If you are enrolled in a 4 hour course you should be ready for at least 12 hours of homework a week.

Many of you will find that you will need to spend even more time per week. Studio course projects require a great deal of time in order to develop and complete. Please be aware that not all project work can be done at home or at your convenience. If you are expecting to work a full-time or near full-time job (over 20 hrs. per week) it will most likely have a negative impact on your performance and grade. It is very difficult to try and balance both a full-time job and a full load of studio classes.

Students are required to attend class. Please be in class on time and remain for the entire period. Attendance will be taken at the beginning of each class period. Three lateŁ marks will equal one absence. A total of 3 absences will be allowed for any reason. On your 4th absence your grade will drop by one full letter grade or you maybe asked to withdraw from the course.

In the event of any absence, students are still responsible for obtaining all information and materials from the class period and completing all assignments on time. It is your sole responsibility to find out about any new work assigned during your absence.

If any scheduled course meeting conflicts with mandated religious observance, the student must notify the instructor prior the day of the observance that the student will be absent.

If you have special needs as addressed by the Americans with Disabilities Act (ADA), please notify me immediately so that appropriate accommodations can be provided.



The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, retaliation, gender identity, gender expression and genetic information in the University’s programs and activities. Please contact the University’s Title IX Coordinator at the office of Institutional Opportunity & Access IOA@ku.edu<mailto:IOA@ku.edu> with any inquiries. To report discrimination or if you need guidance on discrimination concerns, please call the office at 785.864.6414. There, you will find an easy Complaint of Discrimination form for reporting discrimination. If you need guidance on discrimination concerns or wish to report discrimination please call or email the office. The Department Chair is also always available to speak with you and assist you through this process. [Call 911 for emergencies or the Public Safety Office for non-emergencies at 785.864.5900. KU Crime Stoppers is also available at 785.864.8888.

For each project Process, Product and Craft will together make up the final grade each project.

Levels of Performance
A superior / excellent/ exceeds expectations
B very good
C satisfactory / meets expectations
D unsatisfactory / did not meet expectations
F unacceptable

To earn an "A" your process, product, participation all have to exceed expectations. An "A" is not awarded for completing the project as asked. It is not a matter of checking off the boxes. You all can earn an "A". Earn it. Be Exceptional Every Day. If you come to class prepared and do what is asked that is the minimum expected effort which equals "satisfactory" " meets expectations" = the letter "C". Remember that a "B" is very good!

All projects and assignments are due on the date set by the instructor. Late projects will be penalized by lowering the project grade by one full letter grade for each day that it is late. After three days, late projects will no longer be accepted. Projects are due at the start of class.

Design does not happen in a vacuum. Clear verbal skills are all important in communicating your ideas to clients and design team members. For all critiques, students are expected to come prepared to present their concepts, discuss how the form of their design supports their concept, and describe how they arrived at their ideas. Providing comment to your peers is a privilege. You will benefit from both giving and receiving feedback—you do not have to “like” another’s work, but you must provide insightful commentary in a courteous and productive manner. Students are required to turn their mobile phones to silent and refrain from surfing the web, updating your facebook page (or any social media), checking email, text messaging, etc. during class, lectures, and demos. You may use theses devices only during designated break times.

Lack of professionalism can effect lower your grade by one full letter grade. 
__ attend class on time and stay throughout the whole class period
__ prepared for every class
__ participate in classroom discussions/crits
__ maintain a positive and open-minded attitude
__ demonstrate deliberate self-disciplined and timely work habits
__ progressively strive for and achieve the highest standards of quality .