visual communication
Typography 1

 

 

TYPE 01 :: project one :: project two :: project three :: paper :: project four :: project five :: blog

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Compostional Modes many of the compostional modes overlap in meaning chose what is strongest. The character MUST always be recognizable.
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opposition
Contrasting visual concepts curved vs. straight, parallel vs. branching, small vs. large.
It is all about how the three letterforms interact with one
another
- use gestalt principle : proximity. Usually visually
portrays an emotion.

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tension
Unbalanced or asymmetrical
Makes the viewer feel “uncomfortable” when considering the relationship or connection the letterforms have within the composition. Use of the page will be very important. Tip: characters should touch but no overlap.

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overlap
Form to form or similar shape. Consider how the characters can share pieces {forms} typically this solution feels balanced, and is presented like a symbol Use of page adequate white space, away from the edges).

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details and croping
What makes a letter “read” -what are that letterform’s
defining characteristics? How far can you crop in on an letter
and still have it read as that letter (character)
Use of page letterforms should interact with the page frame.

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scale
How the letterforms compare from one to another. Whole object vs. part. think about depth of field.