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Project Four: LEADING GRID: {PICK AN ARTICLE ON THE LEFT}
Using a leading grid you will be designing the first page of a magazine article called ____. You may choose from the articles listed on the left, do not worry about how long the article is you are only designing the first page of a multiple page article. Solutions must be type only, no images.
The article would be published in a design magazine. Typographic grids control the visual organization of the page space by supplying a particular kind of structure developed for typographic organization. This structure consists of margins, alleys, grid fields, and intersection points. Grids allow the designer to codify groups of typographic information. This process of codification allows the viewer to proceed through a complex page environment, tracking information in a seamless, linear manner.
A good grid forces order onto the layout and so acts as an orienting device enabling the reader to knows where to look for information and to understand its relative importance. Just as importantly the grid works on an aesthetic level. The readers might not consciously be aware of it, but subliminally they pick up on the fact that everything is well ordered and in its place. If a picture juts fractionally into the column next to it something seems to be slightly amiss, but if the lines of text align neatly across the columns on a page some fundamental and reassuring logic seems to be at work.
Your design should be typographically beautiful, simple without being simplistic, have a clear
hierarchy, an attention to detail. It needs to be interesting, inviting, dynamic. Only the finest typography will be accepted. There are typographic standards we will cover in class lectures and readings and they will need to be practiced: column width, text size, word spacing, hyphenation...
Traditionally we read right to left, top to bottom. Elements that look alike are associated – same font, same point size, same leading and line length will visually link information into groups.
There are several goals for this project: Learning InDesign, understanding and constructing a
leading grid, a clear hierarchy, terminology, typographic rules, typographic details, and of course
a dynamic composition.
Elements/Standards/Rules you will need to address
_ leading grid: margins, alleys. modules
_ hierarchy, composition,
_ type size, type color, line length (column width), leading
_ headlines, subheads, call outs
_ page numbers
_ paragraph breaks, justification, letter and word spacing, hyphenation, widows, orphans
_ dashes, quote marks and apostrophes
_ vertical and horizontal pull (clotheslines)
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TECHNICAL RESTRICTIONS
FINAL will be the first spread only, in some articles there is a lot of text.
It DOES not all need to be used.
_ Size: 11 x 17 SPREAD
_ Color: Black + 2 colors, tints ok
_ Fonts: One sans serif and one serif family can be used from the list below
_ Mrs Eaves _ Adobe Garamond _ Sabon _ Memphis _ Univers _ Interstate _ Meta _ Gotham
_ Typographic Rules: You may use rules, bars, color fields avoid using them as decor
_ Leading Grid: 6 column, 12pt leading grid will be built in class using the body text’s leading as a measure. (8.5/12pt). The leading grid – should be used – no exceptions.
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D A T E S
Always bring your files and sketches to class with you. If we are working in class bring the materials you will need do not waste your time by just sitting around. Get used to working during class. Materials: files, paper, tracing paper, thin and thick black pens, tape. Process is 50% of your grade you can't pass the project or the course if you don't come prepared for every class. If you have prints in the print lab when class begins you will be counted LATE (3 lates = 1 absence).
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When designing/exploring/refining remember the design principles of SCALE, CONTRAST, RHYTHM.
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wed Nov 18
START NOW
_ read through several articles until you find one that "speaks to you"
_ select one or two: print them out b/w
_ make sure you can explain what it is about
_ who is the article writen by, why are they important figures in design thinking?
_ what are the main points
_ BLOG the above
you MUST have your article read, chosen, and written about by Monday after Thanksgiving.
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mon Nov 23
_ watch project 3 (flash)
_ discuss articles (have some ideas about which article you want to use)
_ print out grid on 11 x 17 b/w need at least 12 for your homework
_ examples
HOMEWORK
Cut and Paste. You will be using magazines for your cut and paste. At least 5 magazines, different types of magazines not all sports or fashion or people or better homes and gardens you need a MIX of magazines. You may use as many mags and newspapers as you want for your cut and paste.
ALL TYPE must fit in the grid, fill the column, if you don't do this I will not even consider your cut and pastes as done for class. IN MOST CASES you will have to cut and paste columns of texts together to make a column wide enough for our grid (or you may have to trim it narrower. No, images. YES, all type must fit on the grid! You may use text that you get out of the computer but no designs on the computer. You will need to have 10 cut and paste sketches.
Lock type to module.
Pay attention to how long the text is, white space, alignment horizontally and vertically, how to get the type and images to work together, elements should group together, space, scale, movement/ rhythm, asymmetric, call outs..
How can you draw the reader into the article?
When you are cutting and pasting you are trying to do something with the text that is more than straight columns down the page.
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Think of the paragraph exercise...
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what can you do with call outs... the title, subtitle, author, intro text
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how can elements align.
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What can you do typographically to the title to make it a typographical solution: contrast, size, cropping, cutting, connecting, positive negative.
What can be done to invite the reader into the page, how can you control the flow of the article, the rhythm. How can you treat paragraph breaks, call outs, pay attention to hang lines, column height rhythm, PLEASE AVOID “CUTE” SHAPES with the text you will be wasting your time if you do so. No type in circles, no type in the shape of a chair, mobile... When designing/ exploring/ refining remember the design principles of SCALE, SPACE, CONTRAST, RHYTHM/MOVEMENT
Spreads must have all of the following on them
_ Title
_ by line (author's name)
_ year it was written
_ intro text
_ body text
_ at least 2 callouts (something from the article that you call out and make large on the spread)
_ page numbers (odd number goes on left side) use the number as a horizontal or vertical alignment
Be cautious of/avoid...
_ avoid making your type into organic shapes, type in circles, text on a curve
_ avoid checkerboard layouts
_ avoid too much space between elements
_ avoid filling the page, start with the text lower on the page
_ avoid a symmetric spread, think as spreads not pages.
Tips
_ avoid all the text being "high" on the page - works better lower on the page
_ have elements align on the same baseline
_ avoid white more white space "inside" the page. have your white space outside of the elements
_ do not crowd the page
_ do not have too little on the page
_ take your time be neat
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explore some layouts conservative/traditional, other really push scale, tension, overlap,...
READ: Mac is not a Typewriter and your handout from Project 1, download pdf
BLOG:
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What are the advantages of a multiple column grid.?
_ How many characters is optimal for a line length? words per line?
_ Why is the baseline grid used in design?
_ What is a typographic river?
_ From the readings what does clothesline or flow line mean?
_ How can you incorporate white space into your designs?
_ What is type color/texture mean?
_ What is x-height, how does it effect type color?
_ In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?
_ What are some ways to indicate a new paragraph. Are there any rules?
_ What are some things to look out for when hyphenating text.
_ What is a literature?
_ What does CMYK and RGB mean?
_ What does hanging punctuation mean?
_ What is the difference between a foot mark and an apostrophe?
_ What is the difference between an inch mark and a quote mark (smart quote)?
_ What is a hyphen, en dash and em dashes, what are the differences and when are they used.
_ What are ligatures, why are they used, when are they not used, what are common ligatures
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THANKSGIVING
you have homework see above!
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mon Nov 30
_ LAST HALLMARK SYMPOSIUM TONIGHT
_ small group meetings
_ class crit: be prepared to discuss spreads
HOMEWORK
BUILD: 3 successful spreads into InDesign
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wed Dec 3
_ lecture: mac is not a typewriter
_ InDesign Tutorial: how to manipulate the box...
_ Working in class in the lab. Bring your layouts.
HOMEWORK
Taking 1 or 2 of your spreads try and evolve them you need at least 3 – 6 variations total. Cut and paste and/or on the computer. You can work half size. Variations on the design (that means you are MAKING changes to your final design to make it better and better.) Bring everything to next class for crit. Be prepared. Prints made..
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mon Dec 7
_ small group meetings
HOMEWORK
Refine/Explore computer layouts. Taking 1 your spreads try and evolve it into 3 variations. Variations on the design (that means you are MAKING changes to your final design to make it better and better.) Bring everything to next class for crit. Be prepared. Prints made...
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wed Dec 9
_ working in class/individual crits
HOMEWORK
Phase Four: everything getting perfect. Refining typographic rules: hyphenation, hierarchy, dashes, quotes... Making sure everything is locked to the grid, a dynamic composition that is inviting to the reader, that is appropriate to the content and the audience.
_ used leading grid correctly (margins, alleys. modules)
_ clear hierarchy: headlines, subheads, intro text, body copy and callouts
_ dynamic composition and use of the page
_ clear clothesline in compostion
_ appropriate type size, type color, line length (column width), leading
_ 1 – 2 call outs
_ page numbers (odd numbers on the RIGHT)
_ paragraph breaks,
_ justification or rags
_ letter and word spacing, hyphenation
_ no widows or orphans
_ use of dashes, quote marks and apostrophes
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FINAL:
TUESDAY, December 15 at 4:30 in room 315
BE ON TIME or your project is late
FINAL QUIZ and FINAL DUE: Spreads
_ 11 x 17 print 13 x 19 and trimmed to 11 x 17 (printed on Epson using epson paper)
_ Mount spread on black board with 2 inch boarders (15 x 21 inches).
_ Paper overlay. Name on back of the board.
_ Black and white print out of spread on 11 x 17 and LOOSE
_ PDF of spread yourname_leadingrid.pdf (put on the server before the final)
(optional: _ Process Book: spiral bound, title page, project brief, project overview)
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