visual communication
Typography 1

 

  syllabus :: project 1 :: project 2 :: project 3 :: project 4 :: Readings/Handouts :: Class Google Drive

.................................................................
Professor: Andrea Herstowski
Office: 353 Chalmers Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 353 Chalmers Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

::::::::::::::::::::::::::::::::::::::::::::
:: Links : start following...
:- Thinking with Type
:- Practical Typography
:- designobserver.com
:- friendsoftype.com
:- typographica.org
:- welovetypography.com

:- 25 Type Designers
:- 8 Faces
:- FontShop Spotlights
:- Fontshop Essays
:- I love Typography

:::::::::::::::::::::::::::::::::::::::::::
:: Short films :: Audio
:- films by Hillman Curtis
:- Type Radio
:- Type Cultur
:- Abstract on Netflix

 

 


 

 

..........



 

 


 


 


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
VISC 202
Elements of Typography (type 1): Syllabus

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Typography is all around us, on signage, in books, on packaging, on products, TV, movies, advertising... indeed, there are endless variations of typographic manifestations. To evaluate these we use one criterion: the purpose determines the design.

Typography can be divided into two areas: 1) The concept / idea, the arrangement, the design as a whole. 2) The space between the letters, between the words and lines – the details of typesetting.

The class provides and introduction to the discipline, function and tradition of typography as it relates to visual and verbal communication. Topics to be presented include the historic evolution of typography, the anatomy of typography, syntax and communication, legibility/readability, and technology. Emphasis will be on the interrelationships of letter, word, line and page. Projects will examine type families and their structure, two-dimensional typographic space, language sequence and information hierarchy and typographic aesthetic.

Typography is one of the principle tools of the visual communicator. The goal of this class is to understand the fundamental elements of typography, begin to familiarize you with typography in its many aspects, and prepare you for future course work.

— Provide an overview of the expressive and aesthetic dimensions of typography
— Develop a critical perspective on the technological and aesthetic qualities of typography
— Explore the use of typography
— Solve design problems while working within specific limitations
— Demonstrate independent problem solving
— Enhance technical proficiency

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
REQUIRED TEXT (Google Drive download Readings/Handouts)
Designing Type by Karen Cheng
Mac is not Typewiter (download pdf)
Meet your Type,
by Font Shop
(download pdf)
Bookmark: ThinkingwithType.com
Bookmark: LetterFountain: online version with parts of the book

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
SKETCHBOOK/NOTEBOOK
Bring with you to every Design Class including Hallmarks and take notes! Start using what is comfortable to for you to take notes, sketch...

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
RECOMMENDED TEXT
Letter Fountain by Joep Pohlen
Graphic Design, Referenced: A Visual Guide... by Armin Vit and Bryony Gomez Palacio
The Anatomy of Type by Stephen Coles
Getting it Right with Type by Victoria Squire
Graphic Design: The New Basics by Ellen Lupton

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
ONLINE RESOURCES
25 Type Designers by Steven Heller
8 Faces series of interviews with Type and Lettering Artist
FontShop Spotlights series of interviews with Type Designers. Fontshop Essays
I love Typography: lots of great articles
DesignObserver.com: articles, podcasts...
I love Typography: history, articles. resources

Abstract Series on Netflix

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
PROJECT EVALUATION PROCEDURE
This course is required under the majors studies section on your degree check sheet you must receive a grade of C (2.0) or better to continue on to the next course in the sequence. Projects will be graded in the following 3 categories. These categories will together make up your final grade each project.

50% Process: includes demonstrated process of idea development, research, type/image studies, concept development, quantity and quality of sketches. More than just one idea explored, prepared for class and critique participation. I will keep track of your process.

PROCESS BOOK
will be handed in with each project. The process book contains ALL your sketches, refinements, notes... from the project. Process books can be spiral bound or put into a 3ring binder. Directions will be given specifically for each project. It should be organized, neat and professional.

40% Product: comprehension of problem, originality of solution, appropriateness of solution, typography, visual invention, visual aesthetic, application/translation of concept, followed the assignment sheet or directives given in class.

10% Craftsmanship: presentation of final, neatness, precision, technical proficiency, appropriate materials. Poor craft can reduce a project grade by 1 full grade. You are learning to be professional and craft is a large part of being professional. (most of you will get an F in craft the first time around)

Levels of Performance
A superior / exceeds expectations
B good
C satisfactory / meets expectations / work was done up to expectations but not beyond
D weak
F unacceptable

PLEASE NOTE: The grade “C” is considered the average for evaluations given in this course. It a submitted project meets the stated requirements for the project – concept, preparatory work, homework, design exploration, variations in design exploration, final product – a grade “C” will be given. Work that exceeds expectations will earn a higher points in the “B” range, work that is exceptional earns an “A”. Conversely, work that does not meet the requirements for the project will earn a lower grade then “C”.

LATE PROJECTS
All projects and assignments are due on the date set by the instructor. Late projects will be penalized by lowering the project grade by one full letter grade for each day that it is late. Late projects will not be accepted beyond three days after the original due date. Projects are due at the start of class. Instructors may elect not to accept late work, but must note their policy regarding late work in the syllabus for each class.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
FINAL CLASS GRADE
Projects grades are broken down with 50% Process, 40% Product, 10% craft and professionalism.
The final semester grade will wieghted:
_ Modular Font 20%
_ Font Zine 20%
_ Menu 20%
_ Blitz 10%
_ Conference 30%

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
CLASS CALENDAR + Hallmark Symposium
August 20: First Day of Classes
August 23: Ben Barry
September 6: Lauren Greenwald
September 20: John Stamos
October 4: Paul Sahre
Monday, October 15: Fall Break No Classes
Tuesday, October 16: Fall Break No Classes
October 18: Christian Helms
November 9: Jennifer Morla
Wednesday, November 21: Thanksgiving No Classes
Thursday, November 22: Thanksgiving No Classes
November 30: Priya Kambli
Friday, December 7: Stop Day
December 10 - 14 FINALS WEEK (your final project will be due Finals Week! Don't leave early.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
EXPECTED WORKLOAD
Throughout the semester you are required to work a minimum of 3 hours of homework per 1 credit hour. A 3 credit hour studio will have a minimum of 9 hours of homework per week.

Many will find the need to spend even more time per week. Studio course projects require a great deal of time in order to develop and complete. Please be aware that not all project work can be done at home or at your convenience. If you are expecting to work a full-time or near full-time job (over 20 hrs. per week) it will most likely have a negative impact on your performance and grade. It is very difficult to try and balance both a full-time job and a full load of studio classes.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
REVIEW
All projects should be retained for Portfolio Review in May 2019. KEEP ALL YOUR PROJECTS AND PROCESS BOOKS SAFE. More information about Review will be given throughout the semester. To pass the Fall semester part of the review you must have a final grade of C or higher.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
PROFESSIONALISM AND PARTICIPATION
Design is a collaborative profession. Clear verbal skills are all important in communicating your ideas to clients and Design team members, and professional conduct can have a significant impact on the ability of a Designer to succeed. Because of the importance of professionalism in communication and conduct, students should maintain themselves according to the following guidelines:

— Attend each session of class in its entirety.
— Come prepared to present their concepts, discuss how the form of their design supports their concept, and describe how they arrived at their ideas.
— Participate in critiques and discussions with a spirit of mutual respect. Providing comments to one's peers is a privilege. Students will benefit from both giving and receiving feedback - one does not have to “like” another’s work, but must provide insightful commentary in a courteous and productive manner.
— Maintain a positive and open-minded attitude.
— Demonstrate self-discipline and eagerness to participate.
— Consistently strive for the highest standards of quality in work and conduct.

Please note: Failure to abide by the guidelines and policy notes stated in this policy can lower a student's grade by one full letter grade or more, and can result in administrative withdrawal from one or more classes.

Note regarding cell phones:
Students are required to turn their cell phones off or on silent and refrain from browsing the web, using social media, checking email, text messaging, etc. during class, lectures, and demonstrations. Students may use these devices only during designated break times.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
THE PURPOSE OF CRITIQUE

Critique is one of the most valuable parts of a formal design education. It is also one of the most difficult aspects of the design school experience. It is a collaborative activity that takes quite a bit of time to learn — both in terms of how to give feedback, and how to accept feedback. READ: http://howtocrit.com/index.html

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
PLAGIARISM AND ACADEMIC MISCONDUCT
All work you hand in for this class must be made by you, over the course of this semester, exclusively for this class. All necessary and appropriate sanctions will be issued to all parties involved with plagiarizing any course work. Plagiarism and any other form of academic misconduct that is in violation with the University Senate Rules and Regulations will not be tolerated, and may result in failing the course, suspension from the department, or expulsion from the university.

The School of Architecture and Design Policy on Misconduct
Academic misconduct by a student shall include, but not be limited to, disruption of classes; threatening an instructor or fellow student in an academic setting; giving or receiving of unauthorized aid on examinations or in the preparation of notebooks, themes, reports, or other assignments; knowingly misrepresenting the source of any academic work; unauthorized changing of grades; unauthorized use of university approvals or forging of signatures; falsification of research results; plagiarizing of another’s work; violation of regulations or ethical codes for the treatment of human and animal subjects; or otherwise acting dishonestly in research. The full policy of the School of Architecture & Design and the procedures of the Department of Design for processing allegations of academic misconduct are outlined at http://design.ku.edu/academic-misconduct-policyprocedure

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
NONDISCRIMINATION

http://ioa.ku.edu/discrimination
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, retaliation, gender identity, gender expression and genetic information in the University’s programs and activities. Please contact the University’s Title IX Coordinator at the office of Institutional Opportunity & Access IOA@ku.edu<mailto:IOA@ku.edu> with any inquiries. To report discrimination or if you need guidance on discrimination concerns, please call the office at 785.864.6414. There, you will find an easy Complaint of Discrimination form for reporting discrimination. If you need guidance on discrimination concerns or wish to report discrimination please call or email the office. The Department Chair is also always available to speak with you and assist you through this process. [Call 911 for emergencies or the Public Safety Office for non-emergencies at 785.864.5900. KU Crime Stoppers is also available at 785.864.8888.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
ATTENDANCE POLICY
Each class is a significant financial investment by each student, is based on sequential information and projects, and requires the full participation of each student. Each session of class missed or coasted through is a wasteful and impedes the student’s ability to succeed in that class. For those reasons, students are required to attend classes in which they are enrolled and/or intend to enroll, must be on time for each session of class, and must remain in attendance for each entire session of class. Attendance will be taken at the beginning of each session of class.

In the event of any absence, students are responsible for obtaining all missed information, materials, and assignments from the class period(s) during which they were absent. Students who are absent must complete all assignments by the due date originally assigned for the work.

Three absences will be allowed in a class for any reason within the first six weeks of a given semester. A fourth absence within the first six weeks of a given semester will result in administrative withdrawal of the truant student. To request that a student be retroactively withdrawn from their class, an instructor must submit an Absence Warning Form with the appropriate note.

Beginning with the 7th week of a given semester, each absence beyond two for a given class that meets once a semester will result in a penalty of one letter grade in that class.

Three "late" marks will be equivalent to one absence with respect to the attendance policy of the department.
Instructors may implement amended versions of this policy at their discretion. Regardless, the attendance policy used for a class must be documented in the syllabus for that class.

In order to ensure that students are duly reminded of the possible consequences of continued truancy, instructors must submit an Absence Warning Form after two absences for a class that meets twice per week or after one absence for a class that meets once per week.

Roll will be taken at the beginning of each class period. You will be considered late if you are not present at the time roll has been called. If you are not prepared for class, leave to go make copies, go to your locker or go to the print lab you will be counted as late. Being late demonstrates a lack of respect and responsibility to both your peers and your instructor so BE ON TIME. A combination of three late marks and/or three left-early marks will equal one absence. Attendance is vital for achievement and the acquisition of good work habits. As followed by University policy no absence is excused. (one exception is religious holidays). So choose your absences wisely.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
ADA NOTE
If you have special needs as addressed by the Americans with Disabilities Act (ADA), please notify me immediately so that appropriate accommodations can be provided.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
MEDICALLY-RELATED ABSENCES:
Because of the fast-paced, project-based nature of studio curricula, absences as the result of a medical condition will count in the same way as non-medical absences. Excessive absence for any reason, as outlined in this policy, are irreparably detrimental to a student’s ability to succeed in our studio curriculum.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
RELIGIOUS HOLIDAYS
If any scheduled course meeting conflicts with mandated religious observance, the student must notify the instructor prior the day of the observance that the student will be absent.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
CONCEALED CARRY

Individuals who choose to carry concealed handguns are solely responsible to do so in a safe and secure manner in strict conformity with state and federal laws and KU weapons policy. Safety measures outlined in the KU weapons policy specify that a concealed handgun:
Must be under the constant control of the carrier.
Must be out of view, concealed either on the body of the carrier, or backpack, purse, or bag that remains under the constant control of the carrier.
Must be in a holster that covers the trigger area and secures any external hammer in an un-cocked position
Must have the safety on, and have no round in the chamber.

Studio classes
These courses take place in spaces that will require students to leave belongings such as backpacks and purses away and unattended for the duration of class time. Students who choose to carry a concealed handgun in a purse, backpack, or bag must review and plan each day accordingly, and are responsible for making alternate arrangements as necessary. The university KU School of Architecture & Design’s lockers are not does not provide appropriate secured storage for concealed handguns.

Individuals who violate the KU weapons policy may be asked to leave campus with the weapon and may face disciplinary action under the appropriate university code of conduct.

Labs, Shops and Workshops
Coursework in labs, shops and design-build courses takes place in spaces that will require students to leave belongings such as backpacks and purses away and unattended. Course-related activities require use of equipment and physical movements that may reveal the presence of a concealed handgun.
Students who choose to carry a concealed handgun must review and plan each day accordingly, and if they cannot adequately conceal a handgun on their body, are responsible for making alternate arrangements as necessary before arriving to the workspace. The KU School of Architecture & Design’s lockers are not appropriate secured storage for concealed handguns.

Individuals who violate the KU weapons policy may be asked to leave campus with the weapon and may face disciplinary action under the appropriate university code of conduct.

*For more information on the law, safety, resources and FAQs the Provost’s Office and KU General Counsel have prepared http://concealedcarry.ku.edu.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
SUPPLIES
Students will be expected to present their work in a professional manner. Quality tools and materials should be considered as an investment in one’s future.

— Dropbox OR GoogleDocs
— notebook for class notes and assignments (bring to every class)
— box of binder clips (medium size)
— tracing paper (pad or roll min.12 inches wide)
— self-healing mat to cut on in class (not too big not too small)
— push pins (always bring to class)
— fine and thick nibbed markers for sketching
— transparent tape (NO glue sticks!)
— white paper tape or masking tape
— steel ruler with cork back (18 inches) AND a heavy ruler at least 24 inches
— x-acto knife with #11 blades
— scissors

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
BEHANCE.NET
You will also be posting your final projects, sketches, project overview to a Behance page. Behance is a social networking portfolio site. Behance.net, sign up in the upper left / ask for your invitation to join. It is free, there is a pro site but you do not need that at this time.

Follow
http://www.behance.net/kudesign