visual communication
Elements of Typography

 

  syllabus :: project 1 :: project 2 :: project 3 :: project 4 ::

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Professor: Andrea Herstowski
Office: 317 Marvin Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 353 Marvin Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

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:: Links : start following...
:- Thinking with Type
:- Typotheque
:- Visual Thesaurus
:- dailydropcap.com
:- designobserver.com
:- formfiftyfive.com
:- friendsoftype.com
:- ministryoftype.co.uk
:- thevisualdictionary.net
:- typographica.org
:- welovetypography.com

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:: Short films :: Audio
:- films by Hillman Curtis
:- Type Radio
:- Type Cultur

 

 


 

 

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VISC 202
Elements of Typography (type 1): Syllabus

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Typography is all around us, on signage, in books, on packaging, on products, TV, movies, advertising... indeed, there are endless variations of typographic manifestations. To evaluate these we use one criterion: the purpose determines the design.

Typography can be divided into two areas: 1) The concept / idea, the arrangement, the design as a whole. 2) The space between the letters, between the words and lines – the details of typesetting.

The class provides and introduction to the discipline, function and tradition of typography as it relates to visual and verbal communication. Topics to be presented include the historic evolution of typography, the anatomy of typography, syntax and communication, legibility/readability, and technology. Emphasis will be on the interrelationships of letter, word, line and page. Projects will examine type families and their structure, two-dimensional typographic space, language sequence and information hierarchy and typographic aesthetic.

Typography is one of the principle tools of the visual communicator. The goal of this class is to understand the fundamental elements of typography, begin to familiarize you with typography in its many aspects, and prepare you for future course work.

— Provide an overview of the expressive and aesthetic dimensions of typography
— Develop a critical perspective on the technological and aesthetic qualities of typography
— Explore the use of typography
— Solve design problems while working within specific limitations
— Demonstrate independent problem solving
— Enhance technical proficiency

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REQUIRED TEXT (purchase off Amazon or... cheaper online, new, used, rent.
RENT is fine but be careful of the DUE DATE.) WE WILL BE USING THESE BOOKS so PLEASE PURCHASE AND BRING TO CLASS.

Letter Fountain by Joep Pohlen
Meet your Type,
by Font Shop

Bookmark: ThinkingwithType.com

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RECOMMENDED TEXT
Designing Type by Karen Cheng
Graphic Design, Referenced: A Visual Guide... by Armin Vit and Bryony Gomez Palacio
The Anatomy of Type by Stephen Coles
Getting it Right with Type by Victoria Squire
Graphic Design: The New Basics by Ellen Lupton

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PROJECT EVALUATION PROCEDURE
Projects will be graded in the following 3 categories. These categories will together make up your final grade each project.

50% Process: includes demonstrated process of idea development, research, type/image studies, concept development, quantity and quality of sketches. More than just one idea explored, prepared for class and critique participation. I will keep track of your process.

PROCESS BOOK
will be handed in with each project. The process book contains ALL your sketches, refinements, notes... from the project. Process books can be spiral bound or put into a 3ring binder. Directions will be given specifically for each project. It should be organized, neat and professional.

40% Product: comprehension of problem, originality of solution, appropriateness of solution, typography, visual invention, visual aesthetic, application/translation of concept, followed the assignment sheet or directives given in class.

10% Craftsmanship: presentation of final, neatness, precision, technical proficiency, appropriate materials. Poor craft can reduce a project grade by 1 full grade. You are learning to be professional and craft is a large part of being professional. (most of you will get an F in craft the first time around)

Levels of Performance
A superior / exceeds expectations
B good
C satisfactory / meets expectations / work was done up to expectations but not beyond
D weak
F unacceptable

PLEASE NOTE: The grade “C” is considered the average for evaluations given in this course. It a submitted project meets the stated requirements for the project – concept, preparatory work, homework, design exploration, variations in design exploration, final product – a grade “C” will be given. Work that exceeds expectations will earn a higher points in the “B” range, work that is exceptional earns an “A”. Conversely, work that does not meet the requirements for the project will earn a lower grade then “C”.

LATE PROJECTS
All projects are due on the date and in the condition set by the instructor. If you are late to class on the day our project is due. IT IS LATE. Late projects will be penalized by lowering the project grade by one full letter grade. After two class periods the late project will no longer be accepted.

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EXPECTED WORKLOAD
Throughout the semester you are required to work a minimum of 3 hours of homework per 1 credit hour. A 3 credit hour studio will have a minimum of 9 hours of homework per week.

Many will find the need to spend even more time per week. Studio course projects require a great deal of time in order to develop and complete. Please be aware that not all project work can be done at home or at your convenience. If you are expecting to work a full-time or near full-time job (over 20 hrs. per week) it will most likely have a negative impact on your performance and grade. It is very difficult to try and balance both a full-time job and a full load of studio classes.

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REVIEW
All projects should be retained for Portfolio Review in May 2018 (this is for those of you who are planning to continue in the graphic design program or illustration program). KEEP THEM SAFE. More information about Review will be given throughout the semester. To pass the Fall semester part of the review you must have a final grade of C or higher.

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FINAL CLASS GRADE
The final grade will be based on the following:
_ 90% Project Grades (each project is worth 18% of your final grade)
_ 05% Blog
_ 05% Professionalism

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PROFESSIONALISM AND PARTICIPATION

Design does not happen in a vacuum. Clear verbal skills are all important in communicating your ideas to clients and design team members. For all critiques, students are expected to come prepared to present their concepts, discuss how the form of their design supports their concept, and describe how they arrived at their ideas. Providing comment to your peers is a privilege. You will benefit from both giving and receiving feedback—you do not have to “like” another’s work, but you must provide insightful commentary in a courteous and productive manner.Students are required to turn their mobile phones to silent and refrain from surfing the web, updating your facebook page (or any social media), checking email, text messaging, etc. during class, lectures, and demos. You may use theses devices only during designated break times.

Lack of professionalism can effect lower your grade by one full letter grade.
__ attend class on time and stay throughout the whole class period
__ prepared for every class
__ participate in classroom discussions/crits
__ maintain a positive and open-minded attitude
__ demonstrate deliberate self-disciplined and timely work habits
__ progressively strive for and achieve the highest standards of quality

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PLAGIARISM AND ACADEMIC MISCONDUCT

Visual or written plagiarized materials will not be tolerated. All work you hand in for this class must be made by you, over the course of this semester, exclusively for this class. All necessary and appropriate sanctions will be issued to all parties involved with plagiarizing any course work. Plagiarism and any other form of academic misconduct that is in violation with the University Senate Rules and Regulations will not be tolerated, and may result in failing the course, suspension from the department, or expulsion from the university. Please read and understand the KU Senate Rules and Regulations regarding academic misconduct.

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ATTENDANCE POLICY
Students are required to attend class. Please be in class on time and remain for the entire period. Attendance will be taken at the beginning of each class period. Three “late” marks will equal one absence. A total of 3 absences will be allowed for any reason. On your 4th absence you will be asked to withdraw from the course. If it is necessary for you to be absent from class for more than 3 classes for any reason including medical condition, you should withdraw from the class. 

In the event of any absence, students are still responsible for obtaining all information and materials from the class period and completing all assignments on time. It is your sole responsibility to find out about any new work assigned during your absence.

Roll will be taken at the beginning of each class period. You will be considered late if you are not present at the time roll has been called. If you are not prepared for class, leave to go make copies, go to your locker or go to the print lab you will be counted as late. Being late demonstrates a lack of respect and responsibility to both your peers and your instructor so BE ON TIME. A combination of three late marks and/or three left-early marks will equal one absence. Attendance is vital for achievement and the acquisition of good work habits. As followed by University policy no absence is excused. (one exception is religious holidays). So choose your absences wisely.

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ADA NOTE
If you have special needs as addressed by the Americans with Disabilities Act (ADA), please notify me immediately so that appropriate accommodations can be provided.

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RELIGIOUS HOLIDAYS
If any scheduled course meeting conflicts with mandated religious observance, the student must notify the instructor prior the day of the observance that the student will be absent.

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Individuals who choose to carry concealed handguns are solely responsible to do so in a safe and secure manner in strict conformity with state and federal laws and KU weapons policy. Safety measures outlined in the KU weapons policy specify that a concealed handgun:
Must be under the constant control of the carrier.
Must be out of view, concealed either on the body of the carrier, or backpack, purse, or bag that remains under the constant control of the carrier.
Must be in a holster that covers the trigger area and secures any external hammer in an un-cocked position
Must have the safety on, and have no round in the chamber.

Studio classes
These courses take place in spaces that will require students to leave belongings such as backpacks and purses away and unattended for the duration of class time. Students who choose to carry a concealed handgun in a purse, backpack, or bag must review and plan each day accordingly, and are responsible for making alternate arrangements as necessary. The university KU School of Architecture & Design’s lockers are not does not provide appropriate secured storage for concealed handguns.

Individuals who violate the KU weapons policy may be asked to leave campus with the weapon and may face disciplinary action under the appropriate university code of conduct.

Labs, Shops and Workshops
Coursework in labs, shops and design-build courses takes place in spaces that will require students to leave belongings such as backpacks and purses away and unattended. Course-related activities require use of equipment and physical movements that may reveal the presence of a concealed handgun.
Students who choose to carry a concealed handgun must review and plan each day accordingly, and if they cannot adequately conceal a handgun on their body, are responsible for making alternate arrangements as necessary before arriving to the workspace. The KU School of Architecture & Design’s lockers are not appropriate secured storage for concealed handguns.

Individuals who violate the KU weapons policy may be asked to leave campus with the weapon and may face disciplinary action under the appropriate university code of conduct.

*For more information on the law, safety, resources and FAQs the Provost’s Office and KU General Counsel have prepared http://concealedcarry.ku.edu.

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SUPPLIES
Students will be expected to present their work in a professional manner. Quality tools and materials should be considered as an investment in one’s future.

— media device: flash key, hard-drive, OR Dropbox OR GoogleDocs
— notebook for class notes and assignments (bring to every class)
— 3-ring binder for handouts
— box of binder clips (medium size)
— tracing paper (pad or roll min.12 inches wide)
— required text books
— self-healing mat to cut on in class (not too big not too small)
— push pins (always bring to class)
— fine and thick nibbed markers for sketching
— transparent tape (NO glue sticks!)
— white paper tape or masking tape
— steel ruler with cork back (18 inches) AND a heavy ruler at least 24 inches
— x-acto knife with #11 blades
— scissors

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BEHANCE.NET

You will also be posting your final projects, sketches, project overview to a Behance page. Behance is a social networking portfolio site. Behance.net, sign up in the upper left / ask for your invitation to join. It is free, there is a pro site but you do not need that at this time.

Follow
http://www.behance.net/kudesign

check out your peers...
https://www.behance.net/kelleymcquillen
https://www.behance.net/naomishultz
https://www.behance.net/jennyogrady
https://www.behance.net/abarto
https://www.behance.net/adewey26