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MORE INFORMATION
__ Creating a Profile (worksheet)
__ Chapter Reading
__ Write a winning presentation
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Audience Persona {read handout pdf
When writing audience personas think of it as a glimpse into their life for a day, we should feel like we know them after reading it and we should understand/connect to their motive for using/viewing your project/product. A persona is a brief profile of a typical users that outlines specific personality attributes, desires, needs, habits and capabilities. Often fictional, a persona can be a composite, or representative of a typical users (rather than an actual realworld user.
General Tips for Audience Persona
Make it personal. The persona (profile) should not be a list of random facts but more of a story about this person. Write it in paragraph form. Begin to visualize who this person is and what they would look like. Include age, sex, where they live, where they shop (dillions vs the merc), borders vs raven... what magazines or books to they read, what do they eat.... You want to make their needs and wants clear. Why would they need your product or service? What makes them an ideal audience?
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E X A M P L E S
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audience persona: Tina is a 20-year-old college student that just moved away from home. She lives in an apartment with two other girls in Texas where she attends the University of Texas. Tina owns a Pontiac Sunfire which she drives to class everyday at the University of Texas.
When Tina was a young girl, she played with barbies and dolls. As she grew up, she started to become more interested in technology and how it worked. In junior high Tina was always taking apart her younger brother’s electronic toys to see how they worked. She would then try to put them back together. For her high school science project, she demonstrated the difference between the chemical makeup of different types of name brand cosmetics.
Now Tina is studying to become an mechanical engineer and is in her second year in the engineering program. During the week Tina has three lecture classes and two labs. Even though she has a good scholarship, Tina still has a hard time paying her bills. When she’s not in class, Tina is working part time at Wal-Mart to help pay for tuition, car payments, and occasional shopping trips with her girlfriends. She saves every penny she can for new clothes and sometimes shoes.
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audience persona: Barbara is a 36 year old stay at home mother of two routy twins, Sam and Jon. Tried of the tv being on all day and the video games constantly running, Barbara wants a new way for her children to play. Barbara stumbles upon a link in her Oprah magazine that shows easy crafts for children. Barbara sits her two sons on her lap in front of the computer and together they check out the link. Scrolling through the craft project ideas the boys show an interest in “Paper Adventures”. They open the link and Barbara immediately realizes that this is a craft her boys can handle and she doesn’t have to go out and buy special supplies like the make your own play-doh or your own slime. Sam chooses a paper hat and Jon a paper airplane. Together in front of the computer they follow the basic step-by-step directions and each boy ends up with a new toy that keeps them occupied for the rest of the afternoon.
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audience persona: Alice is a 52 year old retired teacher who lives in Jackson, Wyoming. Her husband is an accountant and is gone during the day, leaving Alice to herself and her dog. Alice occupies her time with television shows such as The View, Rachel Ray, Oprah and anything that involves ‘do it yourself’ make overs. She considers herself a handy woman, fixing the broken clock, or making the kids Halloween costumes, but she’s a very step-by-step lady. She doesn’t have the courage or confidence to take on her own projects without a talk show host telling her what to do, or an instructional manual. It’s getting around to the Holiday season and Alice remembers last year at the Annual Accountants Ball there was a stack of gorgeously wrapped presents under the tree. Since then, she has been inspired to create unique wrapping jobs to not only impress the people around her but to amuse herself during the long, slow days before Christmas.
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audience persona: Lucy Blue is an 9 year old girl in the third grade. She loves being outside during recess but tends to not be as active as most of her classmates. She likes to sit and enjoy nature, but finds herself apprehensive to group games like dodgeball and foursquare. Lucy, a big fan of “I spy” games on long car trips with her parents, wants to find something similar to participate in during recess. Her mother and her are surfing the internet one day when they run across a like for bird-watching. Something that is similar to her favorite game, and something she can do by herself or even with friends, they clean on the “learn how to” tutorial. The charming and classic design of the tutorial has both mom and daughter interested so they continue on. After learning about the leisure and entertainment bird-watching provides, you can find Lucy Blue and her friends with a pair of binoculars searching for some new friends amongst the trees.
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