visual communication
Typography 02


  PROJECTS :: book covers :: speech :: term paper :: workbook :: exhibit :: journal :: winter break

:: Research

:- AIGA design archives
:- Design Encyclopedia | index |
:- Design Museum

:: Thoughts by...
:- Design Observer | theory + critism
:- Typotheque
:- Emigre: essays

:: Blogs...
:- New York Times: style
:- Service for High Style
:- Design Your Life: Ellen Lupton
:- Design Matters: Debbie Millman
:- Speak Up
:- A List Apart
:- Wink
:- Dexigner
:- Simplicity: John Maeda
:- Style Boost
:- Kaliber 1000
:- I love Typography
:- Typographcia

:- TypeEdu
:- 26 symbols
:- Motionographer
:- laboratory 101
:- Design Sponge
:- Style Boost
:- Ready Made

:: Short films:Audio
:- TED ideas are inspiring

:- School of Visual Arts: Lectures

:- Films by Hillman Curtis
:- Sagmeister | scher | carson
:- Type Radio

:- Type Culture Movies
:- Design Matters: Debbie Millman
:- AIGA video inspiration








Design Exhibition materials {system
poster, catalog with multiple spreads, web page

Look up the following people (use the links to get an idea of what each person "does" and continue to do your own research). Choose 1 person and start finding out all you can about them. From the designers body of work choose 1 – 3 ICONIC pieces of work. YOU MUST have access to the images to scan them in, no online imagery. Therefore, before you make your final decision please make sure you have good imagery in printed resources. Most of them have books about them.

Ray and Charles Eames
Le Corbusier

Richard Sapper
Philippe Starck
DROOG design
Verner Panton
Michael Graves
Ludwig Mies van der Rohe
Arne Jacobsen
Eero Saarinen
Karim Rashid
Jean Prouve

Hella Jongerius

examples of posters pdf

Develop a concept and design and produce materials for an exhibition at the Bloch building (part of the Nelson) in Kansas City. The exhibition based on the designer you have chosen. The exhibition can be about the designer, the object OR can be the featured person or object of a group exhibition for example: Phillipe Stark = solo exhibition about Stark, or his stool as part of an exhibition about chairs or his juicer could be apart of an exhibition about modern objects. You need to decide what kind of exhibition it is and then come up with a title for the exhibition.

You will be designing a series of promotional pieces featuring a designer and his/her work.
– Poster 17 x 22
– Web site homepage and following page
– Catalog Cover (front/back) + 3 spreads: staple bound or accordion folded

Look and Feel: The solutions should be an organic/kinetic series. The audience shouldn’t be able resist your promotional piece, want to find out more AND want to go to the exhibit. Your audience is easy this time: it is anyone that is interested in design or is interested in what is happening at the Bloch / Nelson.


*take Project_04_expo off the server and put it on your external

FONTS: No more than 2 fonts you may use 1 display font. If you find a font off the approved font list you must get it approved.

COLOR: No more than 3 colors plus black and white and tints

POSTER {17 x 22 inches
-- image
-- title (ex. Inside Out)
-- subtitle (ex: architecture by steven holl or just steven holl)
-- dates May 15 – July 16
-- 25 – 100 words (optional)
-- Bloch Building
-- The Nelson-Atkins Museum of Art

CATALOG: {front and back plus 3 spreads:
-- image
-- title
-- subtitle
-- at least 5 images + text
-- size: the catalog can be... 6 x 9, 6 x 12, 8 x8, 8 x 10, 9 x 15: sizes and grids are on the server
-- 8 page booklet (cover + 3 spreads, staple binding) or accordion folded (8 panels),

WEB PAGE 800 x 600 pixels (this is the size of a typical web page)
think of it as a digital postcard, define your space within the 800 x 600 "stage"
-- image
-- title
-- subtitle (architecture by steven holl or just steven holl)
-- dates May 15 – July 16
-- 25 – 100 words (optional)
-- Bloch Building
-- The Nelson-Atkins Museum of Art


Why are you interested in this person? Why are they important?
What is interesting about their work?

Bio: history/background about the designer you have chosen.

Images: what images / pieces stand out in your research as being a “key” image that describes what they do. You will need to decide on 1 – 3 key image(s) and find 15 – 20 supporting images.

Text: Find at least 1200 words about your person (wikipedia does not count). It can be a series of articles/interview/combination of bio, articles, interviews, quotes. It can be information about the person or about the "topic". You do not need to write the text but you do need to have it to complete this project.

April 13
Introduction to Project 04: Exhibition Materials

Visuals: Identify 1 – 3 images that you think are “key”/iconic to the person. * have at least 1 key/iconic image that you can "cut out" of the background.

Finish workbook, print out black and white as spreads on 8.5 x 11 (you must see it printed before you send it to Lulu), AND put pdf on the server. Remember pacing, scale, contrast, "beautiful typography", the "investigations are not "fancy" it is all about how you treat the information around the investigations, do not "decorate", have a purpose for your elements: anchor elements, call outs, help in hierarchy... In the end it should be a beautiful, useful artifact.

Designer/Object: post on your blog...

Rational: Why are you interested in this person? Why are they important? What is interesting about their work?

Bio: history/background about the person

Images: what images / pieces stand out in your research as being a “key” image that describes what they do. You will need to decide on 1 – 3 key image(s) post your 1 - 3 images. You will need to find/identify 15 – 20 supporting images for possible use in the catalog but you do not need to post them onto your blog. Just the 1 - 3 "key", "iconic" images.

BRING: think and thick markers, your object printed out small and large and tracing paper.

April 15
Hand in Workbook, if i haven't seen it printed out you need to print it, hand in pdf.
(quick class crit)

Working in class on type studies, graphic translations and image cropping in class: use your time wisely you have a lot of homework.

*Hallmark Tour Reminder

PRINT ALL OUT for next class...
To Suggest list
: when looking at the persons work what do you think the exhibition materials should suggest? The list should be at least 5 bullet points long.

Title of exhibition: what is the title of your exhibition? subtitle, could be the name of the designer or the title could be something more abstract: Inside/Out, Sitting on the Edge...

Color palette: what colors support or contrast the persons work.

Type studies: using the font_sheet indesign doc as a guide, conduct a typographic study. Choose an "iconic" image by the person and put it next to their last name. Try 18 different fonts (2 sheets). Looking at the characteristics of the object like you would characteristics of a font. Try fonts that match and contrast those characteristics. (don't forget to try condensed, extended, bold, italic). Take notes of the name of the font and why you think it works or why you think it doesn't work.
Identify with a * 3 combinations that you think work and be prepared to explain why. Example

Translation: If you have one object you want to work with fine if you want to try more that is fine also. Take your 1 - 3 "key/iconic" images and interpret them graphically (how can you translate the object: realistic to abstract: by hand or on the computer.

*A translation is looking that the object and drawing it relaistically to abstract, can you show the object with just 1 - 3 lines? how much information do you need to see it? Best way to do the translation is to have the object printed out: high contrast. And trace it, over and over and over. If you find something you like you can scan it in and redraw it with the pen tool in illustrator. Book on translations. So you can work fast I prefer by hand sketches, least 20 ROUGH sketches.

Crop: take your 1 - 3 images and crop them: what is the most interesting feature? crop in varying degrees to very close up, use the page differently: bleed off the right, left, top, bottom: avoid bleeding off all 4 sides: try only 2 or 3 sides. Show at least 10 different crops.

Follow the directionsfor getting your work hung for Scholarship Judging. You can start hanging after 5:30pm. Do not interupt the evening Type 2 class.

Also Friday April 17th Hallmark Tour. Be there (at Hallmark in Kansas City) bright and early 8:30, bring CASH for lunch, wear comfortable shoes and don't wear sweats!

April 20
Class crit: entire class

To Suggest list, Color palette, Type studies, Translation, Crops

How can the above studies be transformed into a series?

Translation: refine and begin to produce at least 1 translation on the computer.

Explore 7 different sets.
A set is: the poster, catalog front and web page.
Work QUICKLY. How can you capture the essence of the designer/ the work/ the feeling /the emotive response to looking at it / how can you put it into a context/ or elevate it to be monumental ...

Explore: scale, color, pattern, white space, contrast, cropping, shapes, line art, full color, one color images (colorize)... THIS IS THE EXPLORATION stage so explore, let go of any pre-conceived ideas and explore -- QUICKLY. Quick sketches, no refined designs. Cut and paste, large collage cut up (example on the server) and or quick computer sketches.

Print them all out in color or black and white, not full size.

Find Text: for the catalog you will need copy. Please bring the copy you found online or from printed sources that you can use for your spreads. You will need at least 1200 words. You do not need to write it. It can be a series of articles, an interview. No wiki text! Identify at least 3 sentences/quotes that you can call out.

April 22
Class Crit: overview crit + 2 group crit

refine a translation of your object
Choose a set and begin to refine idea. 1 set with 3 variations for each "front".
Catalog: looking the the catalog as a whole: explore 3 different ways the type and images can work.

print out everything, in color
-- poster: to fit on 11 x 17
-- catalog full size: spreads on 11 x 17
-- web page: print out 70% on 8.5 x 11
-- translation: black and white on 8.5 x 11

PRESENTATIONS: Have your presentation on the server before the next class starts. Practice it, keep it to no more than 15 minutes. Remember you need to face the class so the projection will be behind you. That means someone in your group will have to click the next slide for you. PRACTICE.

Sam Shelton "Its all About PR" should be a great lecture with "lots of eye candy". Starts at 6:30 in JRP 150 (design history room). GO! it will be full so get there abit early. AIGA event for students and it is FREE.

April 27
Presentations: Group 1, 2, 3
Class Crit: overview + 4 groups
*if you haven't sent your workbook to lulu you need to do that TODAY.

Refine one set of the "fronts" (at least 2 variations), explore the catalog inside spreads (at least 2 variations for each spread). do not print out just bring files with you. Try and have your poster "finished" so you have time to print.

April 29
Presentations: Groups 4, 5
Working in class: on refinements

Refine and print out everything full size (you can tile the poster).

* for the review I recommend you print out and spiral bind (copy co has metal spirals) one process book from your work this semester.

May 04
Individual meetings

no process book due for this project! spend your time designing/refining your project} if you are happy with the project I suggest making a process book for your self (after the semester is over)

May 06
Type study (name and object), Translation, Poster, Catalog, Web page
all printed out, comp the catalog, put a pdf on the server

*I prefer your poster printed out large 17 x 22 on the large epson HOWEVER because of time if the print line is long you may print it out on 13 x 19. Do not design on the machine. BE PREPARED to PRINT.


THURSDAY, May 07 {review hanging
Following the room assignments hang all your work in your assigned room from the entire year. You have about one table and one panel or 2 tables and no wall, so choose what is on the wall and what is on the table, stack all your remaining work on the table. *I recommend that you print out and bind one of your more successful process books from Type 2. Make sure your workbook is on the table.

You can start hanging after 2:30 pm, the rooms will be open all evening. All you work must be in the room by 9:00 am on Friday May 08 and you must be out of the room.

Senior Show {in Kansas City. You are invited and you should GO. So get your stuff hung up and go to the show, it is always inspriring to sophomores. click here for details.

FRIDAY, May 08 {review 2:30pm
You must be back at 2:30 pm and will meet individually with the faculty. After the Review you must pick up your work. It will not be collected or taken down for you. If you work on Friday's you MUST arrange to be at school at 2:30 this is REQUIRED.