::::::::::::::::::::::::::::::::::::::::::::
MORE INFORMATION
for many examples of concept statements, audience profiles and to design objective and to suggest go to this link and click on any student's webstite and you can read what was written for the project and see how it all relates to the look and feel.
_ flash projects
|
::::
|
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Concept Statement
A concise, memorable statement that tries to capture the "essence" of a product, particularly its uniqueness. It can be regarded as a global goal or motto that provides the design team with an orientation point during the whole design process, just as a lighthouse serves as an orientation point for ships during the night. the concept statement is a short, descriptive, and easy-to-remember phrase that tries to capture the intention or purpose of your project. By establishing a common vision throughout the design process, it serves as an anchor point or common ground for the design team. Generally, if a team lacks a common vision, like that captured by the concept statement, the design may become contradictory or ambiguous. A project could, for example, be targeted at professionals but the graphic designer, lacking this information, may give it a "playful" look. Some people suggest gathering together the product's desirable attributes and narrowing these down by eliminating redundant attributes. Once a set of core attributes has been identified, these should be elaborated with respect to their specific meaning and impact on the product. The final step is to distill the core attributes into a brief, memorable concept statement, a statement that should "excite and galvanize the entire team." It is important that the statement really uses the core attributes and does not add anything new: "Its goal is to synthesize and reflect the information gained through research and observation, not to replace or supersede it." Thus, a concept statement is not "just another marketing slogan," it is grounded in reality.
A concept statement, is a statement that directs how your design is going to look. After someone reads your concept statement they should be able visualize what you stated, the mood, tone, images and typography. They should see it in there mind. If you nail your concept statement then your path when it come to the design is completely set. From it you should find, images, graphs, icons, fonts, music, tone: dark/light, serious/funny. The concept statement does it all. If you don't have a strong successful concept your design will not succeed.
When you read your statement it should immediately give you and the READER visuals. A concept statement can use quotes or definitions. If you have a good quote but it doesn't give you enough visuals it can be helpful to pair it with some key definitions. When you are done designing you should be able to read your statement and people should be able to see why you made the choices you did and how they relate to the statement. In general, you want statements that are very positive. Make sure the statement conveys the idea or mood of what you want the thing to be like after you have designed it not as it currently exists.
For example,
–
If you were re-branding something you wouldn't look for a statement that conveys the current mood of the company but want you want it to be like in the future.
– If you were advocating for a specific issue or problem, you wouldn't want to express what the problem is like but how people will feel when they help or what the world will be like when its being resolved, etc.
a successful concept statement doesn't state the purpose of what you are going to design. it doesn't use any words like... I will, I want, This project... only words that evoke a mood or feeling. it is a short story. It can start with a definition, a quote or a comparison and then elaborated.
Before you start developing your concept your should have completed an associated word list, selected key words and defined them, written a to suggest list (design and buisness objectives). These will help you with your concept statement.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
E X A M P L E S
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
concept statement: Believe it or not paper can be a powerful thing. Fold it into any shape and size paper can quickly become a captain’s hat or a steathly air plaine. It’s a quick addition to any adventure and best of all anyone can make it. A paper airplane, boat or hat can be made with any paper, any style and decorated just how you want it. A paper creation is so much more than a Sunday afternoon craft, it can spark creativity and imagination in a generation of lazy video gamers.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
concept statement: Wrapping a present shouldn’t be a chore. It should be considered the icing on the cake. And being crafty isn’t as hard as people make it. You too can take a little extra time and decorate the details. Tired of wrapping paper that everyone has or the traditional ribbon and bow? Learn what you can do to make that birthday present really stand out on the gift table. The trick is being resourceful, and relying on the things you have right in front of you. It all leads to exciting, personalized gifts that the reciever will cherish...until they rip it open.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
concept statement: Making crystals in your own home is like transforming your kitchen into a science lab. With some simple household ingredients and a little patience you can transform your home into a mad scientists lab. Making these complex wonders of nature will surprise your friends and impress your parents and neighboors. They will think of you as a little Einstein, mixing various bubbling, chemicals in beaker in an extensive, exclusive, laboratory to create mysterious wonders like these crystals. Little do they know you did this all in the comfort of your own personal laboratory (your kitchen) with items you found aroud the house.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
concept statement: To give something you must first possess it. With youth you have energy, excitement, and uncertainty. The only objective is to live for the moment and capture the heart and spirit of each and every breathing, throbbing second. By owning that intense devotion and sharing that compassionate will to live with others you can circulate new and refreshing life to the people you come in contact with. “Life is one big road with lots of signs. So when you are riding through the ruts, don’t complicate your mind. Flee from hate, mischief and jealousy. Don’t bury your thoughts, put your vision to reality . Wake Up and Live!”
Examples of how the statement was used:
-- The quote talked about signs in your life so the student used road signs and changed the words on them to help convey my message. She also used lots of arrows that guided you through the composition.
-- The Wake up and Live statement made her think of a bold, bright color so she used a very bright pink paired with more subdued colors to really get that idea of breaking through and energizing something
Bold
1) not hesitating to break the rules of propriety; forward;
2) necessitating courage and daring; challenging
3) beyond the usual limits of conventional thought or action; imaginative
4) striking or conspicuous to the eye; flashy; showy
5) steep; abrupt
6) clear and distinct
Different
1) not alike in character or quality; differing; dissimilar
2) not identical; separate or distinct
3) various; several
4) not ordinary; unusual
5) unlike in nature or quality or form or degree
6) distinctly separate from the first
Mixture
1) a product of mixing.
2) any combination or blend of different elements, kinds, qualities, etc.
3) a fabric woven of yarns combining various colors
4) an added element or ingredient
5) one that consists of diverse elements
6) a collection containing a variety of sorts of things
|