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Project 1: Teach Someone Something
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Translate one topic from it's space on the pages The Dangerous Book for Boys or The Daring Book for Girls to an engaging learning experience that facilitates the understanding of your chosen topic.
CONTENT
Content will be taken directly from The Dangerous Book for Boys or The Daring Book for Girls. They are both guidebooks published by Harper Collins, aimed at boys/girls "from eight to eighty." Each covers around eighty topics, from building a tree house to catching rabbits and how to understand girls.
Some reviewers have criticized it for encouraging its young readers to injure themselves, but others have praised it for helping to counter the "Playstation Culture". Within the first week of its US publication on May 1, 2007, it reached number two on the Amazon.com best selling book lists, being outsold only by Harry Potter and the Deathly Hallows.
You must choose content from one of the books. You may add original or found photographs and/or illustrations. But this is not an illustration class! The most important thing is the type. The verbal content. And how you present it. You will be creating a poster or booklet or flashcards. More information will be given next week.
FORMATS/SIZES
You will explore and decide which of 1 the 3 formats work best for your design.
Poster: 18in x 24in Front and Back. Folded to 9in x 12in.
Booklet: 8 page booklet, 5 x 8in
Front + back cover + 3 spreads. You can have 8 pages or 12 pages but not 10 pages. Multiple of 4.
Flashcards: Set of 12 flash cards. 4 x 6in. You can have more but not less than 12.
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S C H E D U L E
Mon. Feb 24
Syllabus
Intro to the project
HOMEWORK
1. Send me your blog address
2. Complete Journal Entry: Discover Jessica Hische and Louise Fili (watch, reflect, post)
3. Find 3 topics in
The Dangerous Book for Boys and/or The Daring Book for Girls. Pick 1
4. Make copies and type up the text. You need real text so you have to type it in.
5. Read the CreativeBrief.pdf
6. Write a Creative Brief Draft and write 1 Audience Persona (include an photo of the person)
7. Create 3 different moodboards (for 1 topic). Not 1 mood board for 3 topics. See your class notes about moodboards. Use the moodboard template.
8. Print moodboards, creative brief and audience persona for Monday
*Audience persona: For Kids, Parents, Your age... Where do they shop for toys: walmart, toy store (not toys r us) on-line, specialty... What are other forms of game entertainment: board games, candy crush (apps), draw, paint, crafts...
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Mon. March 3
Review Creative Briefs, Audience Persona, Moodboards
In-class: Comp each format to size. Have 1 full size comp of each. What are the advangages of each format? What are the disadvantages? Which 2 formats will you explore?
HOMEWORK
1. Send me your blog address
2. Complete Journal Entry: Discover Jessica Hische and Louise Fili (watch, reflect, post)
3. Refine Project Brief, Audience Persona if needed
4. Refine moodboard (if needed)
5. Sketch (by hand or computer) at least 6 different ways you can treat (design) the content. Use the format, use the "style" you have chosen from your mood board. These are ROUGH sketches but I should be able to see what you are thinking. Not you telling me what you are thinking. I should SEE IT.
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Wed. March 5
Review Sketches (one-on-one)
HOMEWORK
Focus on the cover or first card. Create 20 different covers. How can create your own typographic solution? Handdrawn or altered computer type. It has to be on the computer but it can start off the computer. How can it combine with illustration or photography? How does the cover set the tone/expectations of what comes next. How do you make an emotional connection to your audience? How can you make the title expressive. Think about all the bookcovers you just did. And the expressive experientation you did with Epp.
If you had to package this topic how would you package it? How would people give/ get/ receive/ purchase it?
Print them all as thumbnails 4 to a page and save as a pdf.
Journal Entry: Explore Thinking Form
Karl Gerstner
Roman Cieslewicz
Bruno Mongguzi
Explore Thinking Form: Gertsner, Cieslewicz and Monguzzi and others. Find 6 people that interest you and collect images that resonate with you. Find out about the designer, reflect why you selected the images.
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Mon. March 10
Small group crits + one on one crits
HOMEWORK
Create 15 different content page designs. Focus on one page or part of the text. Which font is appropriate for titles, numbers, text. How do you make an emotional connection to your audience? How can you make the expereince expressive.
Print full size for Wednesday.
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Wed. March 12
HOMEWORK
For those of you that are on track: Looking at what you have done so far and working with 1 format create 3 different designs.
All designs must match your moodboard and audience. How can you make 3 designs look and feel different. Different ways to approach the content. Deliver the content. This is a lot of work. 3 Different Design approaches (on the computer) you can use way to make things off the computer but you have to get it onto the the computer. *if you come with sketches they will not be acepted. Do not wait until Monday night. Print full size and trim to size for Monday's class. Do not come to class unprepared.
Those of you that are behind this is whaty you have to do: Create 15 different content designs. If you are designing a booklet this is 15 different spreads. Focus on one page or part of the text. Which font is appropriate for titles, numbers, text. How do you make an emotional connection to your audience? How can you make the expereince expressive.
Journal Entry: The Incomplete Manifesto for Growth
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Mon. March 24
HOMEWORK
For those of you that are on track: explore 2 variations of 1 design. EXPLORE how can you make it better. Take some risks
All designs must match your moodboard and audience. How can you make 3 designs look and feel different. Different ways to approach the content. Deliver the content. This is a lot of work. 3 Different Design approaches (on the computer) you can use way to make things off the computer but you have to get it onto the the computer. *if you come with sketches they will not be acepted. Do not wait until Monday night. Print full size and trim to size for Monday's class. Do not come to class unprepared.
Those of you that are behind this is whaty you have to do:Looking at what you have done so far and working with 1 format create 3 different designs.
All designs must match your moodboard and audience. How can you make 3 designs look and feel different. Different ways to approach the content. Deliver the content. This is a lot of work. 3 Different Design approaches (on the computer) you can use way to make things off the computer but you have to get it onto the the computer. *if you come with sketches they will not be acepted. Do not wait until Monday night. Print full size and trim to size for Monday's class. Do not come to class unprepared.
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Wed. March 26
Working in class: create a story board for AfterEffects introduction to your project. You will need to have a 10 or 15 second intro or promo to your project.
HOMEWORK
Refine 1 direction and 1 variation. Explore how to make the photograph/illustations/typography better. Interesting story. Surprise. Clear heirarchy. You should have 2 different comps.
Print full color, full size, trim to correct size.
Refine moodboard, project brief and audience personna.
Create a 10 or 15 second introduction to you project in AfterEffects.
Journal Entry: Design Observer
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Mon. March 31
One on one crits. Print and AfterEffects.
HOMEWORK
refine book/poster/flashcards
refine aftereffects intro must be 10 or 15 seconds long. behance will take .mov files (test this now)
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Wed. April 2
HOMEWORK
Finalize project.
Print and Comp your solution professionally
Process book should contain all your process. Begin process book with your final project brief, audience persona, moodboard, final outcome then move thorugh the process.
Put a pdf of your proces book and a .mov file of your intro on the server yourname_project.pdf, yourname_project.mov
Post on Behance: aftereffects intro (render as a .mov), final outcome, project brief, audience persona, moodboard, selected process.
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Mon. April 7
ok extension: take advatage of the extra time to make your work better.
See you at the Don Norman lecture.
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Wed. April 9
Project Due post everything to Behance by 6pm Monday, April 8.
Bring your physical copy of the project to class on Wednesday April 9. And get your processbook on the server. We will watch the movies in our class and Epps and then start the next project. You swtich back to Epp.
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