visual communication
VISC 302

 

  syllabus :: project 1 :: project 2 :: project 3 :: project 4 :: Readings/Handouts :: Class Google Drive

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Professor: Andrea Herstowski
Office: 317 Marvin Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 317 Marvin Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

 

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Deliverables: Kinetic System
Make a folder with your name and put it on the server before 9am on Wed May 9 with all of the deliverables in it.

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CONFERENCE POSTER
To get the word out about the conference many time posters are printed and sent out to the population. Typically these would be accompanied by websites but we are only doing the print at this time). The poster should be compelling -- people should want to hold onto it, hang it up. and more importantly want to go to the conference! They should not just want to toss it away -- so how do you make something compelling?)

POSTER FRONT
Title, tagline
When (dates -- two days), Where (meaning city)
Short blurb: about the conference

POSTER BACK (all that is listed below) (use a grid! should relate to the front)
20 x 30 inches, full color... (print to fit onto 11 x 17)
Title, tagline (smaller than than the front)
When (smaller than than the front)
List all speakers and all this info for each.: Name, @twittername, Title of the Talk, Time of the talk, day of the talk, 1 - 3 sentences about the talk.

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CITY BANNERS in the city / outside the venue
— Graphic
— Title, tagline
— they are VERTICAL in format, find examples of templates on the server

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BILLBOARD OR Large POSTER in context
— Graphic
— Title, tagline
— When
— Where (venue not city)
— can be 4-color

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NAME TAGS
name tags needs to clearly identify that they are part of the conference, tag has to have the person’s name and there are different access to different people so you have to clearly identify a guest, presenter or staff. You will need a design that can be manipulated into 3 different clear solutions for..
1) a name tag for the Speaker
2) a name tag for the Staff
3) a name tag that is for Attendee

— Graphic
— Title, tagline
— Status: Presenter, Staff or guest
— Name of the person
— Where they are from
— Tags can only be 2-color (2 per tag, but the 2 colors don't have to be same for all "status")
— Size and how they work is up to you. Typically they are worn around the neck.

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TOTE BAG
Every conference as a gift bag you need to design a 1 or 2 color tote bag.
— Graphic may include the the Title, Tagline if you want.

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Animated Instagram
To advertise the conference on Instagram
Size: 600x600 pixels animated for instagram
— Graphic
— Title
— When
— Tagline (optional)

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SPEAKER BUMPER (INTRO SCREEN)
When the speaker is being introduced there is a screen that is branded and tells us who the next speaker is.
Motion graphic.
— Graphic
— Name
— Topic

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PROJECT POSTER
40in x 80in (can be longer or shorter (but use the 40 width that means you can put your posters on the document full size paper is 42 wide))

— Conference Name = Logo + tagline
— Brand toolkit
** conference statement, audience profile, typography, color palette, image treatment, pattern...
— Conference Poster: 2 sided printed full size
— Two outside environmental billboards (at least one wide format: billboard, bus ad...)
— City (side by side) Banners (mocked up)
— Name tags (mocked up) (3 different ones) (2-color)
— Tote bag (mocked up) (1-color)
— Animated gif for Instagram (animated gif) (show at least 3 frames on poster)
— 2 Speaker Bumper: animation intro on the big screen, (show at least 6 frames on the poster)

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F I N A L

TUESDAY, December 11 at 11:00am
This this the official time... You must be at the final. Be on-time. Project completed. Note the day it is a TUESDAY.

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Project Poster is due at the Final
and
Digital Files
due on the Google Drive. Make a folder with your name. And add....
PDF of your final poster
PDF or your process book
Animiated instagram post (.mov)
2 Speaker Bumpers (.mov)

Make sure you name your files...
Yourname_poster
Yourname_process
Yourname_instagram
Yourname_speakerbumper

*post on Behance when you have time. It is not due when the project is due.