visual communication
Typography 1

 

  syllabus :: project 1 :: project 2 :: project 3 :: project 4 :: Readings/Handouts :: Class Google Drive

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Professor: Andrea Herstowski
Office: 353 Chalmers Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 353 Chalmers Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

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:: Links : start following...
:- Thinking with Type
:- Practical Typography
:- designobserver.com
:- friendsoftype.com
:- typographica.org
:- welovetypography.com

:- 25 Type Designers
:- 8 Faces
:- FontShop Spotlights
:- Fontshop Essays
:- I love Typography

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Project One:
Modular Font: Parts make the whole

Using the context of a modular letter construction you will create a prototype for a modular font by designing letters on a grid of squares or a grid of dots. You may substitute the curves and diagonals of traditional letterforms with gridded and rectilinear elements. You can not use handlettering or develop letters based on some existing font, the letters must be constructed. Your letterforms must be modular: parts of the letters are used to make other letters. Avoid making detailed “staircases,” which are just curves and diagonals in disguise.

This exercise looks back to the 1910s and 1920s, when avant-garde designers made experimental typefaces out of simple geometric parts. The project also speaks to the structure of digital technologies, from cash register receipts and LED signs to on-screen font display, showing that a typeface is a system of elements.

Project Learning Objectives
_ understand the anatomy of letterforms
/characters/glyphs
_ explore the expressive potential of typography
_ solve communication problems within given parameters
_ methodically document relevant design inspiration and process
_ present and assess work in a visually and verbally articulate manner
_ professionally document outcomes
_ demonstrate exemplary visual craft—hand and digital
_ Adobe Illustrator (pathfinder, clean vectors)
_ Glyphs (beginner level of the Glyphs program)

Design Canon
Emigre :: Zuzana Licko
Wim Crouwel : interview (sign up for CR it is free)
Reprise Typeface
Matthew Carter: untypical typefaces (type nerds only: snap on serifs)
House Industries: united_sans

There are hundreds of Type Designers you should continue to get to know them.
25 Type Designers by Steven Heller
8 Faces series of interviews with Type and Lettering Artist
FontShop Spotlights series of interviews with Type Designers. Fontshop Essays
I love Typography: lots of great articles

Project Deliverables (TBD)
working font (all caps or all lowercase -- not both)
project board(s)
animated gif
behance page
process book

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Monday, August 20
_ Class Syllabus

HOMEWORK and BRING
_ WATCH: Parts of the Lette
r (take notes)
_ READ: letterfountain.com/drawingtofont.html (take notes)
_ READ: Designing Type:
pages 11-12, 19-20, 73-74, 113-114, 135-136 (take notes)
_ BRING TO NEXT CLASS: Computer, Sketchbook, Tracing Paper, Pens, Pencil..:
you will need tracing paper for the next class. * you can share a pack pf tracing paper with a person or purchase a roll. You will need at least 10 sheets. You need pencils, black pens think and thin.
_ Print out at least 1 copy of Grids for sketching
_ Sign up for dropbox (basic free version)
or use Google Docs to access and backup files.

_Ambitious and ready to go? Watch and try...FontStruct, (online Tutorial, more tutorials)

Take notes about the readings and video
. Bring them to class

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HALLMARK THIS THURSDAY GO!

August 23
Ben Barry : Designer
Ben is an American graphic designer dividing his time between Portland, Oregon and San Francisco, California. He currently leads design for OpenAI, and is the founder of the design studio Nonlinear. Previously, as one of the first communication designers to join Facebook’s team in California, his focus was on developing Facebook’s internal culture, voice and brand. Most notably, he cofounded the Facebook Analog Research Laboratory, an internal print studio and art program.

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Wednesday, August 22
INCLASS
_ Parts of the Letter (refresher)
_ Anatomy of Type.pdf (refresher)
_ modular fonts : united_sans : two plus two : fleisch : muir : more muir
_ Grids for sketching
_ Intro FontStruct, (online Tutorial, more tutorials)
_ Designing Type
(Readings/Handouts)

When designing fonts you always start with a few core letters, such as A, D, H, G, N, O, R, S, and V. You can draw all uppercase or lowercase or try both. The letters must be constructed, based on some set of modular forms, building curves, lines, and shapes that will reappear throughout the font. All the letters in a typeface are distinct from each other, yet they share many attributes, such as x-height, line weight, stress, and a common vocabulary of forms and proportions. You can control the spacing of the typeface by adding blank areas next to each character as well as creating kerning pairs that determine the distance between particular characters. Producing a complete typeface is an enormous task. However, for people with a knack for drawing letterforms, the process is hugely rewarding.

IN CLASS
start by using the given grids and only designing a few letters letters (all caps OR all lowercase). Use the time to wrap your head around how to use, manipulate the grid, how to create your own modulars, explore how tall and thin a typeface can be or how bold, short and thick, tall and thick, short and thin... *letters have to be filled not outlined. letters have work in black only. one color not multiple colors.
H, O, R, M, S
or
h, o, r, m, s

HOMEWORK
Research: http://modulartype.tumblr.com/ (don't be overly influenced -- no coping)

READ:
choose at least 2 to read about 25 Type Designers by Steven Heller (take notes)

READ: choose at least 2 to read about 8 Faces (take notes)
TRY: FontStruct, (online Tutorial, more tutorials)
EXPLORE + CREATE: 25
different fonts with 8 letters in each font

Before you leave make sure you understand the homework and the difference between handlettering and constructed letterforms/characters. You can only make constructed modular letterforms.

Based on what you did in class / what you learned in class finish 25 studies/sets (all 8 letters need to be used in each study). Organize your sketches while you are working. Use as many pages as you need to keep things organized and clear. Start by using the handouts to create the your initial studies. Once you get started you can also create your own grids/parts/ modulars. EXPLORE have fun. This should not be torture. Ugly is awesome. You have to make. The only thing you can't do is hand-letter letterforms. You just can't hand draw letters they have to be constructed. Make sure you know what this means before you start your homework!

You can do all 25 studies by hand (each study has 9 letters in them)
OR
15 studies by hand and 10 in Fonstruct
(you have to save and show them). If you hate fontstruct then don't use it! just try and and decide if you LOVE it you can only make 10 different fonts for your homework the rest have to be by hand)
Explore. Should be fun not torture. Fonstruct Shortcuts

H, O, R, M, S, A, D, G
or
h, o, r, m, s, a, d, g

HAND IN AT THE BEGINNING OF CLASS:
Have your 25 studies (with 8 letters in each study). Make a title page with your name and clip all the studies together to hand in. Make sure your studies are clear and organized. If you drew in pencil you need to go back and use pen, do not leave letters in outline form, fill them in, if you used fontstruct you have to print out your studies.

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Monday, August 27 - Thursday, Aug 30: Blitz with John Bielenberg and Ryan Clifford

HOMEWORK DUE WEDNESDAY SEPT 5
Explore more modular font options. Make your own grids, make your own modulars, push fontstuct whatever it takes. Many of you did fine -- you did the homework... but the solutions are a bit rough or are still to similar to each other. You need to push past the first ideas.

Do as many as you need to do so that on Wed. Sept 5 you have 3 great modular font options to put onto the computer on We.

Bring your laptop on Wed.
Bring your work you handed in on last Monday and any new work to class on Wed.
Be prepared to stand up and talk about the designers you researched.

From last week..
READ: choose at least 2 to read about 25 Type Designers by Steven Heller (take notes)
READ: choose at least 2 to read about 8 Faces (take notes)

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Monday, September 3: No Class: Labor Day
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Wednesday, September 5
_ Pin-up your 25 different sets of the letters H, O, R, M, S, A, D, G or h, o, r, m, s, a, d, g
_ Present Designers
_ Letterform construction
_ Illustrator Tutorial (path finder, outline view = command y,...)

HOMEWORK
Choose 3 most successful/interesting studies, put them into illustrator.
** need a bit of an illustrator refresher? WATCH: these | or top 10 illustrator tips |

Use the template
, draw each of your characters carefully and to the correct size, and explore different solutions to letters that are giving you trouble, refine in Illustrator and

Add these 6 letters to your 3 font directions: E U N T W Z /or/ e u n t w z

Print them out so we can see all the letters and be able to choose your final font direction.

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Monday, September 10

_ Pick final typeface direction
_ Lecture/refresher moodboards | more examples
_ Explore Design Directions

HOMEWORK
Finish characters: all the lower case OR all the upper case in illustrator or fontstruct.

Explore how to promote your font: Mood, Tone, Attributes of your font. What is the mood and tone? Develop 6 different design directions that exemplify your font. (subvert it, match it, enhance it, counter it, challenge it).

Design Direction = 1 image, 1 word (tone, mood, feeling), 1 pangram/phrase/lyric (at least 3 words), and WHY/the Concept. How you would show the construction and how would you use animation (gif)? Organize each design direction onto a 11 x 17 (= 6 sheets total)

* If you use FontStruct export as a font and put each letter in Illustrator and outline so your letters are objects in Illustrator for class.

Examples: Submerge | Resound | Metro | Salem | Primo | Beamer

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Wednesday, September 12

_ Pick Design Direction/Promotion
_ Build Illustrator Template, Build font in Glyphs: use this template

Watch Glyphs Tutorials
Cleaning up in Glyphs
Drawing good Paths
More Videos

HOMEWORK
_ Start getting all your letters into Glyphs get as many as you can into the program. Copy and paste. Cleaning up in Glyphs
_ Refine your Design Direction

_ Promotion idea explore 3 different Final Presentation options showing different ways how you can show this project on Behance remember file should be 1400px wide x (however long you need). Project presentation needs to include (short intro about the project, 1 image/photo illustration, 1 word, 1 phrase, animated gif, full alphabet and show how it is constructed -- the modules). Do not forgot to show us how you used modulars to create your letters (show at least 3 letters when showing construction)

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Monday, September 17

_ Work in class on refinements in Glyphs and Behance ideas and make Animated Gif(s) test, Compile process book

CREATING ANIMATED GIF
First step is to plan out the animation! What makes sense? Construction? Favorite Characters? All Characters?
Keep it simple!
1400 pixels wide is very wide so how can use use that space/width better?

Creating an animated gif in photoshop is very easy.
01) open Photoshop file size 1400 x 400px or any height you want, 72 dpi
02) change you background to a color (you can change it easily again later)
03) copy and paste each letter (at least 6 letters) on a different layer in the size and color you want the letter to be (photoshop will animate based on what is turned on in a layer)
04) under window: find animation
05) use frames not timeline
06) in frame one turn on what you want the viewer to see (change time to .1 sec)
07) duplicate frame and turn next letter on. (repeat 6 and 7 until you are done)
08) add transitions
09) add more time IF you want a pause
10) set it to repeat at least 3 times or forever
11) file save for web devices (will create a .gif)
12) test in a browser then upload to behance.

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Wednesday, September 19
_ Intro next project.

PROJECT DUE
Process Book must be well organized, labeled, name on it!. Make sure you include: Your name, Project Description, Project Overview, all of the process, notes you took, construction, final product. You can hand it in physically or you can create a pdf of all your process. (**All the homework, feedback, class notes etc go in to the process book.)

Post on Behance: a minimum of how to show off your font: 1 image, 1 word, 1 phase, animated gif, full alphabet, construction: how did you use a modular -- show us, explain it visually and/or verbal?)

Print out (1) 11 x 17 Black and White sheet of paper with a pangram (all letters!)

HAND IN DIGITAL FILES
Here is the Google Drive Folder. Make a folder with your name and upload it into Alex's folder or Andrea's folder
_ If you created a pdf of your process book hand in your pdf
_ Hand in a copy of your Font. The file names ends in .otf (not the Glyphs file the font file)
_ Hand in your final ILLUSTRATOR file of your font so we can check your digital craft