visual communication
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syllabus :: project 1 :: project 2 :: project 3 :: project 4 :: Readings/Handouts :: Class Google Drive | |||
................................................................. Professor: Alex Anderson ................................................................. :- 25 Type Designers |
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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ZINE: Font Characteristics - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Graphic design professionals are expected to recognize an almost infinite number of typefaces; it is essential, therefore, that students begin by learning the parts of the letter (terms), characteristics and to classify typefaces into these major historical, categories (type classifications): Old Style, Transitional, Modern, Slab Serif, Sans Serif. During this project you will become the resident expert of a given font. You learn everything there is to know about that font including: its classification, characteristic details, who designed it, when it was designed,...And then visually teach what you know to us in a series of typographic posters. Project Learning Objectives Design Canon Poster/Flyer Contents *Don't forget any of these: Your Name, Year, Font Name, Designer's Name, Designer's birth and death, Font Name, Font Classification, Definition of Classification, Date font was designed and at least 1 quote. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - _ Before you go to Watson ... Create three 11x17 b/w printouts: 1 sheet with all caps, 1 sheet of all lowercase, 1 sheet of punctuation and numbers. Make the characters as large as you can at least 72 point. Print them out for next class. *On one of the 11x17 sheets include the following information about your font. HOMEWORK (it is a long list you need to do it all: Readings, Prep, Research...)) PARTS OF THE LETTER BINGO next class be prepared RESEARCH: YOUR FONT: everything you can find about your font and the designer. Start designing your process book all of this goes in it (design it as 8.5 x 11 landscape). Go online, Go to the KU Library! History of the font/designer/classification. Research and write at least 1000 words about the origins of your font. Can be specifically about your font, or about the classification or both. Identify/find at least 3 quotes about your font, person, typography… https://typography.guru/quote/ History of the world. What was happening in the world the year/decade your font was designed, is it at all a reflection of the times? (no word min or max, not included in 1000 words or 500 words, is its own thing). Find 3 - 6 images from from Flickr Commons from that event, year, period... Biography of your font designer: 500 words about the font designer. Include when and where they were born, died, list other fonts they designed Bibliography: must included a bibliography, use at least 4 resources and only 2 of those can be online. That means you have to find a book, article.....include your bibliography in your process book - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WORKING IN CLASS: Identify these characteristics you can about your font... READ and use Designing with Type in class to help you identify and talk about the characteristics of your font How can you teach us (the viewer) about your font. How can we tell your font apart from another? What is distinctive? HOMEWORK How would you verbally explain them? HINT: Diagram, scientific, technical, mechanical, compare, compare/contrast. These are rough quick ideas on on to convey the characteristics of your font In an interesting and informative way. Explore 20 different ideas on how you can "diagrammatically" show us your fonts characteristics use 3 - 6 different characteristics. AT least 20 different ways to visually and verbally you have to use both verbal and visual. Verbal means you should have words describing what we are looking at. You are exploring the different ways you can dissect, examine, explain both visually and verbally. Sketch by hand or use the computer (use InDesign not Illustrator). Design on a 8.5 x 11 landscape iYou can have 2 explorations per page. If you did them on the computer PRINT in color (or b/w) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK (exploring layouts) Zine: 10 x 8 inches _ Characteristics: Explore 7 different spread ideas. 7 Different Designs. Show how to diagrammatically show/explain at least 6 - 10 characteristics of your font. Use Scale, Contrast, Tension. (Can be the same characteristics, or you can try can be different ones.) A different way to teach us about your font. Think about composition, type sizes (remember you can use really small type for captions or identifiers), use contrast, scale, tension. Have fun and really push your designs. PRINT them out in color with crop marks on 11 x 17 sheet of paper. Each spread should be a different idea. _ Explore 3 different ways to show the entire alphabet, punctuation, numbers on spread. How can you show off/identify the characteristics of your font?. On the spread include the font name and classification. Think about composition, type sizes (remember you can use really small type for captions or identifiers), use contrast, scale, tension. Have fun and really push your designs. PRINT them out in color with crop marks on 11 x 17 sheet of paper. Each spread should be a different idea. REMEMBER: scale, color, size relationships, how to make it look "technical", mechanical, informational. Big's BIG smalls small. Smallest size can be 5pt. No limit on LARGE. PRINT your 10 spreads on 11 x 17 in color with crop marks. Your designs are on 10 x 16 so we need to see where the page ends - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK Create 4 different Designer Bio spreads. Make sure you include the designers name, birth – death, other fonts they designed. Print them full size with crop marks AND print the grid in color or b/w. Front and Back Cover: what have you done so far that could be cropped, over printed, translated into an interesting cover? You can use parts from any design or just design covers that look cool. Zine covers should be COOL :) Try at least 6 - 12 different cover ideas. You can print them small to fit onto 11 x 17 in color. The front and back will fit on an 11 x 17 with crop marks. If you want to save money you can print them smaller for this round. REMEMBER: scale, color, size relationships, how to make it look "technical", mechanical, informational. Big's BIG smalls small. Smallest size can be 5pt. No limit on LARGE. BRING all your spreads from last class also!!! don't leave them at home :) - - - - - - - - - - - - - - - - - - - In typography there are 4 rules regarding paragraph breaks: - - - - - - - - - - - - - - - - - - - Don’t rely on the software to judge where hyphens should be placed. At the end of lines, leave at least two characters behind and take at least three forward. For example, “ele-gantly” is acceptable, but “elegant-ly” is not because it takes too little of the word to the next line. Avoid leaving the stub end of a hyphenated word or any word shorter then four letters as the last line of a paragraph. Avoid more then 3 consecutive hyphenated lines. Avoid hyphenating or breaking proper names and titles. Creating a non-breaking space before and after the name will ensure that the name will not break. Avoid beginning three consecutive lines with the same word Hyphenation Rules - - - - - - - - - - - - - - - - - - - Justify text only if the line is long enough to prevent awkward and inconsistent word spacing. The only time you can safely justify text is if your type is small enough and your line is long enough, as in books where the text goes all the way across the page. If your line is shorter, as in newsletter, or if you don't have many words on the line, than as the type aligns to the margins the words space themselves to accommodate it. It usually looks awkward. You've seen newspaper columns where all text is justified, often with a word stretching all the way across the column, or a little word on either side of the column with a big gap in the middle. Gross. But that's what can happen with justified type. When you do it, the effect might not be as radical as the newspaper column, but if your lines are relatively short, you will inevitably end up with uncomfortable gaps in some lines, while other lines will be all squished together. When your work comes out of the printer, turn it upside down and squint at it. The rivers will be very easy to spot. Get rid of them. Try squinting at the example on the bottom of the previous page. Rivers Widows and Orphans Widow Orphan - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK Bring in both ZINES (printed, trim, folded), NOT STAPLED. Contents of the Zine (can be in any order) *Somewhere in the Zine should be the basic information -- don't forget any of these: Your Name, Year, Font Name, Designer's Name, Designer's birth and death, Font Name, Font Classification, Definition of Classification, Date font was designed and at least 1 quote. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - HOMEWORK Print, trim and fold it for Monday... - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - _Simple mock-up (NEW download it) in Photoshop. Export your spreads as PNG files, Spreads, High Res... Directions and example of 1 spread are here _Sending to Jayhawk read directions. Saddle Stiched. Print on 24# or 32# or your own paper (bring it trimmed to 11 x 17). Single page pdf. First page is front cover, last page is the back cover. Bleed your colors. Trim and fold to 10 x 8. Saddle Stich. Remember you pdf shoudl be 12 pages or 16 pages total. Send your files via www.jayhawkinkpod.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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