visual communication
Typography 1

 

  TYPE 01 :: project one :: project two :: project three :: paper :: project four :: project five

::::::::::::::::::::::::::::::::::::::::::::
:: Research

:- AIGA design archives
:- Design Encyclopedia | index |
:- Design Museum
:- Design Observer | theory + critism
:- Grid: wikipedia
:- Typotheque
:- Type Cultur
:- Typography: wikipedia
:- Visual Thesaurus
:- Type Base
:- Counterspace

::::::::::::::::::::::::::::::::::::::::::::
::
Short films :: Audio

:- films by Hillman Curtis
:- sagmeister | scher | carson
:- Type Radio
:- Type Culture Movies

::::::::::::::::::::::::::::::::::::::::::::
::
Supplies

:- buy.com (13 x 19 paper)
:- mr. french (paper)
:- dick blick (supplies)
:- CD stuff

:::::::::::::::::::::::::::::::::::::::::::
email:
Andrea Herstowski

 

 

::::

 

 


 


 

 

 

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Project Five: DESTINY POSTER | project brief pdf |

Design a poster using a photograph, and 2 pieces of text. 1. One text is a fortune destiny has chosen for you. 2. The second piece of text you must find it can be a poem, quotation, passage from a book, song lyrics, ect. The text should turn the fortune, show it in a different light, change its initial meaning, contrast it, oppose it, ect. 3. The photo should do the same thing as the second piece of text. The image can not be downloaded off the internet – I am serious here. I WILL NOT give you any feedback if you show up to class with any downloaded images (there are hundreds of photography books in the library).

When you are looking for images and text AVOID the trite, the cliche, the inspirational.

Analyze the texts/images and classify them into three levels of informational importance: dominant, sub-dominant, subordinate. These levels can be reordered throughout your design explorations. Also identify 1 – 3 words that can be called out. The words can be from your fortune, from your text, your word list or a combination of both.

In this project well continue to learn to see typography in two ways:
1. as visual elements in a two-dimensional composition
2. as information which requires hierarchical organization

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
DATES
This project proceeds at a quick pace. Have what is due ready for each class. If you get behind it will be a great disadvantage to you.

mon, November 26
CLASS DISCUSSION ON THE FOLLOWING...
3 different concept directions for your poster
(12 must be in your process book take the best 3 to present in class.
AVOIDING the trite and the cliché.)
Present your ideas to the class in professional manner; for each concept you will
need 3 boards = fortune, image, text

homework: you will need the following things to do your homework.

Per the class discussion you should have the image and the second text you are going to use for your final. Also you should have 1 to 3 words identified to use large on your poster.

One of the first steps for your homework is to get a good scan of your image.

Look at the size of the image: f your image large (around 5 x 7 or larger scan it at least 150 to 300 dpi (no larger) save it as a psd file or very high jpeg. (psd is preferred).

If your image is smaller than 4 x 6 ish in the book scan it as 300 to 600 dpi.

Toolkit of parts: you need all of the following to do what you have to do.

IMAGE
– image print it 30 times around* 7 x 10 inches in dimension (depends on proportion of your image)

GRID
-- 5 copies of the poster grid printed out full size on 11 x 17 (white)
-- 5 copies of the poster grid printed out full size on 11 x 17 (black)
-- 5 copies of the poster grid printed out half size on 8.5 x 11 (white)
-- 5 copies of the poster grid printed out half size on 8.5 x 11 (black)
click to download full size grid | half size grid

Colored paper
– 2 sheets of black paper
– 2 sheets of colored paper

TEXT
– typeset your fortune on the computer in 3 different sizes and 2 weights, size examples 8pt, 14pt, 24pt. Print out black text on white paper and white text on black. you will need it at least 20 times total.

– typeset your second text on the computer in 3 different sizes and 3 weights, size examples 8pt, 14pt, 24pt. Print out black text on white paper and white text on black. you will need it at least 20 times total.

– As per class discussion take 1 of your concepts. Print out the 1 to 3 words that you have identified as words to use large on the poster. Print them out large at least 3 sizes, 2 fonts, 2 weights. size examples 48pt, 72pt 120pt or 300pt. you will need it at least 20 times total. make sure you have it both in black and in white.

Fonts you can use 1 sans 1 serif: (have a reason for your choices)
– DIN
– Meta
– Interstate
– Futura
– Univers
– Akzidenz Grotesk

– Sabon
– Adobe Garamond
– ITC Baskerville
– Bembo
– Rockwell or Serifa or Belizio
– Mrs. Eaves

– Cholla
– Disturbance

DESIGN EXPLORATION:
Once you have all the above done: create 5 - 10 different visual solutions of your poster. All design explorations done by cut and paste. Please get your text out of the computer but NO computer designs
(computer designs will not be discussed in class).

Explore:
– clear hierarchy ALWAYS what are we to read 1st 2nd 3rd..
– use the grid as a place to put text and image
– explore: scale, justapostion and contrast
– how type and image can work together on the poster
– how can type and image interact with each other

Avoid:
– do not use the image as the entire background
– one more time do not use the image as the entire background do not gray it back and put text on top of it.
– do not repeat the texts over and over
– do not use the image more than 2xs in one poster.
– you may try diagonal text but do not over use it in your explorations
– you may try vertical text but do not over use it.

wed, November 29
bring in your 5 10 cut and paste designs for class discussion

we will be working in class on 10 more cut and paste explorations. BRING all of your tool kit parts. Make sure you have enough parts left to make 10 posters in class. Make sure you have your image at least 15 times full size and 10 times half size.

homework: As per class discussion go to the computer and EXPLORE 5 - 10 different directions of the poster. How do the type and image work together, what can be done to create a clear hierarchy, what can be done to make it more dynamic? how can color be used? rules, color fields...
Print out and ready to present in class. Print all explorations full size and full color.

mon, December 3
project 4 due: date has changed again just because of printing concerns. I will not look at any designs after Wed. The project is due Wed Nov 29th. I am just giving you extra time to print. You have a handout of what is due with project 4. If you are not sure please download Project4_finalspecs.pdf

Class collection: of all typographer papers
Class discussion: of your design explorations of the poster.

homework: As per class discussion refine 1 final direction on the computer with 3 – 5 variations for each. Come to class with them printed out and ready for class. print in color 11 x 17

wed, December 5
work in lab

you will need to buy (3) 13 x 19 (if your color or images bleed off the page. sheets of paper from the bookstore you should by more then one sheet in case you don’t like the colors or you “mess up”

homework: finalize and print

Final Wed Dec 12
1 direction
11 x 17 mounted on black board with a 2 inch boarder all around
(board = 15 x 21)
tissue overlay, name on back
Process book, title page, project brief, project overview
PDF of final poster

PLUS your bound version of the typographer paper (counts as part of your final grade)

11:30 class: final is at 11:30 on Wednesday Dec 12
2:30 class: final is at 4:30 on Wednesday Dec 12

you can pick up your project the first day of classes next semester

::::

::::::::::::::::::::::::::::::::
:: Classification

:- type measurement
:- brief history of type
:- evolution of type
:- thinking with type
:- timeline
:- eriks typo tips
:- bembos zoo
:- typoorganism

::::::::::::::::::::::::::::::::
::
Font Houses :: Designers

:- typography.com
:- letterror
:- emigre
:- house industries
:- T-26
:- underware
:- typophile
:- font brothers
:- astigmatic

. . . . . . . . . . . . . . . . . . . .
:- Public Lettering