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associate professor Andrea Herstowski
University of Kansas | School of Architecture, Design and Planning | Visual Communication Design | Graphic Design

 

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Homepage:

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:- Teaching Statement
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Selected Class Projects
:- Bookcovers: Developing a Series
:- Famous Speech: Motion vs. Print
:- Creating Interaction
:- Workbook: Type Rules Illustrated
:- Senior Portfolio Class
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Sample...
:- Syllabus
:- Rubric
:- Student Observations/Reflections
:- Class Portal
:- Class Project Outline
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Recognition
:- Teaching/Student Awards
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Contact Info
e: herstow@ku.edu
c: 795 393 9382

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Sample Rubric
Every project is graded using a rubric, what is on it, changes based on goals and objectives of the project.

GRADE RUBRIC
1 = unacceptable, 3 = average/good, 5 = exceptional

Bookcover Series
50% process

Process: prepared for every class, followed directions, participated in class discussions. Process is a major part of your grade. The process work is not only checked that you did it but it is also evaluated on how well you did it – was it thoughtful, well done or was it just completed?

| 1 | 2 | 3 | 4 | 5 | prepared for class and participated in class discussions
| 1 | 2 | 3 | 4 | 5 | process: image research and exploration
| 1 | 2 | 3 | 4 | 5 | process: explored different ideas
| 1 | 2 | 3 | 4 | 5 | process: design exploration of variations
| 1 | 2 | 3 | 4 | 5 | prepared process book as directed

40% product
| 1 | 2 | 3 | 4 | 5 | series is kinetic, not static, not cut and paste
| 1 | 2 | 3 | 4 | 5 | bookcovers reflect concept, to suggest
| 1 | 2 | 3 | 4 | 5 | covers match defined mood/tone
| 1 | 2 | 3 | 4 | 5 | images are meaningful, twist meaning
| 1 | 2 | 3 | 4 | 5 | viewer can easily navigate: read the title, find the author
| 1 | 2 | 3 | 4 | 5 | horizontal alignments / negative space /white space
| 1 | 2 | 3 | 4 | 5 | typographic details: hyphenation, dashes, quotes, type size, type color, line length, leading
| 1 | 2 | 3 | 4 | 5 | integration of type and image

10% craft
| 1 | 2 | 3 | 4 | 5 | printed and produced as directed
| 1 | 2 | 3 | 4 | 5 | clean, straight edges

 

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