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associate professor Andrea Herstowski
University of Kansas | School of Architecture, Design and Planning | Visual Communication Design | Graphic Design

 

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Homepage:

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:- Teaching Statement
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Selected Class Projects
:- Bookcovers: Developing a Series
:- Famous Speech: Motion vs. Print
:- Creating Interaction
:- Workbook: Type Rules Illustrated
:- Senior Portfolio Class
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Sample...
:- Syllabus
:- Rubric
:- Student Observations/Reflections
:- Class Portal
:- Class Project Outline
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Recognition
:- Teaching/Student Awards
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Contact Info
e: herstow@ku.edu
c: 795 393 9382

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VISC 302
Typography 02: Syllabus


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office 354: hours 2:30 - 4:30 Wednesday or by appointment

email: herstow@ku.edu
class blog: http://kutype02.blogspot.com/

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This course develops advanced skills in typography and communication design, including the study of type and motion. Students learn to conceptualize and visualize more complex bodies of information for a variety of communicative purposes. Projects encourage students to develop a deeper understanding of the expressive potential of type and image and to develop critical and creative thinking skills with which to assess the effectiveness of their own work and that of their peers. The class continues to explore the discipline, function and tradition of typography as it relates to visual and verbal communication.

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OBJECTIVES

Course objectives are to encourage an active exchange of ideas and information which allows students to develop the ability to clearly articulate their ideas and thought processes in relation to their work. This leads to a more focused method for developing and expressing ideas effectively.

__ Provide an overview of the expressive and aesthetic dimensions of typography
__ Develop a critical perspective on the technological, cultural and aesthetic qualities of typography
__ Explore the use of typography
__ Solve design problems while working within specific limitations
__ Demonstrate independent problem solving
__ Enhance technical proficiency

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REQUIRED TEXT

__ Graphic Design: The New Basics: Ellen Lupton
__ Getting it Right with Type: Victoria Squire
__ Typographic Systems of Design: Kimberly Elam

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RECOMMEDED TEXT
__ Layout Workbook: A Real-World Guide to Building Pages in Graphic Design by Kristin Cullen
__ From Gutenburg to Open Type by Robin Dodd
__ Type Heresy: Breaking the Ten Commandments of Typography by Paul Felton
__ 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection by Wilson Harvey
__ 20th Century remix by Lewis Blackwell
__ The Mac is not a Typewriter by Robin Williams
__ Making and Breaking the Grid by Tim Samara
__ Thinking with Type: A Critical Guide for Designers... by Ellen Lupton
__ Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits by Steven Heller

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PROJECT EVALUATION PROCEDURE

You will be graded in the following 3 categories.
These categories will together make up your final grade each project.

50 % Process: includes demonstrated process of idea development, research, type/image studies,concept development, quantity and quality of sketches. More than just one idea explored,
prepared for class and critique participation. I will keep track of your process. And you will hand in
a process book at the end of each project.

40 % Product: comprehension of problem, originality of solution, appropriateness of solution, typography, visual invention, visual aesthetic, application/translation of concept, followed the assignment sheet or directives given in class.

10 % Craftsmanship: presentation of final, neatness, precision, technical proficiency, appropriate materials, poor craft can reduce a project grade by 1 full grade. You are learning to be professional and craft is a large part of being professional.

Levels of Performance
A superior / exceeds expectations
B good
C satisfactory / meets expectations / work was done up to expectations but not beyond
D weak
F unacceptable

PLEASE NOTE: The grade “C” is considered the average for evaluations given in this course. If a submitted project meets the stated requirements for the project – concept, preparatory work, homework, design exploration, variations in design exploration, final product – a grade “C” will be given. Work that exceeds expectations will earn a higher points in the “B” range, work that is exceptional earns an “A”. Conversely, work that does not meet the requirements for the project will earn a lower grade thaen “C”.

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PROFESSIONALISM is very important and will effect how you ultimately do in the Review. If you miss the mark on any of these points you will find yourself not passing the Review.
__ attend class on time and stay throughout the whole class period
__ prepared for every class
__ participate in classroom discussions/crits
__ maintain a positive and open-minded attitude
__ demonstrate neat, self-disciplined and timely work habits
__ progressively achieve the highest standards of quality

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LATE PROJECTS
All projects are due on the date and in the condition set by the instructor. Late projects will be
penalized by lowering the project grade by one full letter grade. After three class periods the late project will no longer be accepted. If a project is handed in incorrectly it will be considered late and will have to be redone by the review.

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PROCESS BOOK
A process book will be handed in with each project. The process book contains ALL your sketches, refinements, notes... from the project. Directions will be given specifically for each project. It should be organized, neat and professional.

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REVIEW
: Wednesday, May 5, 2010
All projects from last semester and this semester should be retained for Portfolio Review. To pass the review you must have a grade of C+ or higher AND pass the Visual Community faculty review of all your course work (the entire year of work) Review will take place on Wednesday, May 5.

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ATTENDANCE POLICY
Attendance is required for each class period and for the full class period specified by the instructor.
The maximum number of allowed absences is (3) three.
On your 4th absence you will be dropped from the class.

Roll will be taken at the beginning of each class period. You will be considered late if you are not present at the time roll has been called. If you are not prepared for class, leave to go make copies, go to your locker or go to the print lab you will be counted as late. Being late demonstrates a lack of respect and responsibility to both your peers and your instructor so BE ON TIME. A combination of three late marks and/or three left-early marks will equal one absence. Attendance is vital for achievement and the acquisition of good work habits. As followed by University policy no absence is excused. (one exception is religious holidays). So choose your absences wisely.

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ADA NOTE
If you have special needs as addressed by the Americans with Disabilities Act (ADA), please notify me immediately so that appropriate accommodations can be provided.

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MISCONDUCT
Read and abide by the rules of non-academic and academic misconduct. The instructor adheres to the policies.

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RELIGIOUS HOLIDAYS
If any scheduled course meeting conflicts with mandated religious observance, the student must notify the instructor prior the day of the observance that the student will be absent.

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SUPPLIES
Students will be expected to present their work in a professional manner. Quality tools and materials should be considered as an investment in one’s future.

— notebook for class notes and assignments (bring to every class)
— 3-ring binder for handouts
— earphones
— tracing paper (pad or roll min.12 inches wide)
— required text books
— self-healing mat to cut on in class (not too big not too small)
— push pins (always bring to class)
— media device: flash key, hard-drive, ipod...
— fine and thick nibbed markers for sketching
— transparent tape (NO glue sticks!)
— white paper tape or masking tape
— steel ruler with cork back (18 inches) AND a heavy ruler at least 24 inches
— x-acto knife with #11 blades
— scissors
— black core board
— studio tac or 3M product in a roll

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