visual communication
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:: syllabus :: bookcovers :: timeline :: workbook :: speech :: journal :: class blog :: | |||
:::::::::::::::::::::::::::::::::::::::::::: What is Sign, Index Symbol Who is Chip Kidd? Who is John Gall? Writing Concept and Audience
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::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Can you judge a book by it’s cover? Of course you can. How is your book going to be judged? With this project you are responsible for the concept and content of 3 book jacket designs, end papers (pattern, color, image), one title page and the first spread (type only). These 3 books are to be designed as part of a set, yet each individually needs to stand on it’s own. The solutions should be an organic, kinetic series not a cookie cutter series. When you are looking at examples look for bookcovers that are a series but are not designed in the exact same way. Your solutions should be dynamic and compelling. The your audience shouldn't resist picking it up and finding out more. Learning Objectives Size: cover 6 x 9in, spine .75in, 6 x 9in, flaps 2.75in (final flat size is 18.25 x 8 inches) Image: The artwork can be illustrations or photographs by you or found in something you can scan in. All art needs to be of high quality. IF you find an image line it has to be VERY VERY large. If it is not high enough quality I insist that you find a new image. (images online are 72dpi and that quality is not high enough for print work, so don't even try it, the image must be high res no jpg grizzle) Typography: choose a sans serif and serif font from the approved font list. If you want to try other fonts, you may for the TITLE only. The font you chose has to be appropriate and match the concept. And I have to approve it. Color palette: your photos can be black an white, colorize, or full 4 color. Develop a color palette of 4 colors plus black for the series of book covers. Sign, Index Symbol: explore sign and index in your cover designs :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK (download handout) -- What makes a successful bookjacket? read the links on the upper left, pull examples and take notes what was successful / not successful and why and do you agree.. (your first journal assignment is tied to this project so read through it and try to do both at the same time) -- Define your series: what are your 3 books: what are the titles, subtitles, authors, genres. Choose wisely, no cookbooks, nothing very very well known or well done. -- Research: Find text about your subject/topic/author. You will need information about your author and your books, include on the back and flap of your final designs: if you use an existing book you can use all that copy from the book cover/flap. if it doesn't have a flap you need to find more info: author info and about the book info. -- Associated word list: create word list, at least 50 descriptive words, the list goes on and on, a free flow of words. how are the books supposed to feel, mood, express: cloudy, misty, gray, dark, mysterious, shadows, broken glass, rough, ... you may use my subscription to -- Tone: Are your books serious, humorous, informative, how-to, journal, fiction, non-fiction? Write down 3 – 5 words that define the tone of your series. -- Concept statement (part one). Find 10 quotes, phrases, part of a poem, song, etc that sets the mood/tone/feeling of your series. Quotes, phases, passages from your books can count towards the 10. All should evoke a mood/feeling/set the tone. Look for one that fits the entire series but if it works for just one of your covers you may use it. (please read the concept statement page and take notes). Lastly go to WalMart or Home Depot to the paint section and collect color swatches of colors you think match your tone and to suggest list. Gather a lot of them. Also you collect textures and patterns. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Working in class to develop a concept, to suggest, design objectives. Discuss color palette and ideas for visuals (avoid the cliche, what could be the index?) Each of you will be give a proportion page. You need to type up the text, learn how to "do" the grid. Post it on the CLASS BLOG and be prepared to teach the class your proprotion. HOMEWORK Proportion worsksheet: work with your partner/group to on a presentation to the class about your assigened proportion. Tschichold, Proportional, Ratio, Golden Section, Axe.... Type up the text given, add any information from the web, teach us how to make your assigned proportion on 18.25 x 9in. cover 6 x 9in, spine .75in, 6 x 9in, flaps 2.75in. Post text and example on the VisCom server: wertzberger folder. Audience Persona: Write one audience profile (one person). Who would buy your book? What section of the book store is your book located? What is their age, sex, education, what are their interests? Please read through the examples before you begin. Write Concept statement: Try several you will not get it the first time. Please attempt it at least 3 times (i want to see all three.) Make a hybrid word. Define the words used in the compound word. Make a list. OR Use a quote, or definition and look at your to suggest list. Type studies: the solutions are type only. Look at all your options, set one title and author in all caps and again in upper/lower case. reg, bold, italic *type studies. Try at least 15 fonts off the approved font list. PLUS if you want to look at fonts off the font list that is fine. They do not count towards your 15. (you may use any off the server or off dafont.com or... The entire font family can be used {italic, bold, extended...}. Identify 3 font combinations that you fell represent the mood/tone/feeling of your series. Color palette: what colors will work to emotively represent your series. Think series: Develop a color palette for the series of book covers. Visuals: images (icons, illustrations, photos), color palette, patterns. Images can be found in design annuals, books or your own (no low res online images allowed. if it looks bad you can't use it and i get to decide on what looks bad not you.) At least 20 different visuals (think sign and index). Avoid the cliche. Follow your concept. here are some links to vector images sites: Read: Look: Graphic Design Referenced: On Shelves pages 274 - 297 HOMEWORK Read: "foundation" handout get it off the server Concept et all: Rewrite/refine: concept, persona, tone, objectives, to suggest. *you can post them on your blog. name it revised concept so i can find it easy. Concept poster: it should have your concept statement make LARGER, tittles of the books, audience persona, to suggest. 11 x 17 black and white. tall or wide. optional other stuff to include if you have room on the poster: tone/style, color palette, fonts that you want to use. example: download pdf Visuals: refine search for more images (icons, illustrations, photos), color palette, patterns. Images can be found in design annuals, books or your own (no low res online images allowed. if it looks bad you can't use it and i get to decide on what looks bad not you.) AVOID the cliche and the trite. How can you combine/juxtapose images, how can you use semiotics/index? Shift meanings. Manipulate structures. EXPORE. Make an image board to bring to class. Using photoshop/illustrator explore how to manipulate your image(s): contrast, colorize, bitmap, livetrace... and different ways to crop them. Type studies: decide on 3 different fonts you think would work, set all 3 titles and authors. Again just using one title and author explore graphic treatments of the titles: size, contrast, manipulation, rules, boarders. try 15 - 25 different ideas (think of it as a "logo") Process Book: read what is do for you process book and begin getting it all together. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK You have a good idea what your concept is, tone, mood, audience NOW explore how this can bee translated into a look. Intrigue, not cliche, not trite. Exciting, dyamic, fresh. Explore Grid. Choose a grid and explore it. How can you change proportions, manipulate the structure. REMEMBER: All books in the series should use the same grid but different proportions Explore Image Combinations: combining images, juxtapose, how can you sift meaning? how can you use index? Explore Design Principles: scale, contast, color, figure ground Explore... framing, layers, transparency, pattern, croping the image, turning it upside down, sideways, change its color, more satuated, less saturated, bitmapped, 2 color, add pattern, add color fields, try the title large, try it small, try it some sort of boarder, cut the boarder, boarder the book, cut the boarder of the book. ALWAYS look at the book flat thinking of the front, spine, back as a spread AND as a folded object that you turn to get the information. Work full size and full color. SAVE files a s pdf so we can look at them onscreen. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK first idea: translate your idea and explore it into the entire series. second idea: translate your idea and explore it into the entire series. third idea: translate your idea and explore it into the entire series. AT THIS STAGE you are exploring: contrast, cropping, tension, scale, layering, how text and image work together, how things can wrap around the book, MEANING. Total 18 bookjackets for class, print them all out 11 x 17 for Monday Update process book :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK This round of variations: what are you doing to change, manipulate, twist meaning? what are you doing to draw the potential reader to the book? what is the story your bookcover is telling? is is cliche? is it over designed? how does the typography work with the image? does the "style" match? what can you do with scale, alignments, contrast? Find a horizontal line and use it through the flaps, back, front and spine. Explore what color pattern you are going to print on the back/ end papers. Each bookjacket should have its own identity. No print outs. Bring your designs digitally. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK Finalize 1 series (variations based on individual meetings). This round of variation: continue with asking these questons... what are you doing to change, manipulate, twist meanin? what are you doing to draw the potential reader into the book? what is the story your bookcover is telling? is is cliche? is it over designed? How does the typography work with the image? Does the "style" match? What can you do with scale, alignments, contrast? Bring printouts DIGITAL FILES with you to class on Monday to crit :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK Bring printouts printed on 11 x 17, full color, trimmed and folded to Wednesday's Class.You do not have to print them on the epson. But you should have a test printed on the epson - 1 sheet wit AND HOMEWORK :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK AND BOOKCOVERS... PROJECT DUE MONDAY FEB 22 design studies last 2 pages MONDAY FEB 22 DUE :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK design studies last 2 pages *From today on NO CLASS TIME will be spent on the bookcovers if you need feedback send me a pdf (SMALL!!!!!! save it SMALL!!!) or find me outside of class. Think and sketch. Brainstorm. Look and feel studies develop a list of different conceptual or formal ways you could visualize your TIME as it relates to your topic. How can you show time? Is time linear? Does time overlap? How do you show more years happened between some events than others? Format is it a large wall graphic, a poster, a spread or an accordian book? :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: HOMEWORK
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