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:: FINAL DELIVERABLES :: REFINE/EXPAND :: PERSONAL BRANDING :: REDO :: BRANDING :: WEBSITE :: PORTFOLIO
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:: Calendar :: Google Drive :: Assessment :: Research :: Blurbs :: Coverletters :: Getting a Job :: Salary :: LinkedIn Tips



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Professor: Andrea Herstowski
Office: 353 Chalmers Hall
Office hours: by appointment
email: herstow@ku.edu

Professor: Alex Anderson
Office: 353 Chalmers Hall
Office hours: by appointment
email: alexandersoncreative@gmail.com

 

 


 

 

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PROJECT DESCRIPTION / BLURBS
Titles and Project Descriptions/blurbs

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Titles and blurbs are very important that they are descriptive, clear, well written and consistent. How do you title your projects. Make them consistent. Edit/rewrite our project descriptions so they are in the same voice. Are descriptive
but not obvious.

do not write “this is a poster”
do not write“This project”,
do not write“We or I was asked to”

... use the active voice.
Think about ... Challenge, Concept, Solution,
Think about ... Audience, Mood/Tone, Keywords
Think about ... Typeface, Color palette

Examples four different approaches

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Heifer International

Heifer International is a non-profit group that turns small monetary donations into big opportunities. Created a series of posters under the concept of simple math: through a donation of a cow with Heifer International, families living
in third countries can put food on the table, money in their pockets, and independently achieve dignified success and stability. The illustrative style, photography approach, and bright color palette are woven throughout the collateral;
aiming to target a younger audience as well as intrigue older adults.

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MOBILE APP

Porter
Porter is a mobile application that helps travelers document, navigate, and share their experiences with friends and family while they are abroad. Integration of location, journaling, data-free maps, reviews, and helpful hints allows users to
document their daily travel experiences without the stress of documenting everything by hand.

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Flor: Farm to Table Tortilla Packaging

fresh, authentic, sophisticated, fun, playful, modern.
Flor is a farm-to-table tortilla brand geared toward the modern mother who takes pride in the quality foods she feeds her family. Taking inspiration from the intricate patterns found on antique Mexican tiles and tapestries, Flor tortillas are
sophisticated, yet playful enough to appeal to her kids. Available in three flavors: Original, Chipotle Chili, and Honey Wheat.

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Plip

Rethinking social interaction through augmented reality

Concept

A new social media concept that links users through the physical space they share, instead of hashtags or followers. Users write and launch “plips”: small, text-based posts that can only be read and discovered once other users walk into
range of the location from which they were originally posted. Designed to build a sense of local community, Plip encourages connections between you and the people around you.

Approach
Cool, contemporary colors help position this app within existing social media worlds. New inter-face and interaction methods give Plip a unique appeal, while more traditional feed-style screens present users a sense of familiarity.