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REFINE/EXPAND AN EXISTING PROJECT
Which project needs a to be refined
and
tell
a better verbal
and
a better visual story?
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Read through all of this. Pick a couple of projects to think about/ write about following the following prompts and pick one project to refine and expand.
Pick any projects you have done so far from the food truck to app to mag to self initiated... Please keep in mind for this project it should be be a project that you already have the visuals figured out but it just needs time to be refined or maybe expanded to be in your portfolio. Do not pick a project that you want to completely redo or restart. This is something that needs tweeking or expanding only.
Things to think about...
___ Develop a brand story/visual toolbox/toolkit
___ What can be added to make the concept, idea, product more compelling? richer? smarter?
___ How can you expand the touch-points of the project?
___ Where would people find it? Or see it? Or interact with it?
___ How could you use social media
(this is a given these days)
___ Showing an adaptive web/mobile solution (how does your design translate to a homepage, ipad to the mobile phone?
___ Could you add lifestyle photography to warm it up? Establish the target audience visually?
___ Refine typographic details (kerning, tracking, leading, hierarchy)
Things people have done before: expand advocacy poster to a campaign, redo sophomore app, redefine food truck, transform something from print to web, refine something that was ok into something great...
___ IF (good example of what you can do with a campaign)
___ Chatterbox: started as food truck)
___ Freely (added web and environmental)
___ Navager (was a print magazine before)
___ Papes (was just a font)
___ Encyclopedia for Woman (added web experience)
___ Memento (refined Sophomore app)
___ Slowpoke (refined sophomore food truck and epxerience)
___ Plip (completely refined sophomore app)
___ Wayside (refined covers and made book marks and animated gif
Things to think about...
expand advocacy poster or single poster into a campaign
Most likely you like one of your two posters. Make sure you have a concept. Make sure your concept is clear on the poster. How can you make it clearer. What do you need to do to refine the type or imagary? How can you expand the visual toolkit? Where would people see it? What do you want us (the audience to do). When you are expanding you are adding 2 - 3 places people might see the poster in different forms/formats/medias. And expand what you want us to do. If we are going to an instagram page, or a website or ..... what does that look like? Be smart about what you add. Don't just add buttons :) Feel free to talk to any of us about this proejct we are happy to help! Also you had a lot of writing and process so think about showing process.
(in the past these expansions have been great and get a lot of postive recognition -- you have done the hard work now it requires just a bit more thinking and some making)
public type
for your portfolio you only need to show 3 - 5 spreads. Pick the best ones, fix the type on them. Maybe you want to show the photography you took. DO NOT FIND A MOCK UP that is the wrong size and think it will be ok. It isn't.
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*when adding lifestyle or any imagery that isn't yours : remember to credit it to the person/course.. and you should say somewhere at the bottom with the credit this is a student project!
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