Visual Communication
portfolio class

resources ::calendar :: binder :: AIGA salary calculator :: tips

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Design does not happen in a vacuum. Clear verbal skills are all important in communicating your ideas to clients and design team members. For all critiques, students are expected to come prepared to present their concepts, discuss how the form of their design supports their concept, and describe how they arrived at their ideas. Providing comment to your peers is a privilege. You will benefit from both giving and receiving feedback—you do not have to "like" another's work, but you must provide insightful commentary in a courteous and productive manner.

iPad project
Font Design/Character Development
Packaging
Motion
Branding
Poster

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Branding
The most important part of a the branding project concept and execution.

Take a look at close look at
Branding Served
Brand New

PROCESS
Step 1: Define your design objectives. What is the look and feel. Audience profile. Create a moodboard including illustration style or photography style. Color palette. Type faces. Step 2: Sketch at least 50 logos or logotypes Step 3: Pick 3 directions and rough out at least 3 brand uses (brand extensions) Step 4: Refine one direction Step 5: Refine and build out to other brand extensions.

FINAL DELIVERABLES
— At least 5 brand extensions
Pick from: business card, signage, collateral (flyer, postcard, ...,) swag (t-shirt or hat or bag or button or... ), poster, package/lables, poster (poster or bus shelter or billboard), online experience (web or FB or twitter), app...

— Process and finals printed out and handed in for feedback.

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Step 1: Define your design objectives. What is the look and feel. Create or redefine an audience profile. Create a moodboard including illustration style or photography style. Color palette. Type faces. You know the branding process you follow it.

Step 2: Sketch at least 50 logos or logotypes (yes 50! you are trying to make this great so don't cheat and don't wait until the last night. Do 10+ a day!

to remind you of that that looks like


Step 3: Pick 3 directions and rough out at least 3 brand uses (brand extensions)

Step 4: Refine one direction

Step 5: Refine and build out to other brand extensions.