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motion
The most important part of a the motion project will be timing, sound and transitions. All must be as perfectly timed, sound clear, interesting but appropriate transitions..
Take a look at close look at recent motion projects
Motion Served
Motionographer
Art of the Title
PROCESS
Step 1: Define your design objectives. What is the look and feel. Create a moodboard including illustration style or photography style. Color palette. Type face. Call to action. What is someone supposed to do after they watch this? What is the mood and tone? Step 2: Sketch at least 3 storyboard ideas Step 3: Pick one direction, create an animate, select sound, explore transitions Step 4: Refined animatic Step 5: Refine sound, timing and transitions.
Final deliverables
__ Large and small files size quicktime movie
__ Process and final posted on behance upload motion to vimeo
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Monday, Sept 10
If you are planing on doing the ipad or typeface you are "required" to come to the lecture... we have to start a bit early 2:30 for the tutorials in the 200A lab. if just interested and want to learn about what you can do you are welcome to attend. Everyone needs to be in class from 4:00 to 5:30. *No class Wed.
iPad Lecture 2:30 pm: examples, rational and expectations. Even if you are not doing an iPad app now you are welcome to come so you have some reference in the future.
FontLab Lecture 3:15 pm: intro, drawing in illustrator (pen, width tool), drawing in FontLab, kerning, saving, generating font. Even if you are not designing a font for this next project you are welcome to attend so you can learn some basics about the program.
REQUIRED FOR EVERYONE: 4:00pm to 5:30pm small groups (branding, packaging, posters, motion, ipad, typeface)
HOMEWORK
Step 1: Define your design objectives. What is the look and feel. Create a moodboard including illustration style or photography style. Color palette. Type face. Call to action. What is someone supposed to do after they watch this? What is the mood and tone?
Step 2: Sketch at least 3 storyboard ideas by hand is fine but should be translated onto the computer. TIGHT storyboard with ideas for transitions indicated.
Storyboard should have a concept, visually interesting screens (ie. composition, scale, typography), and some written indication of sound and transitions.
Some good examples... we can see what is happening by looking at just the storyboard
http://www.artofthetitle.com/title/catch-me-if-you-can/http://www.artofthetitle.com/title/mad-men
http://www.artofthetitle.com/title/dexter/
http://www.artofthetitle.com/title/boardwalk-empire/http://www.artofthetitle.com/title/anatomy-of-a-murder/
full source
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Monday, Sept 17 (small groups)
present
Step 1 and Step 2 to your small group. please be on time. be prepared. after you have met with your group you will need to stay until 5:45 (it is hallmark monday). Get started on Step 3. I will be around to talk to you. If you do not talk to me one on one please make an appointment for later in the week.
HOMEWORK
Step 3: Pick one direction, create an animate, select sound, explore transitions
Please take this step seriously.
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Wed, Sept 19 (optional class)
continue working on Step 3: you are not required to come to class, but encouraged to come up to school and work.
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Monday, Sept 24 (full class)
present Step 3 to the class and to your group, have your printouts, sketches.
please bring a digital copy of your blurbs.
We will be here the full 3 hours so be prepared.
In class we will discuss
Writing Blurbs.
Introduce: cover letters and resumes (content not design)
Coverletters get you hired
HOMEWORK
Step 4: Refined animatic
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Wed, Sept 26 (small groups)
Present Step 4 to your group. Crit blurbs.
Make sure you email me both so I can comment before you go further. Be prepared to stay until 6:00.
HOMEWORK
Step 5: Refine sound, timing and transitions.
Look at portfolios (as in physical object) online BEFORE next class. Get an idea of what is out there, what you like...
:- Blurb
:- Pina Zingaro
:- Lost Luggage (portfolios)
:- Paperhaus (portfolios)
:- House of Portfolio
:- Archival Methods
:- Portfolios and Cases
:- portfolio box
conceptual portfolios
ampersand
methodologies
playbook
bloom
case study
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Monday, Oct 1 (full class at 5pm)
EVERYONE MEET at 5:00 in 317
first meet in small groups then...
guests: We will have KU Alumni Guests... showing their portfolios so that you will get idea of how you can do your portfolio. be prepared to ask questions take notes...it will be a long class so be prepared to be here from 6:00 - 9:00 (eat, snack)
pros and cons
1) Blurb or printed book
2) Boards
3) Post Bound
4) Make your own
HOMEWORK
Continue to refine sound, timing and transitions.
Coverletters: Write a coverletter to3 different companies you want to work for. you need to research each firm to find out WHO to send the cover letter to. Do not send it to whoever OR to HR find a creative director or art director. ALSO research the firm so you can say something specific. NO form letters. Avoid I am, I have, I will, I want... e-mail me your coverletters so I can read them and comment.
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Wed Oct 3 (full class)
coverletters due
recap portfolios
show and tell: stuff I have collected
small group feedback on Step 5. email me or meet with me in person so I can give you feedback on your progress before it is due on Wed Oct 15. Be prepared to stay 3 hours.
HOMEWORK
Motion project due: Wed Oct 10
Portfolio/Promo book Round 1: due Oct 15
___ Explore what your portfolio could look like? Size? Format (at least 3 formats)
___ Use one of your projects, sketches, placeholder images
___ Print, trim and bring to class on Oct 15 (handing it in)
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Monday, Oct 8
FALL BREAK
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Wed, Oct 10
PROJECT DUE
__ Large and small files size quicktime movie
__ Process and final posted on behance upload motion to vimeo
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Mon, Oct 15
present portfolio round 1
: handing it in
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