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Poster Series
The most important thing about a poster is a clear concept and visual impact. The project is a series (not a brand extension) it is your opportunity to do some very nice illustrations or use of photography and typography. You can take an existing poster and make it better. The second part of this project is how you make this into a series. (This should not be a brand extension.)
PROCESS
Step 1: Define your design objectives. What is the look and feel. Audience profile. Call to action. Create a moodboard including illustration style or photography style. Color palette. Type faces. Step 2: Sketch at least 20 different ideas Step 3: Pick 3 directions and rough out directions Step 4: Refine one direction Step 5: Refine and build out the series. Use a tool kit to build out a series. Hopefully more than changing color, maybe message hierarchy, scale of image, image transformation, ....
Final deliverables
__ At least 3 posters in the series
__ Process and finals printed out and handed in for feedback.
__ Posted to behance
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Monday, Sept 10
If you are planing on doing the ipad or typeface you are "required" to come to the lecture... we have to start a bit early 2:30 for the tutorials in the 200A lab. if just interested and want to learn about what you can do you are welcome to attend. Everyone needs to be in class from 4:00 to 5:30. *No class Wed.
iPad Lecture 2:30 pm: examples, rational and expectations. Even if you are not doing an iPad app now you are welcome to come so you have some reference in the future.
FontLab Lecture 3:15 pm: intro, drawing in illustrator (pen, width tool), drawing in FontLab, kerning, saving, generating font. Even if you are not designing a font for this next project you are welcome to attend so you can learn some basics about the program.
REQUIRED FOR EVERYONE: 4:00pm to 5:30pm small groups (branding, packaging, posters, motion, ipad, typeface)
HOMEWORK
Step 1: Define your design objectives. What is the look and feel. Audience profile. Call to action. Create a moodboard including illustration style or photography style. Color palette. Type faces.
Step 2: Sketch at least 20 different ideas
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Monday, Sept 17 (optional class)
continue working on Step 2: you are not required to come to class, but encouraged to come up to school and work.
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Wed, Sept 19 (small groups)
present Step 1 and Step 2 to your small group. please be on time. be prepared. after you have met with your group you will need to stay until 6:00. Get started on Step 3. I will be around to talk to you. If you do not talk to me one on one please make an appointment for later in the week.
HOMEWORK
Step 3: Pick 3 directions and rough out at least 3 brand uses (brand extensions)
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Monday, Sept 24 (full class)
present Step 3 to the class and to your group, have your printouts, sketches.
please bring a digital copy of your blurbs.
We will be here the full 3 hours so be prepared.
In class we will discuss
Writing Blurbs.
Introduce: cover letters and resumes (content not design)
Coverletters get you hired
HOMEWORK
Step 4: Refine one direction
Blurbs: choose 3 of your projects and rewrite the blurbs for each project. E-mail me the blurbs.
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Wed, Sept 26 (small groups)
Present Step 4: refinements of one direction to your group. Crit blurbs. Email me your blurbs just in an email no attachments (please)
HOMEWORK
Step 4: Continue refining one direction this poster has to be GREAT.
Coverletters: Write a coverletter to 3 different companies you want to work for. you need to research each firm to find out WHO to send the cover letter to. Do not send it to whoever OR to HR find a creative director or art director. ALSO research the firm so you can say something specific. NO form letters. Avoid I am, I have, I will, I want... e-mail me your coverletters so I can read them and comment.
Look at portfolios (as in physical object) online BEFORE next class. Get an idea of what is out there, what you like...
:- Blurb
:- Pina Zingaro
:- Lost Luggage (portfolios)
:- Paperhaus (portfolios)
:- House of Portfolio
:- Archival Methods
:- Portfolios and Cases
:- portfolio box
conceptual portfolios
ampersand
methodologies
playbook
bloom
case study
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Mon, Oct 1 (full class at 5pm)
EVERYONE MEET at 5:00 in 317
first meet in small groups then...
guests: We will have KU Alumni Guests... showing their portfolios so that you will get idea of how you can do your portfolio. be prepared to ask questions take notes...it will be a long class so be prepared to be here from 6:00 - 9:00 (eat, snack)
pros and cons
1) Blurb or printed book
2) Boards
3) Post Bound
4) Make your own
HOMEWORK
Step 5: Refine and build out the series. Use a tool kit to build out a series. Hopefully more than changing color, maybe message hierarchy, scale of image, image transformation, ....
Coverletters (due OCT 3): Write a coverletter to 3 different companies you want to work for. you need to research each firm to find out WHO to send the cover letter to. Do not send it to whoever OR to HR find a creative director or art director. ALSO research the firm so you can say something specific. NO form letters. Avoid I am, I have, I will, I want... e-mail me your coverletters so I can read them and comment.
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Wed Oct 3 (full class)
your coverletters are due to me via email
recap portfolios
show and tell: stuff I have collected
small group feedback on Step 4 and Step 5. email me or meet with me in person so I can give you feedback on your progress the project is due on Wed, Oct 10.
HOMEWORK
Poster project due: Wed Oct 10
Final deliverables
__ At least 3 posters in the series
__ Process and finals printed out and handed in for feedback.
__ Posted to behance
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Monday, Oct 8
FALL BREAK: you have stuff to do so get it done
HOMEWORK
Portfolio/Promo book Round 1: due Oct 15
___ Exploration of what your portfolio could look like
___
Format. Size. Images sizes. Text Size.
___ Explore at least 3 different ways your portfolio could work
___ Pick 2 projects: your project expansion plus another one of your projects.
___ Placeholder images are fine
___ Print, trim and bring to class. Oct 15 (handing it in)
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READ: MIDTERM GRADES
it is midterm so the following are due. I do grade everything. I keep track if you did what you were supposed to do, if you did it, did it well and did it on time.
3 sample blurbs (were due Sept 26)
3 coverletters (due Oct 3)
Hand in Binders. (Oct 3)
Project "Redo" post on behance by 3pm on Oct 10
Project Expansion post on behance by 3pm Oct 10
Visual Map post on behance
AND get onto your Behance page and ADD your networks
Student Show (works now) http://www.behance.net/search?network=17
AIGA (you all should be members DO THIS) http://www.behance.net/search?network=5
LinkedIn http://www.behance.net/search?network=8
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Wed, Oct 10 (full class)
PROJECT DUE
__ At least 3 posters in the series
__ Process and finals printed out and handed in for feedback 8.5 x 11 is fine
__ AND posted to behance.
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Mon, Oct 15 (full class)
present portfolio round 1
: handing it in
___ Exploration of what your portfolio could look like
___
Format. Size. Images sizes. Text Size.
___ Explore at least 3 different ways your portfolio could work
___ Pick 2 projects: your project expansion plus another one of your projects.
___ Placeholder images are fine
___ Print, trim and bring to class.
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